What Makes a Business Successful with Ian Prukner, Author of BYPRODUCT
In today's episode we talk about byproducts. We are all byproducts of something, someone, culture, religion, etc. I want you to tap into today's guest, Ian Prukner, and learn from him about all things about how to be a Christian entrepreneur. He is an educator, speaker, best-selling author, coach, consultant, trainer, and just an all-around good person.
I want you to be a byproduct of his teaching and pick up the best elements of what he has to say. So go to Amazon, pick up his book, and follow him in all the places.
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Ian Prukner is a Best Selling Author, Entrepreneur and Consultant and has Built companies in finance, real estate, e-commerce and intellectual property spaces doing over $4 Billion in sales. Ian Resides in Siesta Key Florida with his wife Jessica and 3 children, Kayley, Zac, and Zoey.
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Show Notes: What Makes a Business Successful?
So technically we are all byproducts right. Of something or someone culture perhaps. Well, you want to tap into being a byproduct of today's speaker, today's guest today's best selling author. Today's educator, today's direct level marketing, all the things, the guru on. So many levels, he's a coach, he's a consultant, he's a teacher, he's a trainer.
He is a business extraordinaire, a serial entrepreneur. And I know I wanna be a byproduct of that training of that teaching. Right. We all wanna pick up the best elements of somebody else and he packaged it in a book. So go to Amazon right now and get the byproduct book by Ian ner. He's amazing. And today he's going to teach us a bit about how can we actually.
Fly ourselves to be the best version from an entrepreneurial lens. He has such a heart for the Lord. You guys know, I love me some Christian entrepreneurs, and I am just excited for you guys to connect with him. He is all the rage on Instagram, so be sure to follow over there too, with his beautiful bride and babies and see where they're traveling in the world next.
I look forward to hearing your feedback, be sure to follow the show and you wanna leave us a review or even tag Ian and myself as you're sharing it on social media. I know he'd love to share you out. So, Ian, thanks for being here. Y'all tune in.
Welcome to the fit and faith podcast fit is an acronym representing founders, innovators, and trailblazers who are looking to live a life fully, fully, authentically, and truly fit a space for us to connect on the raw real stories of mind, body, and soul alignment of entrepreneurs. And kingdom leaders. I'm your host, Tamara Andres.
And this podcast, isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi. And so we do go there unscripted, no matter how far wide, deep or high the, there is. My desire is to see people rise from the inside, out, into their greatest calling, by sharing their truest stories.
And tips as a purpose activator and brand builder. I believe our successes and failures are derived from who and whose we are not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith.
Hey, Hey, Hey LA in action. You wouldn't believe the story that it took to get here. We have said so many tech issues, but today it is a, it's a miracle. It's a, it is a bonafide miracle. I'm so grateful Ian to have you here. And I was just like loving. If you guys are not on the intro, you gotta go check out the intro live.
You've got a killer. Suit game, your fashion fence is on point. I'm like, okay, rather, let's go. And you know, what's funny is I never wear suits for, for people who know, I, I wear a suit. If I'm speaking on a really big stage and it's requested of me, or if I'm at a wedding or a funeral, other than that, I I'm, I'm a, t-shirt sort of guy, you know, I love it.
Well, what, whatever suits you have in your closet clearly work, or at least with the, the branded photo shoot days that you chose. I love it. I love it. I'm excited to get to know you Ian and share you with the community. It's been awesome. Even after the, the falling out of tech glitches that occurred. When we first tried to do this, it actually gave me more of an opportunity to just consume yourself an adventure.
I always tell people. I feel like I've lived 10 lifetimes in 15 years. It's really been incredible all around the world and it's been, um, an amazing. let's, let's jump into that. How, how did that kind of emerge and maybe what was the precursor to the 15 year mark? Because yeah, I know you're older than 15 years old.
Yeah. I am. I am older than 15 years old. not by much, but a little bit. well, first of all, it's an honor to be with you and, uh, and I appreciate, I appreciate your voice out there to the community. I think it's so needed to be able to have these sorts. Relevant conversations with people who are doing really interesting things.
And so it's, uh, it's an honor to be here and to be with some of your community. And, uh, so 15 years ago, my life was really, really different than it is right now. I was, uh, just graduating college. I went to school to become a science teacher. And, uh, I caught you guys are gonna hear his di in the intro. You would not have guessed never in a million years.
I thought you were gonna say . Yeah. Yeah. So I went to school to be a science teacher. I student taught and I hated it and I. I cannot do this with the rest of my life. Right. And God bless teachers out there. They get paid nowhere near enough. They put up with a lot of garbage, right? Yeah. And I'm like, you know what?
I can't do this. So I was a musician. I loved music. I put myself through school, play and music. I played in a punk rock band and taught music lessons. I had a music intruction company. And so I thought, well, I'm just gonna, I'm just gonna be a musician. So I ended up, um, getting hired in, at a local church to run a music program.
