• Tamra Andress

The Power of Consistency and Showing Up With Michelle Vroom

When I come to a show like today where I don't know the person's name or I don't really know about them, I am a little unsure. Where's this conversation going to go? How exactly is it going to fully serve my audience? And I don't really know what questions I'm going to ask at all, other than I want to explore. I want to explore how God has spoken to them, how God has showed up in their life and what it is that they're doing to make an impact on His legacy, their legacy, all of the above. I want to know what they are doing to leave an imprint.

Michelle Vroom is all about building community. She has an incredible opportunity for you to get into her group on Facebook called Market Like a Boss, and obviously, that's a lot of you who listen to the FIT in Faith podcast. But more than that, it's about community and connection.

We talk about what the consistency in the community has done for her business. I know that you are someone who shows up, because you're here showing up for this show yet again and I'm so grateful for you.

Are you in the movement? Are you a part of our Facebook group? We have the FIT in Faith Network group on Facebook you can also get involved in, but truly let's shine the light on this incredible human. My team was blown away with all the information Michelle shared. It was so educational and she delivers in such a beautiful, like, calm way.

So listen to understand the power of masterminding and the power of being in community with others. This could be the change agent to your entire mission.

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About Michelle:

Michelle Vroom is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace. Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.

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Show Notes: The Power of Consistency and Showing Up

All right. So in full transparency, I don't always know who's coming on the show. And I don't say that meaning we don't have a vetting process. We do. Don't everybody come jump on and try to be on the show. We have a process, we have an application, we've got all of these things, but a lot of the time I'm going after people that I want to have conversations with.

So when I come to a show like today where I don't know the person's name, I don't really know. About them. I'm obviously curious by nature, but I am also unsure. Where's this conversation going to go? What exactly is it going to do to fully serve my audience? And I don't really know what questions I'm going to ask at all.

Other than I want to explore. I want to explore how God has spoken to them, how God has showed up in their life and what it is that they're doing to make an impact on his legacy, their legacy, all of the above. He's kind of already made a name for himself, but still, what are you doing to leave your imprint is what I'm saying.

And so I get on the call with this incredible woman, Michelle room. If you guys can get on and watch this live at any point, right? I put it on Facebook. We go live on LinkedIn and then we clip and share specific insights on YouTube. So there will be multiple I'm sure from this incredible conversation on YouTube soon.

Building community. She has an incredible opportunity for you to get into her group on Facebook called market. Like a boss. Obviously that's a lot of you founders, innovators, trailblazers here on fit and face podcast. But more than that, it's about. Community. It's about the connection of the community.

It's about the consistency in the community. It's about what that has done for her business, because she's, contingently showed up. And I know that you are someone who shows up you're here showing up for this show yet again. And I'm so grateful for you. And so wanting to hear how that's affected you. How has the Fitbit podcast been something that has changed you?

Are you on the movement? Are you a part of our Facebook group? We have the fit and faith network on the Facebook that you can also get involved in, but truly let's shine the light on this incredible human. My team was blown away. I was getting messages afterwards. Like, yes, we need more of her. It was so information.

So educational and she does delivery in such a beautiful, like, calm way. Unlike a girl over here, who's like running around like crazy bruises and every single day. So you've got to do this. You've got to understand the power of masterminding, the power of being in community with others, and to realize that it could be the change agent to your entire mission.

So, Michelle, we're so grateful to have you here and I cannot wait to see what you do next. Welcome to the fit and faith podcast. It is an acronym representing founders, innovators, and trailblazers who are looking to live a life wholly fully, authentically, and truly fit a space for us to connect on the raw real stories of mind, body, and soul alignment of entrepreneurs in kingdom leaders.

I'm your host, Tamra and dress. And this podcast, isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi. And so we do go there unscripted, no matter how far wide, deep or high there is. My desire is to see people rise from the inside, out, into their greatest calling, by sharing their truest stories.

And tips as a purpose activator and brand builder. I believe our successes and failures are derived from who and whose we are not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith.

Let's go, let's go. I'm so excited to have you here, Michelle. And I'm actually really excited for your last name, because I want to know what kind of marketing you use for cause yeah, take credit for it. I'm married into it, but um, yeah. That's awesome. I am such like an activator and, and momentum and energy.

And so to have a name that's associated to energy, I'm like, yes, let's go works really well for what I do. Yeah. It's so good to let's dive into. Tell them a bit about who you are. And I sometimes will just go and share the rap sheet, but I love when people share from their first person standpoint on what it is that you do.

And if I need to fill in the gaps in some areas, we can, I know people don't like to toot their own horn, but I think it's important when we get to share from our own heart, what we do and why. Yeah, of course. So I'm a business coach who helps other talented female entrepreneurs get to 10 K months using their Facebook group.

