• Tamra Andress

Podcasts Don't Suck with Sebastian Rusk

Sebastian Rusk's voice will blow your mind. It will encourage you. It will shock you. It will make you laugh and it will convict you. And I say that with all the heart and all the love and all the intention of doing all of those things in only 45 minutes.

So you're in for a wild ride with Sebastian. Enjoy listening to my friend, God-fearing man, and someone who is truly passionate about bringing to life the message and the voice of other people. Tune in and learn why.

๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰Grow your Business for God's Sake! ๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰ Come join us November 5th - 7th in Lexington, Kentucky, as we join together with Glenn Lundy and all the Breakfast With Champions speakers to create some magic! Get your ticket now!


About Sebastian:

Sebastian Rusk is a Podcast Launch Specialist. Digital Storyteller, Author, Speaker, Corporate Event Emcee and Online Personality. Sebastian founded the PodcastLaunchLab.com in 2016 as a turn-key podcast launch solution for marketers and entrepreneurs that want to start a podcast and now on a mission to help people tell their story by starting a podcast!

Sebastianโ€™s 2nd book, โ€œPodcasts SUCK! (if you donโ€™t have one!) just launched in December 2020 and is now available. Sebastian resides in Miami and has a daughter that is a junior at Grand Canyon University in Phoenix.

Show Notes: Podcasts Don't Suck with Sebastian Rusk

The voice of this incredible person that you're about to tune into will blow your mind. It will encourage you. It will shock you. It will make you laugh and it will make you a convicted. And I say that with all the heart and all the love and all the intention of doing all of those things and only 45 minutes.

So you're in for a wild ride with Sebastian rescue. Friend God-fearing man and someone who is truly passionate about bringing to life, the message and the voice of other people tune in and learn why.

Welcome to the fit and faith podcast. It is an acronym representing founders, innovators, and trailblazers who are looking to live a life wholly fully, authentically, and truly fit a space for us to connect on the raw real stories of mind, body, and soul alignment of entrepreneurs in kingdom leaders. I'm your host, Tamra and dress.

And this podcast, isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi. And so we do go there unscripted, no matter how far wide, deep or high there is. My desire is to see people rise from the inside, out, into their greatest calling, by sharing their truest stories.

Talents. As a purpose activator and brand builder, I believe our successes and failures are derived from who and whose we are not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith.

What up family, we are so honored to have Sebastian risk. I wish I could say in the studio I used to have in studio only recording. And I feel like eventually I'll be like Oprah and we can have like a couch and coffee and all things, but for now we are coming to you in our own studios. And of course, a very, very incredible one with a voice of a magician.

I feel like there's like magic inside of your belly. And I said that. Own podcast that dropped today. You guys got to go before I even tell you his name. I'm not going to tell you his name. You've got to go tune in to podcasts. Suck. You're never going to forget it, right. That's literally the name of the podcast.

Sebastian re-ask. I'm so grateful to have you. Thank you for being here. I'm excited to dive in with you to. What's happening Tamra. So good to be here. So good to share the stage with such incredibly, you were just talking about this before we started our energy is, is something else we could have never done this on our own.

So completely supernatural, really grateful to be here and excited for our conversation. And I am excited about your new book too. I mean, we can dive right into all the fun stuff. This is amazing. You have it in front of you. Yeah, sure. Are you kidding me right here? So name of the books called podcast.

Suck. If you don't have one, it is in fact, a step-by-step guide. If you read the book, not just read it, but you do what it says. You'll have everything you need in order to start a podcast. So I'm just really grateful that I am able to get my workout to everybody. Whether they're people can work with me, people that can watch my content, et cetera.

So, um, books are the new business. I know it's so cool. I like individual one will be coming to fruition in a couple more weeks. I'm so excited about it, but I think it's really valuable, not only from the business card perspective, but it infuses for people. One the access piece, like you're talking about, but to like the, the testimonial component, even if it's a business book, I feel like people can gather language from, you know, different than a pod.

Um, but some people don't receive information this way. And so I don't know why they wouldn't. And the whole point of your book is that podcast stuck. If you don't have one. And so here we are, because we both have one and we get to dive in and probably you're not in the hot seat a lot. How often do you get to share your story to all.

I just volunteered on a daily basis cause it helps crack people open and get some vulnerability going well, that is all about this show is the knowing that it's not really necessarily about that forward facing business card, but it's about the business that takes place in the background that brings us into the business card experience.