It's like a non-denominational pretty big church. And so it was like running rock band. So I ran four bands and, and did five services a week and I loved it. And then I taught music lessons, played in the punk rock band on the side and, and that was sort of my life. Right. It was amazing. I had, if you, any of you who want to do a little Googling, okay.
If you wanna have some fun today after we're done. Just Google. Some of my older pictures, I have black spiked Mohawk. Yeah. Google gauged earrings. I mean, it's amazing. Right? That's incredible. Um, you know, the glow up is real people. The glow up is real. Yes . And um, so I got hired in at this church. I was newly married.
We were like six months married and, uh, we both had a heart for the ministry. We had a heart for the church and, and. I started working at that church. Uh, my wife actually came over and started working at the church as well. They brought her out of her job to help run, run the ministry. And it was something we both felt really like we were supposed to do.
We weren't really sure why, but we thought we should go there. And so we sort of had a number that we needed to be out to make life work. Right. And when you work for a church, it's always a little gray, like the area between volunteering and serving and work and all of that. And so we sort of had this number we needed to be at the church was in the middle of a building project, uh, project.
And so they said, you know, we really want you guys here. And, uh, we can pay you X and X is about 30% below where we needed to. And so we prayed about, we thought, well, you know, we really feel like we're supposed to be here. Let's go ahead and do it. And I'll just keep some of my other side jobs. I kept the music lessons.
I kept the. And I started working at the church. They said in, in, in a year, we'll be through the building project. We're gonna get you here. We just need you to come, come get started and we'll make things work. And so we jumped in both feet. I'm not sort of like ultra addictive personality, right? Like anything I do, I'm gonna do 10 X like pollen.
Yeah. Over the top. Right. Is why, you know, Alcohol and I don't mix. It's like, yeah. You know, a great number of other things and I don't mix, but it it's sort of the helpful thing. And man, our first anniversary, Tamara, we spent as a pirate and a princess and a kid's vacation Bible school play like that commit.
I was the worship director and I'm a pirate in the vacation Bible school play like that's how in we were. And about six months in. Uh, my boss, his name was Steven, um, called me into his office name was Steven King, ironically not the H office, not the author. Okay. Got it. But, uh, you know, people always find that funny and he called me in his office and I thought, for sure, he'd seen all of the extra time I'd been putting in all the different areas we were involved in that were sort of over and above my job description.
I was. That he was gonna be giving me that raise early. Right. And so I walked by Jess and I'm like giving her the thumbs up. I'm like, I'm getting a raise early. It's gonna be amazing. We're going to Applebee's tonight. You know, that was one of those for one special. Exactly. Two, yeah. Two for one baby. Right.
I'm I'm going high class fancy, like, right. Okay. And, uh, and so I sit down in his office and I'm sure that a lot of the people watching this. Empathize with this experience. But I walked in and I don't know if you've ever walked into a room where something is not right, but you can feel the energy. It was like, it just Z me and I'm like, Hmm, I don't know what's about to go on, but I don't think it's what I'm expecting.
And he sat me down. He said, E and I'm really sorry to tell you this. The church has actually gotten behind on their bond payments effective immediately. We're cutting. Everybody's pay by 10%. We're very sorry. We're not sure if and when we're gonna be able to make that up to you, but what I will do is I will try to get you some time off so you can make that money elsewhere.
I'm like, well, I'm not really looking to make money elsewhere. I'm already working two other jobs. And, um, we are on thin ice right now, man. It's not good. So I walked out of there and I felt like I'd been punching the gut. You know, I was doing all the right things. I was going above and beyond. I was really.
Serving to the utmost capacity we had and life was going in the wrong direction. And I'm sure there are people on here watching that have been there, maybe are there right now. It's like, no matter what you're doing, you're doing the right things, the wrong things are happening. And it was a tough moment.
It felt like I had been punched in the stomach sorta, you know what I mean? And we sat down, we did our, our budget and we were $250 a month in the negative, even with my other jobs. And so my radar went up for what I could be doing to make an extra $250 a. And so what I decided on doing was I was gonna be a night manager at Rite aid and, you know, the convenience store and I was gonna work three midnights a week for $14 and 85 cents an hour.
And that was gonna be my, my solution. And here I am, I'm six months married. My wife's love language is quality time. We see each other going to work and coming home from work. That's about it. After I'm home, I'm doing three other jobs and it was not good. I was unhappy. I was gaining weight from all the stress and I just sort of.
Like a loser, honestly, I'm like, you know, I'm 22 years old at the point, and this is not what I imagined my life to be like. And so fast forward, about 30 days, my boss calls me and he says, Hey, are you still trying to make some extra money? I said, well, Steven, with all due respect, since you are my boss, you see what you pay me.