I'm a big believer in the power of community and having your own community. Um, I am a boy mom, so. Three crazy boys, ages six and under. So I've built a multiple six-figure business with, you know, a child always at home. Right. Um, and bringing new children into the world. And so, you know, that's, I think a big part of, you know, why people resonate so much with my story.

Um, I. I started my business almost six years ago. Um, I started it just as like a marketer, right? Somebody doing full service marketing for my clients and then got into coaching and then continue to get even more clarity over the years regarding what I wanted to do and who I wanted. And that's, what's led me to this point, um, in my business, which I feel like, you know, coming into this, this new year, at the time that we're recording this, um, I feel like I have more clarity about my business than I've ever had before.

And so I'm, I'm excited for what the future holds. I'm excited just for the lives that I get to just be a part of impacting. Right. I mean, I'm not going to take, take the credit for that, but just being able to have any impact at all is so powerful. That's awesome. And I think so many parts of how you're sharing is like that ease ability, right.

Of being able to show up, um, and doing so even with children, knowing yes, there's some tensions and some things that are hard and difficult and that, but that it's easel it's possible. And also knowing that you can actually do so from the comfort of your own home, which nowadays after what people were referring to, as the great resignation with everything that occurred with COVID, this is like a very.

Topic and people are shifting into owning their own business faster than they ever have in any historical year to date. And I think it's so important for us to give the example and to show up, but more than anything that you said, my favorite part about it was this idea of community. And so let's talk about the, like the premise and the foundation of developing community, and then saying yes to that dream, even in spite of everything else that's going on.

Yeah. So, I mean, people want to be in community, right? That's not something that's groundbreaking. It's, it's something that all of us has that, you know, we all have that innate desire inside of us to be a part of a community in some form. And I think to your point with the amount of people that are leaving their jobs and going full-time in their business and there's a lot of women, there's a lot of moms, right.

Um, you know, I feel like a very lonely road. Um, you know, if you go down it, there are going to be people who question what you're doing, who question, like, you know, what's what's happening, right. Who maybe don't totally agree or are on board with your dream and with where you're going. And so I think that.

You know, further emphasizes the desire and the need for community. And so in my community, it's all women who are running their own businesses. Right? Many of them, moms, not all, um, who are, you know, running businesses and growing businesses while they're also growing families. And so when you can be in community, even if it's a virtual community with other people who get that and understand that, I think that's where the power comes from.

It's like, oh, Crazy. Right. Like, I actually am more normal than I realize that the issues and the challenges that I'm facing are not brand new to me. Like there's a lot of comfort in that, that I think, you know, is important when it comes to community. And so how do you create that community? It's, it's so funny, right?

Because people, they overthink this part and I always go back to with my clients. Well, how do you build relationships offline? Because that's exactly how you're going to build relationships online. Yes. You know, form of relationship, it's a different platform, but how would you go meet somebody offline?

Like what would you say, right? How would you interact with them? What's your personality style? Like, because that's everything that you would use, right. To build your own community online as well. And so it's less about like making sure you pick the perfect platform. Cause I don't think there is a perfect platform.

Um, and more about like, how do I want to build this community? Like if this is my community, if this is my party, how do I want to show up? What is. Like, and I don't think that you should do it differently than you would offline, right? Like your, you want people to literally hear it? Here's a quick story.

Right? I had somebody meet me from, they were part of my Facebook group and they met me in real life. Okay. And they literally said to me, you are exactly the same. Like you are exactly the same. And that was the highest form of comment is because I am literally building my community in the same way that I would, you know, throw a house party and have everybody over to my.

environment. And that gives people a lot of, a lot of just, I guess I'll say this, it helps relieve some of the expectations that we have around. How should I show up? Because a lot of people are feeling like they have to show up and build a community in a very manufactured way. Like I need to do it in this way.

When it's completely different from how they would actually show up and build relationships offline. Yeah. And I think that there's a lot of value to the understanding of the freedom in that. Right. And, and knowing that there is no blueprint. And I talk to people about this all the time. I literally have a methodology of a business plan blueprint.

And in the blueprint is there is so much freedom with intention and people often say, well, can I see somebody else's. If I show you someone else's, you're going to get into a rigid mindset of this is how it has to be done. And you have thousands and thousands of people in your Facebook group, which is kudos.

It's amazing to be able to have that space, but then to be able to steward it, like you're stewarding a whole. I mean that says so much, that analogy is going to stick with me forever, because I think about, you know, word of mouth. I think about referral-based things I think about taking people to coffee all the time, but there's a whole nother element of inviting somebody into your house and knowing that there's this like safe space there, but you are freely who you are and there is no confines to that expression because your family.