And so I am excited to go there with you and, and find a little bit about who Sebastian is behind the mic. Um, maybe when the mics turned off in fact. And so let's. For a little bit, tell me a bit about who you are, where you came from. Why, why the microphone? So, oddly enough, I was raised in a radio station.

I grew up in a radio station. My dad was a DJ for 30 years. He would go out, he would sell the ad and come back to the station. Cut it. Literally cut it. Uh, like razorblade et cetera. And I would do, it was a, it was a majority of, I idea was with the Southern gospel radio station. And, uh, a lot of the stuff was there was some kid programs, so he would have me cut the tracks for the kid programs on Saturday morning in exchange for a happy meal.

Now. I had absolutely no desire to fall in the following, the old man's footsteps at all. But like a friend said to me on the golf course, a couple of months ago when I shared this story, he said, man, Sebastian, our genes sure are powerful. Aren't they? And I said, man, they, they, so they share, it's funny how the story continues to unpack itself.

Uh, some decades later, I did not go to college. I decided I was going to figure it out on my own. Uh, decided to have a child instead of go to a university. I don't recommend that route. What I just happened to be blessed. And it worked out with the same probably budget. I mean, university of hard knocks and you know, it pole vaulted me in being, becoming a father at 21 and then becoming a single.

At 22, it really pole vaulted me in the direction that I didn't know that I wanted to be. I actually knew I wanted to be, I wanted to be an entrepreneur because I didn't want to answer to anybody anymore. As far as nine to five year late, et cetera. I'm a terrible employee. I'm insubordinate. I show up late.

It's it's just bad. So it was good that I became an entrepreneur early. Um, and, uh, but I didn't have any character development. I don't think a lot of us do in our twenties, especially as a parent, I was just, I knew that I was just determined and that I was a single dad and I was doing the right thing, but there was some tweaks that I didn't see when I was referred to as wet behind the ears.

I didn't understand those. I would quickly get offended. And, uh, in, in, in triggered back then when I, when I, when I look in retrospect, 2000 made a lot of money in California, 2008, the market crashed. So I found myself not planning for a rainy day, found myself with a duffel bag. And my daughter moving back to Miami, which was home.

And in 2008, 2010 is pretty dark times for a lot of people. And I didn't do anything from 2008, 2010. I literally did nothing sand in 2010, I woke up one day and I had. It's total God moment, because I would never been able to get myself out of bed with this much motivation. And I said, I need to go see Tony Robbins.

I want to wake in the giant within. So I quickly called my friend Whitney, who was working for Tony. And she gives me all the details about the upcoming UPW in long beach. And I'm, I'm like I hang up the phone and I'm like, great. And I just gotta figure out how to get there. Like, I don't even have a car.

Like, this is a disaster, like your ground, ground zero, but nowhere, nowhere, nowhere, but up from there. Well, she calls me back an hour later and she goes, oh my God, I totally forgot. My best friend lives on Miami beach. And she's part of Tony's core team of six. And she travels with him everywhere. He goes.

Great introduction. You guys have similar personalities. I think you get along. It's definitely worth the cocktail. I'll make the introduction. I go, okay, perfect. So she connects me and I'm trying to figure out my life I've been doing, I was doing real estate marketing in California, so I was trying to write okay.

Who could use direct response marketing? And I was, I was still, I was active on social since the MySpace days, so I was starting to shoot videos while I shot one of my. And I showed her when I was on the phone with her. I go, listen, you're a perfect stranger. I'd like to know what your, what your opinion is of this video.

I'm just trying to figure my life out, to sure. Send it to me. So I sent it to her. She's like, dude, your energy is just one of a kind I'm thinking, is this chick crazy? Because I didn't think, I mean, the video is like, you know, subpar in my living room on a laptop computer in 2010. Anyway, we meet up that.

For happy hour on Miami beach. And I had no money at all. And I had no idea I was going to pay the tab and I had really originally invited to a really expensive place for happy hour. And I had a buddy go, listen, dude, 80 bucks, ain't going to cut it. She has two drinks and she's hungry. You're going to be doing dishes.

So I moved it to TGI Fridays and we sat there on ocean drive here in Miami. I'm a, I'm a pimp like that. We're going to, we're going to Fridays. So she w she gave me and I might add. Oh, oh, oh, okay. Meanwhile, there originally Smith and Wollensky is, is on the water while the cruise ships leave with a back bar at the best happy hour on the planet.