Right. Okay. Not as the dumbest question anybody has ever asked me. Of course, I'm looking to make it's real. Yeah, yeah, yeah. And he says, uh, he says this, he says, there's this guy that goes to the church, he does this thing and you could do it with him. Part-time and you'd probably be good at it. You should go talk to him.
And um, I'm like, well, I couldn't make any less than I'm making here, so. Sure. Right. I had no idea what he was doing. And, uh, so I called this guy, I'm like, Hey, my boss said, you might have an opportunity for me. He says, sure, come over. I'm like, when he's like, how about an hour? It's a Wednesday afternoon in August of 2006.
And, um, I pulled up to his house in Tamara. It was this castle looking home on a lake. Right. And I didn't know any wealthy people. My parents are super blue collar. They still live in the same 900 square foot. Uh, I grew up in right, like, like wonderful people, amazing role models, but just didn't really have that piece of life dialed in, you know?
Right. And so I pulled up to this guy's house and no joke. I'm like, if this guy's not selling drugs to kids, I'm in, like, I, I almost didn't care cuz cuz I, I, I understood the principle that this man knew something about generating wealth that I didn't know. And I thought I'd be foolish to not at least learn from him no matter what he was doing.
And so I decided I was gonna get involved. working with him. Part-time and, um, eight months later, uh, I was making six figures part-time and I'm like, this is crazy, right. I was making 30 grand a year at my job at the church before the pay cut. And I'm like, you know what? I need to see what this can be. And so I made one of the hardest decisions in my life, which was to leave the falltime ministry.
It was something I thought that I would do forever. It wasn't really a job. I felt like it was a calling. It was something I absolutely loved. I still loved to this day. And I just really felt God telling me to move, telling me to move. And so we made the decision that I was gonna leave the full-time ministry to pursue that business on a full-time basis.
And I was excited. I was scared. I was nervous. And the day I went to resign, man, it was one of the toughest days of my life. I just had so many people that were my friends that loved me that wanted the best for me that were so discouraging. And they were telling me some of the craziest things you don't love God anymore.
All you care about is money. You'll be back. You're making a. All this, but Tamara, I felt like deep down on the inside, in this little, still small voice. I felt this whisper like Ian, one day, you're gonna give way more every year than you make every year. Right now. Trust me, take this step. I gotcha. And so I, I walked out, uh, of my last day full-time I actually stayed on board with the ministry for two years.
Full-time as a lay person, I didn't, I didn't take a salary. And I started that business a few years later, we were making a million dollars a year from that business and bought other stuff. We run multiple companies. Now making many multiples of that, it's just been an we've traveled to the greatest places in the world.
You know, we, um, homeschool our three kids. We're old, old school. We're the OG of homeschool. I tell people we were old schooling before. COVID right before, before it was cool and trendy before it was cool. Right. We've been having meltdowns at home for eight years. I have no sympathy for you. Yeah. Yeah. You know, so, uh, but we've been homeschooling.
We homeschooled because we love to travel. And we had the kids in a private Christian school and we actually got in trouble cuz they missed 41 school days. Right? The first year they're like this not gonna fly for us. And, and one of my mentors, he told me, Ian never let schooling get in the way of a good education.
And so we took him up on that. We pulled 'em out. We've been traveling the world. I mean, it's just been absolutely amazing being there for all of their moments and all their growth and watching. See the great places of the world and meet the most incredible people in the world and be immersed in all these cultures and surrounded by people who are excited about their dreams and their goals who are impacting the world, who are building the kingdom.
And it's just been really amazing. Like I said earlier, I always tell people, I feel like I've lived 10 lifetimes in 15 years and I'm excited cuz we're really just getting started and um, and it's been an amazing journey, but much more amazingness to. that's so good. I think there's a couple of things like to take note to one, my husband and I are on the same belief system and passion level of traveling and letting our kids be culturally immersed.
Like that's true. Education, something that the. School books and the schools, the house in and of itself. Yeah. Can't teach you. I feel like it's very similar to being boxed into the church. In some realm. Some people think that the only time they can experience Jesus is inside the four walls. Wow. From the pastor, from the pulpit.
And there's so much more training that happens when you're in the field, when you're in the training zone, an impact, the people, right. Absolutely an impact. You. I think that that's a massive conversation, but the thing that really peaks me, I, for you and for my community is this knowing that when God speaks and it's that still small voice, it often can come against what cultural norms look like.
Even what the church might think is. Right. But what you think, right. Oh, that's good. That's really good. Absolutely. You're like, wait, this isn't what I was expecting to be, like you said, you thought you were gonna be in ministry full time. Like. And I think when there's a play of money associated to that, it can get extra confusing for people.