That's what's happening? Like, why are you acting that way? Why are you talking that way? Versus being able to meet somebody in person for them to give you that high compliment. I always want there to be even an extra room if you will. That extra room of your last name when I meet somebody in person, because I want them to know that like the energy that I've been containing behind the camera, I have so much more to give.

And I think that's, what's just a creative. This plethora, this meal, this Shamar gets bored of just constant appetizers when people are with you. And that's what you're doing in your Facebook group, which is awesome. Yes, yes, it is. It is like, it's like a party, you know? And what would you do? How would you throw a party?

You know, who would you invite? What would be happening at the party? What's the environment like those are all questions that I think everybody needs to ask when creating that community to make sure that it's authentic to you, because I think that's part of the problem, right? Is people are creating communities that aren't authentic.

Uh, right. And then that's when burnout, that's when, um, imposter syndrome, that's when all of these things that people are buzzword talking about all the time nowadays are setting in because they're having those emotions of something feels off. Something feels off kilter. I don't feel in alignment with this and I don't feel drawn to it anymore.

Well, why don't you feel drawn to it likely you're not feeling drawn to it because it's either an old identity to who you were, or it's an identity that doesn't belong to you and therefore. Step into operate each day. You have to get dressed up. I want to put on cute clothes sometimes, and sometimes I want to have a pajama party and you should be able to show up in both of those places in both of who you are in every realm.

And I love that you're doing it with that lens of motherhood or not, but I love that. I know that you're serving a ton of moms and I think that that's such a critical place for people to get community and to feel heard and seen and realize that they're probably in their yoga pants. Nope. That's why, that's why they work.

That's why majority of my clients are moms because they see me being honest and transparent and real about what it's like to be a mom of three and run a business. And it's not always pretty right. And I show some of that stuff and I think that. And people say, you know what? Like she gets it right. She gets it.

And I want to work with her as a result. And so good. And the cool thing is knowing that, like, even though this has been your own business for several years, you have so many years, 15 years in fact, experience in marketing and PR with a bunch of different genres of businesses, nonprofits, agencies, and big corporations.

So it gives you a really good lens and an ability to teach. Can you talk. Through, like how some of those experiences have now been like pivotal in how you teach today? Yeah. I mean, with each of those, right, like three very different environments, but some of the lessons and principles that I teach today, like are, are, will always be valid, will always be relevant.

And that's know who you are speaking to, like unknown and understand who your audience is. I mean that, from, from day one, when I, you know, right out of college, started working for the nonprofit, like that was everything. We we thought about, right? Like we thought about our ideal client, our ideal person that we're serving, like, what do they want, what do they need to hear?

And that just has always been kind of carried through each of those, those situations. I mean, obviously going from, you know, non-profit to a health insurance company, like very, very different scenarios environments. I'm still writing and marketing and talking from the lens of like, who is the person that's on the receiving end and needs to hear that.

And that's the same approach that I teach my clients. Um, today it's the same approach that I use in building my community and not just building a community, but building a community that people want to go back to. Right? Like people keep coming back into my face. To get valuable content and yes, there's valuable content, but I also am constantly speaking to them and to what they need to hear and what they're struggling with and listening and paying attention to what people are telling me.

And that's what makes it personalized. Right. Even though it's a group of, you know, almost 7,000 people, that's what makes it personalized. And I think that's the piece that will never die. Right? No matter what marketing fad comes along, cough, cough, clubhouse, or anything else like that. Personalization and making people feel seen and heard and important, like they matter that will never die.

That will always be relevant and important in marketing. And that's why I think we need to kind of always keep that front and center and I see a lot of people sort of moving away from that and yeah. Yeah. I can see that for sure. Well, they're looking at it. Uh, a numbers perspective or a growth perspective and growth honestly does start and sustained through that base of community.

That actually is sold out for what it is that you are doing an offering because you're, they're sold out to you as a human, right? They see your heart, they know your intention, they feel clear, and that relationship versus you could. Any genre fruit to that group of people that serves them and is going to create sustenance to them because they trust you.

And I love that part of it. And as you're talking in a way that I teach and train is all around, like this biblical principle associated to how the world is training what the world is saying. When they're talking about marketing and the analogy that came to me, because ideal avatar can get sticky for some people or niching.

The sticky to people because they feel like, I don't know. I want all women to know this, this amazing thing, this amazing product that I have or informational tool that I use or this knowing of God, right. Or whatever it is that there's genre. And I always tell, tell them like, Jesus didn't pick a niche.