Anyway. So we're sitting there on the, on ocean drive, um, having a drink about five o'clock in the afternoon. It's a Friday and she, and she looks at me and she says, so what's next Rusk? And I said, ah, I don't know. And, uh, she looked me dead in the eyes. I'll never forget it. That's a problem. I mean, that's, that's the PG rated version, but this chick just checks me.

I mean, like checkmate let's go. Uh, and I thought to myself, these are my offended days. So I was very offended, very offended, very, been very triggered. Who do you think you are? You know, and I said, so out of curiosity, why, why is it a problem? She said, because who's missing out on Sebastian because Sebastian refuses to show up and I thought, whoa, So maybe it's not about me.

Maybe that's been the whole problem in the twenties with the ego and everything was a hill of beans, you know, cause that ego will destroy everything. Let's ego stands for edging God out. So she said, you should start something with this social media stuff. You know, you send me that video, you can have YouTube channels.

So a lot of buzz around social media, social buzz, you can have a TV show on YouTube and I'm like, how about social buzz TV? And she's like that, that rings a bell. So that Monday I got a graphic designer for like 30 bucks to put together a logo, which would become the social buzz TV logo. So I would run around and.

Preaching the gospel that I'm starting the best social media company to educate people, to help people get set up. Now, this is 2010. I'm speaking French to most on the back of a recession. Like I, this guy has 10 heads in buggies. I'm not giving you extra money, dude. And what are you even talking about?

100%. So I started to go to networking events because I quickly realized that I wanted to create a brand that was, I met a guy by the name of Gary Vaynerchuk. Everybody knows who Gary V is now, but back in 2010, not so much, I met him back in the wine days and I'm eternally grateful for that relationship because Gary changed my life and we've had the opportunity to, uh, to connect.

He's just been an incredible mentor and person of influence in my life. Um, over the past decade. Based on his work. And that's really what we're called to do is create great things. So people go on to make great things with their life, uh, as a product of it. I went to networking events. And then, uh, I would S I go, well, how does do my own network event?

So I'll go to the local Morin's and I'm like, Hey, listen, um, can you pass around app? Can I do an event here? First of all, I can't pay you, but I can bring people to the bar, just give them one drink. This is Miami. No one listened to me. No one drinks, one cocktail in Miami and just pass appetizers around.

I'm going to bring in some sponsors. And, and I happen to know the event lady that was putting the event stuff together. And she said, you know what? And I said, I need one more thing. That room upstairs. I need that. I need that the next day. Cause I want to do a social media bootcamp. So the model had become out of nowhere after spending 10 months making no money.

Just, I don't know how I ate, but God, by the grace of God, I did. And, and um, so I had my first event. I had like 75 people there had a couple of sponsors paying like 500 bucks to be there. And then people would come back the next day and pay 50 bucks, go to my social media bootcamp. So the model became, I met you at a networking event.

I met you at your networking event. I went to your social media bootcamp and at the end of the boot camp, people were like, yeah, I need to figure this out for my business. The forward-thinking. And they would then hire me. So at Berkeley social buzz agency at the end of 2011, so I'm almost two years into figuring out the revenue model.

Um, two years that I had the opportunity to write my first book called social media sucks. If you don't know what you're doing. And I told this entire story on how I built something from nothing met Gary and the rest was history, but I also gave my opinion on social media. Through this process, Tamra I continually was tapped on the show.

And had that gentle nudge that you know, which is God's whisper our gut, our gut, that gut feeling that continued to say, Sebastian, you must become who you need to be for the world. Not just a business, otherwise you're going to build something and you're going to, and you're just going to ruin it. So. As I continue to get that nudge opportunities would start to show up.

And I eventually made it to Tony Robbins and walked on fire and almost didn't almost miss the firewalk and I did landmark forum and I walked out and got my money back. And then I went to landmark again, finally got through it. And then in 2016, I was adamant about finding a girlfriend. So I hopped on a dating app and found a girlfriend in Portland.

We met for a drink March 6th, March 1st, 2016. I'll never forget it. And she said, I'm in a program right now. That's transformational, it's called gratitude training. And I said, oh, I'm all into PR. I'm into, uh, personal development. But, um, I'm an implement I'm implementing right now. And I've been to Tony.

I've been to, oh, hold on a second. I'll give you my list of classes and courses that I've taken on here. Not realizing that that the work is, is an everyday thing and it never, it never, ever stopped. So she eventually enrolled me into this program. I was extremely resistant as I am to most personal development courses, a lot more open these days and that core.