Yeah. And so I'd love for you to talk about like how you entered into knowing like the truth associated to that and how you steward your finances after coming into that versus never having experienced it when you were younger. Wow. That's that is a good, a couple of good questions. What's interesting about the way God.
is, he's just sort of like a little sneaky, not in a bad way and in almost like a humorous way. Like if you think about even the story, the redemptive story of Christ, right? Like Israel, this nation is waiting for a political savior. Right. And here comes a little child in a major and it's not like what they expected.
And I think that's, God's Mo so many times in our life is like we have what we think is gonna happen. And he's like, no, I, I don't have a political savior. I have like an actual savior, but it's not gonna look anything like you thought because you're you and you're not God. Right. And man, listen, it, it can be tough.
But when you feel that urging on the inside, you gotta walk, you gotta walk through it and understand that all things work for our good, right. And so, you know, it was scary to do that, but it was the right thing to do. You know, very rarely have I ever had some sort of audible experience or something like that, but I just knew, even though it was scared and here's where a lot of people miss the mark is they interpret fear or they interpret some of that anxiety as you know, missing the piece of God.
Right. And what's interesting about the piece of God. He says, he'll give us peace supernatural piece. Well, if we need supernatural peace, that must mean that if we're in his will, most of the time, we're probably not gonna have natural. Or we wouldn't need his piece. Right. And a lot of people misinterpret that they think, well, if I feel this way about it.
And so we walked over into that here, the money thing you're, you're dead right on. A lot of people have hangups and money. And a lot of that is bad teaching from, from parents, bad teaching from the church, you know, and the fact is. , there's a lot of wonderful people out there that don't win the money game.
And so when we're a great person, but we're losing in an area many times, we feel the need to, to rationalize or justify that loss, right? Like, Hey, I'm a good person. I'm doing the right things, but I'm not succeeding here. Why is that? And it's easy to demonize something or to make something seem less important or wrong or bad.
So is to excuse ourself from having to learn about it, be responsible to it and steward it. Right. Oh, good. And yeah. And so, you know, one of the things that, that I had to wrestle with early on, right. Was like, did, did God want me to, to be financially successful? Right. Because you know, there's scriptures, it's easier for the rich man to, uh, you know, for a Campbell to enter through the eye of a needle than for a rich man to enter the kingdom of heaven.
Right? Like that's, there's some pretty strong statements there. What do those mean? Yeah. On the other side, it's that God's given us the power to create wealth, right. And that we would prosper even as our sole prosperous. And so what I had to do is I had to do some digging, some deep digging. I had to, to read the scripture for myself, not just take somebody's word for it and find out really what did God think about money?
And here's what I found. Does God want you to have money? God's fine with you having money. As long as money doesn't have. that's the key. And that's what God's saying there, right? Is, is when money is in God's place, it's out of place when people are in God's place. It's out of place when achievement is in, it's not just money.
It's anything that exalts in our life, into the position that God's supposed to be in. So what I did to steward at a very specific question is, you know, the Bible says you can't serve to God's. You can't serve both God and money. and so the best way to make sure that you're not serving money is to make money serve you is to get dominion in control over that.
How do you do that? I think you do that in two ways. Number one is you get control and you get a plan. You tell money where to go money. Doesn't tell you where to go. And Tamara, there's a lot of people that woke up this morning and money told them where to go. Perfect. Told them to get in that car. Yep. Go to that place.
Yep. They've dread. They've dreaded being to do something that's below the calling on their. Yeah, that's causing them to compromise or be in a bad position because money told them to do it. The bills at the end of the week told them to do it. And so if you can get control over your money, money won't have control over you.
So number one is control and stewardship. Number two is giving. Giving is such a powerful tool because it, it is the ultimate show of dominion over finances. When you say your place to. Is so under my authority, I'm gonna tell you to go. That's how little holds you have on me because the person who's in lack the person who's being controlled by money.
They're afraid of losing it. They wanna hold it. They want to hoard it. They want to penny pinch. They want to, they wanna maybe compromise sometimes to get it. The person who's in control that says, you know what? You can go. There's more coming. I'm not worried about it. Yeah. Yeah. I know your place in my life.
And that is under my control and under my direction. And so those are the things that really helped me be, be in a good spot with understanding God wants to resource his people, period. Imagine the good that could happen. If everybody that was a kingdom builder was well resourced. Wa was running sustainable residual income opportunities where they didn't need other people support.
They supported themself by adding value to the communities around them. I mean, it would be pretty profound. What could happen? That would be incredible. And you think about even just like the missional work, that we'd be able to do that all of us feel like there's this massive calling, then we get to this stagnation point of, I don't know how to even make this come to life.
And I see this time and time again, even with entrepreneurs who are, have this good idea. And they think that the only way that they could make that possibly come to fruition is to open a non. It's to start a nonprofit, because it's been told to them that if they do a nonprofit, then that is a due diligence of heaven.