However, when Jesus spoke to audiences, he knew who was in the audience and he knew how he was communicating to them. So it's the recognition that he didn't speak to the lame man the same way he spoke to the farmer. If he had done that, it'd be really confusing, his parables and the way that he. The stories were directly relatable to the person who was listening and it should be no different when you're trying to talk about a specific, um, concept to a specific audience.

So. Be serving all women. But what about the all woman who isn't a mom? What about the all woman who is not married, but really yearns to be married? Right? There's different conversations happening. And that's why really, I think there's a piece of pie for everyone and everyone's homes should be open because everyone's stories are so.

Yes. I love that. Love, love the biblical, the biblical application to that to, yeah. Yeah. I really, I mean, this is what provoked from your speaking, so thanks for sharing. All right. So talk to us now as, um, people are coming in and listening, and I see some of the live viewers with us about how they can actually take the tools that you're teaching and apply it to what they're doing right now.

What are some of your like hot topics that you're in, in the midst of sheet? Yeah, I think, I mean, again, like knowing who your audience is and where they are spending time and releasing some of that pressure of, I want to target and reach everybody. I think that's gotta, that's gotta be the first thing, right.

In order to build an effective community, it'd be like, if you had a party, right. And you had a very specific group of people that you wanted to invite, but then as you're inviting those people, you're like, well, wait, maybe I should expand it to like, you know, the random group of people that are over here, maybe.

And it, and just like start sending off invites to anybody on the street. Like what would your party be like if those people started showing up? Right. And so I think just, you know, recognizing that and, um, letting go of some of that pressure of, I have to be targeting everyone. That's at the core of all of this, because once you do that and you really zero in on who you want to target, then you can say, okay, well, where are those people spending time?

Where am I already connected to those people? Like a lot of people think that they have to go out and like, You know, be on different platforms or constantly recreate the wheel because it's like, well, maybe I'm missing this secret party where all my ideal clients are hanging out there. They're everywhere.

Right. There's no, so good. Like they're everywhere. And so getting really clear about that and then, okay, well, if they're in a lot of different places, Where am I already connected to them? And where do I want to show up for me? That was my Facebook group, right? The reason why my Facebook group and my community has been so successful is because I want it to show up there.

I wanted to be there. Um, and if you can choose a place where you, you really want to be there, and that's where you're, you're connected to your people already, then what happens is, is you bring that energy and that excitement and that momentum into that place. And that's what attracts. Right. Like, yes, you need to market your community.

And I'll talk about that in a second, but you need to bring people in through your own energy and excitement. It'd be like, if you showed up to a party and the host didn't want to be there and was like sitting on a couch in the corner. Yeah. You'd want to leave. Yeah, good. I'm going to go. So, you know, showing up and making sure that it's a place that you want to be.

I think that's huge. We live in a world and we're so blessed to live in a world where there are millions of opportunities to do this right on different platforms in different places. And so I see that as opportunity. I see that as an exciting thing, and hopefully the listeners will see it that way too.

The second piece of this is once you've done those things, it's marketing. Right. Your community, which feels weird to some people. Cause it's like, we, we, we're used to just focusing on like marketing and launching around paid products or paid services. But when it comes time to your commute, like to create your community right.

And get it out there, you need to market it. And I see a lot of people creating these amazing communities. No matter which platform you're on, they've got these amazing communities with such value, and they're not telling anybody they have it. They're not telling anybody at exist or they're, or they're talking about it once.

And that's it, right? Like if you want to have people come to your party, you need to be talking about it. You need to be sending out the invites. You need to be talking about all the amazing things that are going to happen inside of your community. And I don't see enough people doing that. And I think you, I mean, The very beginning of the interview, it's hard for people to toot their own horn.

It's hard for people to talk about the value that they bring to a community. But I want everybody listening to think about this for a second. If someone were to spend some time in your community, right? What are they getting access to? Like, think about that for a second. Like, what are the benefits of that?

What are the benefits of even just having access to your brain and your knowledge? Most of us don't think of it that way. We, we undersell like our knowledge and our perspective and our life experiences. But that's exactly why people want to be in your community and getting really clear and selling yourself on.

It's what's going to bring more people in. Yeah, that's really powerful. And I think because people are associated to communities and want to feel that seen, known, heard concept if you're the gatekeeper, right. And you're standing at the gate and they don't know that the party is happening, like they want to come in, but you're not telling them, Hey, there's a party inside.

And people are just walking by and you're like, Hey, hi, how's it going? Going on here. Yeah, exactly. That I'm imagining you like business, such a good analogy. I'm going to use it all the time. Now. I'm so grateful, but thinking of your standing outside of your own house party, and this is what this is, and there isn't music blaring on the inside.