Legitimately changed my life, her and I did not work out fact. She broke up with me in the middle of it as if it's not messy enough to get their personal development course, but you get dumped, like you're already questioning your life in the middle of these courses. You're making phone calls and writing and just cleaning up the mess.

And in the middle of it, it's like, I don't want to do this things. I learned. I learned how to love myself through this. Um, I learned that my life is completely my responsibility and no one else's and everything that happens to me happens to me in my life is my responsibility. And I take full ownership for that.

And the more that I choose to love myself and more than I choose to do the work and grow as a human being, the more, the people that I love that are around me, start to change without me doing anything, except me focusing on becoming the best version of myself that. Continued, uh, as I got done with gratitude training towards the latter part of 2016, and the nudge was Sebastian, there's more to the social media world.

There's more, you need to figure out your place. And what, what is your, what's your, what, what is your value proposition? What's your unique differentiator? How do we take the, the, the talent, the brand, the speaking, the book. How do we take all that? And still stay in the digital space, but be that one go-to guy for.

And I got out of the, I had another awakening moment. Finally got out of bed after all the personal development and the breakup and all that whole crazy summer. And I went and rented a space around the corner at a coworking space, fermented a desk. And I ran into a friend that had an internet radio show.

And I'm like, what is that? She goes, I don't it's internet radio show. I go, how's it going? She goes, great. I go, how do you know? She goes, I don't know. I said, well, that's definitely a problem.

And my business girlfriend, like flirt type deal, like, so she was always like, so she was, I walked her down to her car and I'll never forget. She like poked me in my chest. And she said, why don't you create something to help someone start a podcast? And I thought, bingo, there it is. So I went back upstairs and I wrote fevers.

What would become the podcast launch lab. And that was it, the end of 2016, um, which was a term which is a turnkey podcast, launched solution to go from idea to agents in 90 days or less by starting a podcast. And that was in 2016. And here we are, I haven't looked back ever since I am fully committed to the personal development work on, on a daily basis so much.

So I take a, I turned my shower to cold at the end of it. And I repeat to myself that I'm committed to the work every day in my life. And sometimes I ask myself. So, so why are you Sebastian? Because the more that we grow and the more that we improve as human beings, the more around people around it, this is incredible.

Things happen like out of nowhere, like people cleaning stuff up that people didn't need to really clean up, but maybe they experienced something different than I, than I had. But, um, that's already my daughter's pony. She's studying at grand canyon university. Uh, she's going places. So, um, the plan worked out thus far, but Tim, I feel like I'm just getting started.

Oh my goodness. This is also good. I have like a thousand notes and a thousand things I want to interrupt, but you're in such a flow that I just wanted to hear it all to its finality. But I love that you finished saying you're just getting started because that's literally the end of my bio because you hear all these things and people can see from the outside, from that business card, like we talked about all of these amazing.

Uh, and, and they forget that this is just the beginning, right? We're constantly pulling back onion layers if we're willing to do the work. And that's exactly what you're saying that you're willing to do on a consistent basis is it's that becoming journey of who we are intended to be, because we're still.

Breathing and therefore there's still work to be done and there's still visioned to be had. And there's still a God who is in the process of planning out what the next step will look like for us. If we're willing to yield our ego to that next step. Tough to do that though. When you are in the valley in season of pain, the worst, you know, they used to tell me I was in the middle of this graduate program.

Sebastian, I'm just going to need you to be with the pain. Yeah. And that's the word, but you look and you say, God works. God, God works. I think he works in overdrive in the pain. If we can allow ourselves to, to just embrace that, you know, it's the only way out is through there's no, you're not going to, there's nothing to diminish the pain other than actually being able to go through it.

You can, you can avoid it. And there's other consequences for that too. But I choose to go through it and realize that whatever's on the other side of it is a heck of a lot better than where I'm crying. A hundred percent. And as you're talking, and there are so many things, especially from like the entrepreneurial side where I wanted to pick your brain, because I, one wish I knew about your podcast to launch lab.

When I started my podcast in 2019, it would have been very helpful. I also help train people to do it like in an in-person experience. And so now I just want to do it for recon work. I'm going to have to take your course to learn more because you guys, you have such a beautiful sound in your mic all the time, even on clubhouse, the quality.

So, so good. You guys have to tune into podcasts sucks. That's the name of it? It's so good. And I'll be honest story podcast sessions. The name of the book, what she has on his shirt, currently, your story, which is the story that I got to share. I'll throw you off there beyond the story podcast.com. You can actually, most recent episode is yours.