That is like, yeah, it's a righteous thing. That's the best thing to do. Right. And best thing to do, simply not the case, because then you have to start a nonprofit and your nonprofit has to make money. You can't not make money just because you have a title in that realm. And so it's been really interesting to flip the script on that.
Not to say you shouldn't start a nonprofit. I have started many nonprofits. I think they're amazing, but you have to have something that's gonna fuel the nonprofit, the nonprofit development comes after you've made money to fuel the nonprofit and Tamara. What's so interesting about what you're talking about.
Cause I love this and I've been privileged to be able to sit on a couple of boards of, of some ministries that are self sustaining ministries that, that operate without having to, to raise capital. Yeah. Because they're raising their own capital and it's been pretty fantastic to watch this, but here's, what's so interesting about.
Most people, if you ask an average person to describe profit, they can't, they say, well, that's the money. The CEO makes false. That's an expense that's actually coming out before profits and is lowering profits. What is profit? Profit is the money left over? That then gets distributed out to the shareholders or, or reinvested back in.
There's not one person. Who's keeping all these evil profits, but watch this. This is how good God and God's system is because ultimately nonprofits are about service servicing other people, right. But at least in America, okay. Even for profit, the only way you're getting money, money is a certificate of merit in a free economy.
If you're not stealing it from people, people are saying Tam. I would like your time, your expertise, your skills, your product, or your service. And I would like that so much. I'd be willing to trade you this money in exchange. Would you accept that? And so the only way you can become wealthy in the United States is by serving people voluntarily, who voluntarily apart from that.
And that's a very interesting concept. The more you have, the more you've served. There's no other way around it. You cannot accumulate large amounts of money without serving large amounts of people. And what a great plan on that is because you could be the greediest, most selfish, terrible person in the world.
And the only way you could ever get what you would want is to help a whole lot of other people along the way, what an incredible plan. Right? Yeah. It's so good. And I, I honestly hadn't thought about it, even from that perspective. Cuz you think of these like moguls in the industry who, whether it's Elon Musk, Steve jobs, like whoever you wanna name right.
And the things that they have created, but look at the service associated to what they've created. Yeah. It's amazing. You know, Jeff be. Somebody was, you know yeah, sure. Ripping on him the other day about, he only gave $50 million and that's like this, that, and the other thing. And, and I read a little article where somebody was, you know, complaining about his net worth.
It's 200 billion net worth. He said, well, you know, I'm worth 200 billion because Amazon is worth a trillion. And so I've actually made other people four times as much money as I made for. And if you stop and think about if you're anything like me, Tamara, the Amazon people have you on a first name basis.
Right? like they, they know exactly where your stuff goes, that you got a handshake with them, right? Like they're like, they're everything to you, but stop and think about what that man has done for the average person's quality of life. Right? I mean, anything you want can be there in virtually two days from anywhere in the world, you have more choice.
You have more comparison ability. You're getting lower costs. You're saving so much time. Right. So much time that you put back with your family or in the things that you love. I mean, it's not just goods he's providing, he's providing a quality of life enhancement for everybody in the world, literally everybody in the world, plus all of the people that work for him and all these things.
Right. And that's, that's why he has all of that. And so interesting. You know, somebody was making fun of his yacht and who needs that. Right. And okay, that's fine. But there are probably people living on the other side of the world that see how you. And would say, well, who needs that? Right. And it really isn't about need.
What about all the people who mind out the material for that boat? What about all the shippers that transported it? What about the engineers that designed it? The electricians that ran the wires, right? The painters and the plumbers and the carpenters, the dock houses, the transporters, the insurance people, every.
All of that was serving people and serving people with dignity. If you ever get a chance that you should read a book called toxic charity, it's, it's really an eyeopening book about the fact that we would be so much better to give people the ability to participate in their own, in their own, uh, Upli versus just pulling them up our way.
Hey, we're gonna give you this. We're gonna create this program. What about doing it with people? What about giving people a chance to participate in as a really fantastic book that shaped how I thought about a lot of this stuff. Well, what's interesting as you're saying that and thinking of my children, we have them on this like youth entrepreneur path, right?
Like they've been starting businesses and really having conversations about generational wealth and real estate and investments. And every day they get in the car, they're like what my investment count do today. Right. and it's, you know, another layer to education that most people don't think about.
People want my husband's plan for it. I'm sure. One day he'll work it out. I'll make it into an e-course cuz he's never gonna do something like that. but he's talking about, you know, the exposure to conversations like this at an early, early age and the change that it could take place for generations to come.
And we talk about. Generational wealth or generational ties to that. But there's this book that was brought to my attention from Oprah's soul podcast. I was listening to even just this morning and she was talking about, uh, a book called, um, oh gosh, on the tip, my tongue, uh, die, die, broke or die with zero die with zero is the name of the book.
and the, the premise is, is that we should actually be spending the investments that we have now, rather than, um, holding it to this point, that when you get to your deathbed, you never hear someone regret, uh, how much money they did or didn't spend. Right. I spent too much money. I wish I had more maybe to give to my kiddos, but ultimately it's.