Right. And they can maybe see like figures dancing or like just sounds the person walking by is like what's happening over there. And because you didn't invite them. They now feel the thing that you don't want them to feel, which is isolated, rejected, unaccepted, no seat at the table. And so it's, it's making sure that it's like the come one, come all to the tar that you're really trying to teach and that you know, that you can nurture and create further community with because you can open up the flood gates.

You can open up the doors and the whole neighborhood, it can be inside, but they're going to feel that sense of this. Isn't. For me, this isn't my type of community and they're going to leave. And what happens with bad press? What happens with bad word of mouth? If it doesn't suit them, they're the ones yapping and gossiping rather than the person who is like, this has been life transforming.

I'm going to tell everyone. I know for some reason we just know that the bad news travels faster. So how can we create a community where the good news is, what people are talking about consistent. Yeah. I mean right out of the gate, like even just using my, my community as an example, um, I love showing up in there.

I love talking about. Marketing. I love talking about business. I love talking about being a mom and business. And so being able to be that leader because you are in a leadership position, whether you like it or not. Right. And a lot of people seem to want to kind of shirk that responsibility, but you are.

If, if you are running a community, like you have that responsibility, you are that leader. That's how people see you, even if you don't see yourself as that. And so, you know, for me, it's been about showing up in my community as a leader, um, and posting consistently, you know, especially in the early days when there were barely anybody in my group and nobody was watching, right.

Like, Still show up as if there were a thousand people in the group. I showed up like that from day one. And so that's inevitably what actually led to more people coming is because I was showing up consistently. I was, you know, being a leader in terms of, I'm not going to wait for you guys to engage with me in order for me to show up.

Like I am going to show up and be the one to share a tip or to share what's on my heart and mind and not worry about how many likes and comments it gets. Right? We're, we're living in a world where people are so focused on. You know, the vanity metrics and the numbers. And it's like, well, I didn't have any, you know, anybody watching my live.

And so I'm just not going to go live again. Right. I'm not, I'm not going to do that again. Well, what if one person watched and you didn't even know it and what you said had an impact on them? Like, was that word. I would say, yes, it is worth it. And that's what keeps me showing up that way. And therefore creating the it's like a domino effect.

Right. Because I showed up that way and was willing to show up that way from the beginning and just talk about the things that were important to me, ask questions, get to know my people that sparked them doing the same and now, right. Like my group is very engaged and has people posting without me needing to always be.

Yeah, that's so critical in, in that empowering model is essentially what you're exampling and giving them that freedom to do. So I've had a group for a long time and I feel like people still, I don't know if it's because of rules and regulations and other groups, and they've been either discredited from doing so, or it's been blocked or are they restricted and there's certain days that they can do certain things and.

I have so many things going on in my life. And I know so many other people do. Like, I don't know if it's Tuesday, Wednesday to Thursday, sometimes other than that, I have a podcast on Monday, Tuesday, or I have to pick up my kiddos on Tuesday afternoons. Like, those are the things that are important to me, but I don't want to put like these rules and regulations on people.

So when they're reaching out to me, like, Hey, can I start a club in your room, on your club, under your club and clubhouse? Or, Hey, can I make a post about something that I'm doing? Yes. Like, this is what this is for. It'd be like, you're inviting people into the party, but nobody can talk. No, one's allowed to talk not themselves.

Right? Yeah. I see that too. I see that too. I think it's fear. I think it's fear. A lot of people are scared to show up because we've created. Talk about you ask, you asked, like, what are the hot topics? This is, um, this I think is one. So other people in other communities, right. And I'm going to speak specifically about Facebook groups because obviously that's my community.

They have created environments where people feel shackled, where people feel like they can't speak up. They've actually created an environment that is solely based on them and not on the people that they're seeing. And not on the community, right. It's based on me. And like, I'm the only one with a sounding board and you can't even talk about your business, right?

Like I've been in business groups where you can't even talk about what it is that you do, or you might get your post removed. And while I totally respect every single group owner, you know, being in charge of the rules and the groups and creating the environment that they want to create. What, what I think has happened is we've created a one way sort of communication.

It's like just the group owners talking, just the group owners, sharing, you know, their stuff, and nobody else is allowed to do the same. And so, you know, any good marketing, any good relationship building. Cause that's essentially what marketing is, should be a two way communication. And that's why I love my group right.

Is because it's the best form of two-way communication that I can think of with my audience. But you have to create that, right? You have to create that environment. And a lot of group owners aren't doing that and what's happening then is that the people in their group don't feel taken care of. Right.

And they don't feel supported. And so they're not speaking up or they're going somewhere else or they're not joining any, any groups altogether. I mean, I've been tagged in some posts recently where people are like, are Facebook groups dying because nobody's talking in these big groups that I'm part of.