Truly right here. You're just so cool. It dropped today and now we're here, which again is a God thing because. It's been, uh, you know, start, finish, stop, go, cancel, start again. We're waiting in separate waiting rooms. Everything happens. And yet we're here right now in the started at five 30 in the morning, breakfast, the breakfast of champions.

And I got to see you there, which isn't always, I know. I'm like I'm committed to being a lot more present. And now that I'm back to my 5:00 AM mornings on here in Glen. Built some incredible. The community's incredible there. And I'm like, what are the odds? And I had to, I had a tennis, uh, buddy, I was meet for tennis at 6 45 and then Glen goes, all right, we're going to take pitter.

And then Sebastian, I'm like, well, I'm late to tennis, then I'm not dropping this. And then I saw you there and you're like, Hey, and then you messaged me and I'm thinking, holy cow, great way to start them on. It's so is, and hopefully we get to do something for the grow for God conference coming up in November, because not only are you a voice and a podcast expert in all of these things, you also have that ency capability with that sounds and so much more because of the storytelling that you do.

Um, the question that I wanted to, to follow through on, as you were sharing though, was really the, this one part where you said. I had to learn to love myself. And I'm curious what you didn't love and why you didn't love and how, as a single dad, you were able to love your daughter when you didn't love yourself.

Great questions. So I'm going to answer the first one, the last one first, if you do it right now, whatever right, is just because you've had a crappy childhood does not mean you need to be a crappy parent. It's the opportunity. To fix it. It's the opportunity to break that generational curse of crappy parenting that in turn has a significant impact on children.

And my, my, my daughter's mother left her at an early age and wasn't as consistent in her life on here. And I, I, I knew for a fact, the one thing I could. Was be that constant in her life, no matter what. So being able to, to, to focus on that, not how I was raised. And there was a lot of, there was a lot of comparison on, I was a kid and I was listen, There's these generations of not having a voice.

And I always wanted to make a point to her that, listen, we have conversations in this house and it's only I had to be mom and dad. So it went a little like, you know, I scream, she cries that that was the program. And then my sister was there to, and my mom were there to help buffer things out, uh, for, for the most part.

Um, And then, uh, the first question again, see, I shouldn't have started with the second question. Why the struggle with loving yourself? Ah, yes, because I was raised to just shut up, speak when spoken to your wild, your hyper, you know, there's, there's gotta be something wrong with you. The kid bounces off the walls and I, I, and I look back in retrospect as I went back and re-introduced myself to my inner child and I met Sebi and I, and I had this.

Oh, blonde bouncing hair, smiling here, ear to ear, just wanting to be friends with the world. I went and got reacquainted with him. And as I did that, I said, man, you, you, you just wanted to be heard. That was it. And I was told to be was attempted to be silenced as a kid because I was so high, strong, and I've never shut up.

But guess what? I'm 42 and I still never shut up. And I'm still high, strong. I, I do it for a living now. So it's funny how that whole thing, but I struggled to love myself because I was always mad at everybody else. And the triggers were so severe and it was always everyone else's fault. And I would just lean in devices in the world, uh, to, to, to be able to try.

And it was just this vicious cycle. And eventually I had, somebody asked me one of the most powerful questions I've ever been asked in my entire life. And that was a. How much longer can you go on like this? And I thought I was, I was desperate, desperate for change, like release the demons whatever's going on, whatever needs to change, whatever needs to get out.

And it's funny that once we just go in and say, Here's what happened and come to terms with things, um, we're able to heal things and we're able to love ourselves and realize, and I think the most attractive thing to self-love was that, Hey Sebastian, once you figure this self-love thing out, then you attract other people to love themselves.

And could you imagine what happens when you attract those people in your life? The incredible things that could take place in the impact that can be made on other people's lives. And boom, I immediately took myself out of the equation and said, ah, got some. Ah, the leverage is number one. I want to love myself because it's important and I don't want these other areas to show up in my life that are negative and they affect relationships to be Frank.

I was sick of apologizing. That's real. Yeah. It gets annoying with yourself. You're thinking how many more times? And then you become the boy who cried. You know where your family will always love you. We'll be the first to judge you, but we will always love you. Yeah, that's tough. And I, and I love that you took that moment to yourself, right?