There is more that could have been done with your life, knowing that you have all of this holding cell for people and to teach my kids to do it now, teach our, that youth generation now allows us not to carry this crazy burden that they're not gonna be able to later because they already have this lens.
Talk to me about like accruing. A financial gain over the longevity of your life and what that looks like for either your kiddos or generations, or maybe just the, like you're living now. Yeah. That's, that's an interesting thought, you know, um, I have a little mini course that I teach on the five money thoughts that keep people poor.
And one of them is you can't take it with you right when you're gone. Right. And, and. The fact is that is totally true. You cannot take it with you. There are no bank vaults following the Hearst. Right. But it's very one sided and maybe a little bit intellectually dishonest. Right. And that is you can't take it with you, but you sure can empower the people you lead behind.
Yeah. Right. You sure can, uh, take care of the causes that you care about. You can use your wealth and your resource. For more than you. And so that's one of the, uh, most interesting things, you know, my wife and I, um, have been in the process for a little bit of setting up a foundation. Um, because one of the things that we love to do is we love to do outsource giving, right?
So we give to our church and we give to other organizations, but. You know, it's paying a light bill somewhere and who knows what? And one of the things we like to do is find a need and meet that need directly. And so one of the things foundations allow you to do is you can actually give into the foundation and deduct that from whatever tax year you're giving it in, in total, but you actually only need to spend out 5% of that money that's in the foundation every year.
So if the money's well managed, theoretically, that foundation continues to grow. And let's say you were giving. 50,000 a year to random causes or a hundred thousand a year, you can make some difference there, right? Yeah. But piling that in a foundation where you're earning interest and only having to deploy certain pieces of it at certain times, you end up creating a sustainable ministry tool, right.
Where eventually the interest on that foundation yep. Is more than the actual principle you would be giving and you can do legacy projects. You can make enormous differences. Instead of spreading an a, a, a mile wide in an inch deep, you can make very concerted use of that. So, you know, one of the things that, that we've set is a, is a goal.
We we've got a number that we're working towards, and that number is far more than we'll ever need in our lifetime, or our kids will probably ever need in their lifetime. And the way that our trusts are set up to Tam, Is, we want to empower our kids. We don't want to handicap them. Yeah. And so what does that mean?
The way that they're gonna distribute that money should my wife and I not be here, they're gonna be comfortable. They're gonna be able to do what they want to do in life, not what they might have to do in life, but they're also not going to be able to do nothing yeah. In life. Right. So, yeah. So it's gonna, it's gonna distribute to them over time and out certain miles.
And it's gonna basically force them into being productive members of society while also maintaining some of the legacy that we're able to, to build, to distribute, you know, hopefully for hundreds of years after we're gone, Yeah. And I, that was a huge component of like new information that when we were building, we, we it's a trust the way that we set it up for our family and every, you know, every property we have is its own LLC.
And then it's held underneath this trust and having the access. Point at certain ages. I just never even thought about like, when they turn 18, I'm like, oh my gosh, it's all gonna go to hell in a hand basket. If it's handed to one child, the other child might actually duplicate and multiply as they're intended.
But you know, it's just depending, I think anybody coming into something like that, especially under, um, pressures, uh, society or pressures of personal personality. It could ruin them. We hear it all the time with people who hit the lottery, right. Or NFL players and things, and what happens with them. I love it's the process.
It's the process that, that makes us strong enough to bear the weight of success and influence. It's actually the lifting. It's like that old outage of helping a butterfly out of its cocoon. You see this butterfly struggling to get out. You think, well, I want to help it. This looks so hard. It's struggling.
Let me help it. So you open up the cocoon and the butterfly. Gets out faster. It's easier except the butterfly can't actually fly because its wings never gain the strength to support itself that were needed. And would've been cultivated through the struggle of coming out of it. And that's what you see.
You see a lot of people who, who are not prepared for that level of blessing and the blessing actually becomes a. Because they didn't earn the right to hold that through the process of becoming somebody capable of managing it. You see it with sports players, you see it with lottery EP. I mean, you see all sorts of people who did not have to learn the rules of money in order to get that money.
And it becomes a problem in their life because they it's out of place. They don't know how to handle it. They don't know how to steward. Yeah. And I think honestly, like this whole conversation has really been around stewardship, even, even the stewardship of his word to you when you stepped out in obedience from the church in, in that prompting and that calling.
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I'm curious from how you show up in the world now in all of these different facets, real estate investment, you know, intellectual property, you're an author, you're a speaker. Um, how do you infuse the other lens or fruits of the spirit into how you activate on a daily basis? Yeah, that's a, that's a, an interesting thing.