And I'm like, well that's because the group owner who sets the tone, right. Has created an environment where people don't feel comfortable speaking up and that's not really a space that I think anybody wants to be part of. No, that's so good. And so what is it just an accolade that they have a bunch of people in a group and they're thinking to themselves, well, when I have a new promo, I'll just drop it in the group.

Percentage of people will respond and I'll have this amount of influx of money coming in. But I just know, even just with the limited amount of people that I coach at a certain period of time because of capacity and my desire to really get, go all out for people is that. Their expertise is something I need on a consistent basis.

Right. I might be coaching them in the business sector or in their spirituality connected to their business, but they have so much knowledge in mental health, physical health, emotional health relations. And every wellbeing category that I want more access, I want more growth in. And so why create these like zombie monsters of like, everyone's really good at this one thing, when we are multifaceted human beings and we need one.

And so I really love that. And for those who are listening and haven't checked out the show notes yet you can get her exact link to market like a boss. It's her group on Facebook, but it's market like a boss and you can look it up. Female entrepreneurs growing to six figures. And again, her name is Michelle room.

So you can find out all of that and get in her group right now, even as you're listening to this podcast. So you know exactly what it is that she's talking about. Um, Michelle is so grateful for this insight in this wisdom.

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Is there another hot topic you want to share with. Oh, gosh, there's always so many hot topics. Um, I think that there's also this con and I see this come up a lot with my clients around community, but this concept of like instant gratification and like what, what our expectations are of that community.

Right. I see so many women sort of expecting instant results from a community. It's like, I put together this community. Now all these people are going to buy from me, right where this community, and now I expect that people are going to do what I want them to do. And so I think we have to remember, especially when it comes to marketing and relationship building, that people are people like you can't control people.

Right. You really can't. And so when you try to do that, that's when I think it. The relationship building process, and it doesn't feel super organic. Right. And so a lot of people are just getting stuck in this loop of like, I have to keep up with the Joneses, right. I have to keep up with all of these, you know, quote unquote, successful people online.

And that means that I need instant gratification that I need instant validation from my community. Right. Um, in the form of clients or I don't see value in what I do. And so I really that this is something I talk about a lot, but I really feel like we need to start. And I don't know what this looks like.

Exactly. I, for me, it looks like pulling back the curtain a little bit and talking about what success really looks like and what it really means. And it's not instant and it's not overnight. Right. I mean, I've been building my community for four years almost. And so, you know, looking at like, okay, yes, I've made, you know, a lot of money for my community.

I've gotten a lot of clients. I've, I've had a massive impact, but what were all the things that led up to that? Like, I think we live in a world where. There's so many success stories being shared and I'm all for that. But a lot of those success stories almost sound like, Hey, I did this overnight and then this happened.

And I think that fuels this desire for people to have that instant gratification or feel like they're doing something wrong. And that couldn't be further from the truth. Like what led to that success was a lot of hard work, probably a lot of tears. And you know, those people who are sharing those success stories, aren't necessarily always telling you.

That other piece about write a whole story. Right. And that's honestly why I started, that's why I started the fit and fast podcast, because I wanted to know the stories. I'm like, there is no way that all of these quote unquote, successful people have journeyed without the heartache, without the heartbreak, without the pitfalls.

And we know this, we, we, uh, you know, in a theory we know. But then it's not what's presented. And so we get into that delusional mindset of wait, maybe, maybe what I thought was true. Isn't true. And then you believe the false narrative that people are telling you based on their story or based on press or based on media.

I have to, I'm going to open, I'm gonna remove the veil really quick about something that drives me, nutty and something I've struggled with. And so it's this idea of being on the cover of a magazine, right. And being named the top 10 or the top 20 of anything for the year for anything that I don't know, you're the top 10 makeup stylists of the year for all the celebrities.

You're the number one business coach for them. I'm going to tell you something because I don't want people to get offended or to get a what's the word I'm looking for used in the process. People pay. To be on those magazines. Not always, not always, but a majority of our world. I know, I know they pay. Yep.

And yet people don't talk about it. And so they're like, holy cow. That's amazing. Congratulations. This is huge. This is awesome. So excited for you. And they, they deserve that credit. They went, they first off, they invested in. I'm all for the investment. Secondly, they believed enough that they were worthy of this title.

And therefore they're going to show up and give the clout of what happens through the client that comes through. I hope that's the, that's the hopeful, uh, positive person inside of me. Right? And it's the recognition that because of that, something great is going to happen in their life. And that overnight success might become a true story.

But there's the backstory. There's the fact that there is things going on behind the scenes to get them to that place that are really imperative and really important for us to have conversations about. So I talk to my clients. Do you want to pay to do this? These are the pros. These are the cons. Do you want to tell your community about that?

These are the pros. These are the. I have not paid to be on them. Have I been tempted? Yes. Multiple times. And like, that looks so good. That would be so awesome. As a social authority builder, right. In my heart of hearts and in my team's heart of heart. And this is something that we, I always go to them about to, when we're going to make an investment, is this the right thing?

Is this really what we want to do? Is the knowing that like, God has us on a mission and we believe that the right social authority will happen when it's the right time. And my rushing to the gate of creating a, a cover page for myself is not actually going to create longterm. And so I really believe how you're developing community is what will land you on a magazine without being paid.

Yes. Okay. So can really do all the things. I know you have some, my PR brain's like, do you know why people have to pay for those opportunities because it's not earned media. Right. And because it's not earned media, meaning like media, that. It is communicated through a reporter, right. To their, to their community, um, to their readers because it's not earned media, right.

That stuff actually, doesn't, it's more for you than it is for the reader. Right? It's for you to have a piece, right. That you can then share with your community. And there are definitely benefits to that, but why do publication. You to pay it's because their readership doesn't care about advertising, right?

Their leadership cares about real topics. And so, you know, when I was in the PR world, we would pitch stories to reporters. Right. I actually, when I first started, my business was about maybe in the first year I pitched, you know, I, my, not my story, but just my expertise to an associated press article. I got featured.

I'm going to tell you more about what that looked like in a second. It was all about social needs. For business, right? This was back in 2017. Um, and so that was stuff that their, their readership cared about. Right. They didn't care about me, Michelle, the business owner, they cared about, what can I provide for them?

Like, what are the tips? What are the, you know, the social media nuggets that they need to know? And so me being included in that article was literally a quote from me. Okay. About, you know, social media. That was it, it wasn't an advertisement. It wasn't like the paid stuff that you're seeing other people post.

It was me. And I'll tell you what happened. A couple of people locally saw that they saw, you know, the article mentioned where I lived and I got contacted by several people who became clients, local clients, because they wanted somebody who was local, who they could trust to give them that information that actually did way more for me than a paid feature.

'cause it was all about like that. That's what people want to read. Right. That's what they want to see. That's what they want to hear is stuff that's relevant to them. It's like, why should I care about that? Right. That's the question that we always have to answer. And that's why you have to pay for those other opportunities, because it's different.

It's like advertising. Versus, you know, a reporter picking up a story, that's going to be valuable for their readers. You're not going to get an entire spread. You're lucky if you get a quote at all, which I happen to get, right. But you're not going to get an entire spread about you because it's not about you.

It's about your people. What do they need to hear? What are they struggling with? And then if you can, if you can do that adequately, where you answer the what's in it for me, that's when they start to see you as the. And that's what leads to relationships that convert to clients and convert to more business.

The problem is that people are doing it, the reverse they're starting with the paid ad, right. And talking about, and nobody cares. Nobody cares. Right. And that might give you a little bit of credibility in terms of. Yeah, but you know what really tells people, you're an expert. If you're willing to show up for them every single day, if you're willing to, you know, let go of this desire for instant gratification and focus on giving them tips and things to help make their life a little bit easier.

Like that's what makes people view you as an expert. And I think we have a. Yeah, I answered, but I had to say it, it's not a change it at all. And it actually provokes me into the concept of like ads, right. And people thinking of paid as I had not actually thought about it as like advertising dollars. Um, I might actually reevaluate as I share with clients, like it's an advertising expense, right?

So that's a really good nugget that you gave. But additionally, it's this fact of like, everyone wants to do Facebook and Instagram ads. How do I get ads so that I get more clients and they're doing ads about themselves. I did this. I lost thousands of dollars several years ago doing this methodology because I did not have the system and I did not even comprehend.

What was I actually doing this for? I was doing it selfishly for my own bank account. Right. And in hindsight, 2020, recognizing that it's so much less about that, it's like putting the lead magnet out front, putting the service. Front putting the thing that's actually going to provide outcome for them.

That it's not about your name. It's not about your face. It's none of those things. It's about what does this asset do for me? The user on the inside. And that then creates expertise on your end because they're like, well, the reason I still use this thing 10 years from now, Spreadsheet is so good. I'm going to go back to her one, give her kudos and two, I need her for something else.

And so if you've flipped the way that you're doing any sort of advertisement to the service oriented side and not the selling oriented side, and you hear this all the time serve don't sell, serve. Don't say. But are you actually doing it because this world's not teaching. They're not, they're not even just completing what's next.