One of my favorite quotes that I heard early in my walk with the. that just has always stuck with me is preach. Always use words only when necessary. Yeah. And one, one of the ways I've tried to live my life is I've tried to be an example of crisis best I can listen. We all fail. We all fall short. None of us is perfect.
I'm far from perfect. You can ask my wife right. Okay. But, um, but man, listen, you know, one of the things I've tried to do every single day for 15 years is show up and. Do the best that I can be a good steward of my time work is under God. Be fair to people. Be good to people, treat people well. And you know what I have, uh, had the honor of leading a whole lot more people to the Lord, through my business ventures than I ever had working for a church, because I'm out where people are, I'm out, where people's needs are you come face to face with hurting people, broken people, lost.
People who need some direction. People who need an ear, people who need a total change in life. And they look at you say, say, where's that joy come from? How are you able to stay? So calm, amidst these challenges. Why aren't you responding? Like anybody else I've ever seen? Why did you, why did you do that when you didn't have to do it?
And. That has been sort of my Mo for the last 15 years is man. I hope my life speaks, uh, volumes that my words would never speak. And like I said, man, I've, I've messed up so many times. I know you messed up so many times everybody listening, we're not perfect, but we can get up every day and we can try to be the hands and feet of Jesus because the truth is some of us are the only Jesus anybody's ever gonna see out there.
And so, you know, can we be good to people? Can we treat people right? Can we be honest with them, even when it hurts us, can we do those things? And I think that that's the, that's really what I've tried to do showing up for the last 15 years. Yeah. And I think that there's just that sense of nobility, but I can hear, like, I can hear humility in the way that you speak, which is really powerful, especially when people are speaking to.
Accolades or, or versions of themselves that they had not even embodied until they got there, right? Like didn't even perceive the kind of places that you've shown up or the, the people that you've got to be in conversations with. And I just think it's such a grace on your life and on your family for you to be able to step into that.
And so I just wanna just pray vocally out loud for that continued abundance and oh, thank you. Prosperity over you guys. Absolutely. You know, I always tell people, Tamara, I feel like I'm, I'm a turtle on a fence post. I didn't get there on my own. I've been surrounded by unbelievable people. No, seriously.
I've been surrounded by unbelievable people and, um, you know, God's just been exceedingly good to us. You know, I got saved when I was 19. I was running a hundred miles an hour in the wrong direction and he changed my life dramatically. I mean, just absolutely dramatically. And, um, and listen, you know, it's, it's, it's just something.
I understand. I didn't get here by myself. it could all go away tomorrow. And, um, and so that's one of the things that is, is something that's always been important to me is remember where you came from, remember where it came from, remember who you are and remember who you are. And if you remember those four things, I think it's pretty hard to get off.
On, um, on why you're, where you are, you know? Yeah. I, I totally agree. I think when you're thinking of it on like a day to day basis, people are always asking to like rhythm or routine, or like, what does that kind of look like for you on a consistent basis for you to stay into that mentality? And the reminder of who's you are man, you know, it's, um, I do a lot of things every day.
And um, to me, it's the little things done daily that make the big wins that everybody wants. Right. One of my. One of my, uh, uh, mentors and people that I look up to a ton says all the time that it's, it's what you do every day. Not some days that makes the difference. Right? Craig Rochelle says winners do every day what everybody else does sometimes.
Right? And so for me, those routines in those habits are, are a big thing. I'm up generally by 6, 6, 15 every morning. And the first thing I'm doing is I'm getting out, I'm walking or running and I'm thinking and praying and. Talking to God, I'm thinking through my day, I'm just letting some things download, you know, that need to get downloaded.
And then I'm, self-developing right. I'm, self-developing, I'm taking care of, of other family stuff, responding to things. And then I'm up with my leadership teams in the morning from about eight to nine 30, every morning, working with different teams of people and, and, um, but every single day I do two things that I think have really helped me.
Number one is I read, uh, I read the Bible every single. Um, even if it's just a chapter it's every single day and you know what, to be honest with you, sometimes it sucks, you know, reading through numbers or reading through, you know, some of these chapters where it's like Leviticus. You're like, dude, I have to read this again.
What am I really gonna get out of? You know, this person who be got this person, the 17th generation, but it's just a habit because, uh, because what's inside comes out. right. And when you're, when you're squeezed, when you're, when you're stressed, when things aren't the way they need to be, you know, we we've come through a number of health challenges in the last couple of years, my wife, um, uh, had a cancer diagnosis.
She caught it really early on. She beat that, but it was very, very scary. Uh, my son has had, uh, some, some serious challenges for a couple of years. He's doing unbelievable. Uh, we actually got his blood work back, uh, last week, his first time in two years, every, every level is in green. It's a total miracle.
Right. But I mean, it was not good. We had a lot of people praying for him. And, um, you know, we've got all these companies and all these people who need us and travel and all the responsibilities, and then you've got these terrible things that you wouldn't wish on your worst enemy that you don't control.
And, and in all those times when you're squeezed and you're pressed and the enemy tries to break you, what's on the inside, comes out and it's been the years of just fortifying myself with. That has, you know, has been a big deal. The second thing that I do every day is I write my wife an email and, um, at the end of every day, and sometimes it's just recapping the day.
Sometimes it's what I'm excited about for tomorrow. Sometimes it was something I loved about her today that I saw that I didn't do, but that's another discipline that has just helped me enormously just to be thankful for the people around me and to, to stay in a place where it's not me. The focus you.
That's amazing. I love that idea so much on so many layers, obviously from the stewardship of marriage and your love for her. Just the memory that it's gonna also sustain in the long run. I mean, she'll be able to make a book of that one day.
There'll be a very long book after 50 years, you know, so cool though, as, uh, just a testimony on so many different beats, I think they talk about goal setting and. You know, mapping and writing out what you're gonna do that day, or what's your MI list, your most important task list of the day. And like, I can do some of those things and then I can look back in my planner and be like, oh wow, that's so cool.
That came to fruition. Or if it's a prayer journal and you're checking off your prayers that you've written down. But I think that there's something different. There's another layer when it's a letter and what it's to someone that you love. You know, I think that. Hardships that you guys will go through that you'll be able to notate.
So really cool. I'm gonna have to pick that one up as a, as a tool for myself, but Ian, it's been amazing having this conversation and getting to know you more. I love your heart. I love your energy. I love the way that you show up to life and I'd love for anybody to be able to connect with you firsthand.
I know you're very active on Instagram, um, but you have some courses and things that they can get infused with too. I'd love for you to share that with. Yeah, well, um, it's been an on our Tamara seriously. It's been a great conversation. I'm looking forward to more of them and, um, yeah, so Instagram's the best way to find me just at Ian Bruckner.
Be careful at any given time there's five or 10 people who will try to sell you Bitcoin investments. Uh, that's not me. That's not me. I will never solicit you for a BIS Bitcoin investment. I do not know any foreign prince. That if you just send me a cashier's check I'll, uh, you know, repay you with, uh, tenants from the kingdom.
Uh, so that's not me. Okay. So make sure you find the real me, uh, and just, uh, send me a DM and I'd love to connect and help you in whatever way I can. Um, yeah, you know, I do have some courses. I put 'em together. Uh, I wrote a book called byproduct and the idea of the book was that we're all living in the byproduct.
That the state of our relationships, the state of our health, our finances, our happiness, our peace, our joy, those are all byproducts of how we think, what we believe and how we act. Right. And, and so if we want to change the fruit, we gotta change the root. And so I wrote a book on that and I actually came out with a masterclass on it, uh, simply because listen, everybody, the biggest gap in the world, Tamara, is the gap between knowing what to do and doing.
Right. Like, we all know what we need to do to lose a little bit of weight. We all know what we should be doing to increase our income. We all know what our spouse really would like us to show up more at home with. We know those things, we just don't do those things. And we do that because we have a misalignment what we think and what we believe are not in alignment.
Right. And so how do you change that? How do you systematically change your thoughts and change your beliefs so that you can start showing up in the way that you want to, how do you change your programing? And so that course is, is 80 exercises on, this is how I changed my thinking. This is how I lost 35 pounds and kept it off for a decade.
This is how I, I, I don't even know what the malt does now. 400 times my income or something like that from what I was making before. Right. Um, here's how I did these things. And, uh, so, so it's a fantastic course for people who are serious about wanting to change their lives. Um, I have a course called the money mindset makeover, and it's talking about a lot of this idea about money, because the truth is you're never gonna have a positive experience with money if you have a negative relationship with it.
Right. And there's a lot of good people out there that have a lot of money hangups that they didn't put there. It's not their fault. It's been just learned through osmosis over the years, but giving you some control. Over that. Right. I've got a social media mastery class. How to grow your social program.
Um, a lot of different things, uh, that we can connect on, that'll help you on your journey to becoming the best version of you, because the truth is the world needs that best version of you. You're here with a plan with a purpose, and you've gotta walk into that plan and that purpose, because there's some people's dreams who are tied to yours, right?
And so that's really been a passion for me, is helping, helping to be a dream releaser for some people who are gonna do some really amazing things in. So good. You guys, I'm so excited to have you on, and I'm just so excited for them to connect with you and just follow along your journey, but more so learn from you and the journey that you've been on.
Um, it's, it's one of greatness and I know God's gonna continue to bless that. Um, just stewardship. So thank you, Ian. It's been such a gift. I can't wait to connect again. You guys go and follow on all the places, but mainly Instagram cuz that's where I like his story. The best well, thanks guys. It's been an honor.
And Tamara, thank you. And look forward to connecting soon. Bless.
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