Yeah. So I find that, so there you go. There you go. Now, man, this is such a good conversation and I feel like people need to be taking notes. So if you're not scroll back, start again or just get into Michelle's amazing Facebook group. I have a Facebook group myself and most of you guys are already in it.

So I'm grateful for that. It's the fit in faith network and the fit and faith network is for entrepreneurs who are faith founded. And so, Michelle, I think we have a lot of synergy in how we show up and serve our community. I'm excited. We'll have to do some sort of collaboration. You come in and teach in mine.

I'll come in and teaching you see how that works. You guys is the freedom of starting communities that are for people rather than for yourself. Um, do you have any final little nuggets you want to drop before we close out for this amazing conversation? Yeah, I do. I it's, it's an encouragement. Um, I know that for many of you watching and listening.

You might feel like you don't have anything worth sharing right. Or worth giving to your community? Um, I find this with pretty much all of my clients and I work with amazingly talented women who feel like what they do is really basic. Well, it's just basic knowledge, right? Like how can I serve and share tips and value if I don't have anything to share.

If, if what I, if what I know is basic. Part of part of what keeps people from sharing and serving is this very thing, right? This very, like, what if it's just a no-brainer to people? What if they think it's like dumb, right? Like that that's the, it sounds so silly, but our brains are silly. Right? And so this is what comes up for people and what I want you to know.

Um, and I'm, I'm saying this, given the topic of the podcast, like you have been given a God-given talent. God has blessed you with certain skills and knowledge and perspective and experiences in your life that are worth sharing. And it's going to feel basic to you. In fact, it should because you know it, if it didn't then it's probably not something you should be covering, like going back to the imposter syndrome we were talking about before, right?

If you're building a community around something that doesn't feel well, same thing with your, with your knowledge. And so I just, if you guys are listening in any. Feeling that way where it's like, ah, I just don't know if I have anything to share or if it's good enough or if it's worthy enough or it just feels so basic.

Well, yeah, the best stuff is going to feel basic to you, but it's not basic to somebody else. Right. And even if they could Google the information and I would, I would say that most of us can Google information. Information and application of the information or two very different things. And so really thinking about that and sitting with the fact that, you know, our creator has given you, um, skills that, that have been ingrained in you since birth, like.

That is really powerful if you think about it from God's perspective versus from our own flawed perspective. And so I just want to just share that for anyone who's listening to this and maybe wants to build a community or has a community, but isn't, you know, as maybe holding back and not really sharing, like, I think this is such an important perspective to have when you go to share with your audience.

Um, it's not a like, Hey, look at me. I'm so great. It's just a hate, this is what I bring to the table. And it's really powerful and really important for the. So good. And I love that word perspective and the power of perspective associated to that. And then again, also knowing that you're not trying to set a table for you to eat like a king with no, no community at the table, you're really there to create a space where other people can go and say, Hey, yeah, me too.

This is how I've tried this to figure this out. I mean, I have, um, parenting on my mind and, and mother groups on my mind. I have. And foodies on my mind, I'm a part of all of these different groups and I do so because there's different parts of who I am. And so to think that somebody is going to come to just your one group and that's it, that's highly unlikely.

And so giving them a table where there's all of the plethora of people and experience of food and flavor, that's really what you want to do. And so I am grateful that you're doing that and setting such a beautiful example and being really transparent in the process. And so if you guys are looking for building a community, Clearly Michelle is your girl and you guys are going to take off no pun intended room puns are great.

I'm all for them. All right. Yeah. Thanks again. Make sure you follow Michelle on all of the platforms and most importantly, get involved in her group on Facebook.

Hey, y'all it's me again. Before you go, let's solidify the flame that was ignited within you today by sharing the spark with your own community, whether it's mentally, physically, emotionally, relationally, or spiritually, I would love for you to take the step right now by declaring your takeaway, snap, a pic of the episode and share it on your stories.

And you can tag me and the guest and we will surely feature you on our instance. Hey, you might even unlock a new accountability buddy in me or them. We're totally in this together. And we appreciate the extra step taken. I would be so grateful if you even took the extra step, come on and give you that extra size and leave a review on iTunes.

For the podcast listening app that is of your choice. I'm going to be featuring your thoughts in fact, and this will be so fun and upcoming episodes. So you'll not only hear your name on the show, but maybe even your passion project or whatever, big shout out you want me to make. So please, as a fellow writer, leave some words that I can attest to.

And I can't wait to read what you have to say. Thanks again for being a loyal listener. And I hope to meet you in person soon at one of the events that. Speaking at or hosting. And I say we, because the fit and bake team could not do this without you until next time blessings over your joy, health, wealth, and wholeness.

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