And a lot of people will talk about self-love and those different things and how they can, um, be selfish and, and their, that realm of selfishness actually. Positivity and beauty to other people when they're looking at it, when they're ready for it, when they're willing to accept it. But it takes us recognizing that mirror moment experience where you say I'm tired of this.

I'm tired of having to apologize. I'm tired, I'm tired. I'm tired. And understanding what that looking in the mirror experience, where you're ready to exchange where you ready to say, I don't have to be this version. I get to be that version. And then allowing people to come into experience with that new version, that new version who doesn't have to apologize.

I don't know if you're familiar with Rachel. But she had this book girl stop apologizing. And, um, it was a really good a book that allowed women to come into their voice. It allowed them to come into the fact that we don't have to say, sorry, for every single thing that we do. But when you're actually in, um, obligation to apologize to self, rather than humanity, you are constantly living in a state of shame and guilt and fear and the what ifs and the inactivation and the perfectionism, and like, Stagnates you to a place of silence, which is exactly what you didn't want to do.

And we're incapable of doing, cause you still spoke out quick commercial break. I know I hate these things too, but it's so critical that you grow your business for God's sake. And I mean, that pun intended with all the love in my heart to get you from a place of ideation to activation, stop dreaming, start doing stand ups, start saying yes to the call that God has on your life.

We are going to be. Lexington Kentucky with none other than the beautiful rise and grind community with Glen Lundy, who will be co-hosting this incredible conference. This is the second annual. And he has taken me under his wing to be able to share the stage to motivate and inspire. And I cannot wait to see you there November 5th through the seventh.

If you want to come in for the VIP experience, with who doesn't want to come along for VIP, that's all access passes to the speakers and the artists, and you'll be able to. With us in the private rooms with your own special bathrooms. So of course come one day, two day, three day passes available as well.

And we can not wait as good. And I say to hack your neck, see you there. So is you're teaching people to create podcasts. And I know that there's a lot of like technical pieces and storytelling pieces and stuff like that. How and why? Like, what is the initial question of if you're going to do. What should you dissect before you decide to speak?

Why are you starting a podcast? And I need an honest, transparent, authentic all the buzzwords. Although Wu buzzwords of why I'm good. We all Simon Sineck in the variable. Well, I mean my girlfriends that I get together and start drinking wine, and we're really funny. We thought it'd be cool to record all of a terrible idea back to the drawing board.

That's not going to work at all because Sebastian, I have a message that I want to share with the world and I want to provide value. I want to create more content for my brand and through that content make an impact. And by default, I'll probably generate more business, grow my business, increase sales, and become a media company.

You know, as a brand, that's a solid why on being able to start a pod. And then figuring out what you're going to call the show and what kind of show it's going to be. Is it just going to be you talking or are you going to interview people? Is it going to be a good mix of that and figuring out what that strategy looks like, but really getting granular.

I wrote an entire chapter in the book about the, the, the commitment involved with starting a podcast and making sure that you are ready. I used to have a sales manager when I was 20. I always constantly tell me they just call me sea bass back in the day. You ain't ready. And I never understood that. I look back now and I go, he was right.

I wasn't ready. Or a lot of people out there want to start a podcast. And I, my day talking to people, I did not start a podcast because they're just not ready yet. It is my job. And I, I take the, the integrity sales approach these days in, not that I never did, but as we continue to grow, it's more important to me to sell people what they need.

Versus what I think that they need. Those are two, those are not mutually exclusive. They're two completely different things. So I want to make sure people and I've out of that back then just got a call an hour ago. I, yeah, I'm sorry. I just thought she goes, I just, I, she didn't apologize, but she said I've been following you for a little while.

I said, well, 10 years ago, I would've called the police. That would been. I said no. So how did you find me? She goes, I got on an airplane. I pulled up YouTube and I typed in start a podcast and your videos popped up and I went down the rabbit hole on your channel. And you're my guy. I want to start a podcast.

So YouTube works, but. Yeah, it's exciting wild ride. Here was the original question was what people getting tuned in with their, why getting tuned into it. And what kind of show is it going to be and realize there's a lot of work involved. So if you don't enjoy podcast editing, don't start podcasts. I think that's a great way to start hating your podcasts.

You've got to make sure you've got all of your resources available. You've got someone who could create something. You can do a little bit of the work of your, the big for yourself. Listen, PSA for the do-it-yourselfers that's it's it's only so sustainable for so long. I moved into a one bedroom. My daughter went off to college.

He got this little bachelor pad now and I got no problem cleaning my own house. I know that's very modern 21st century, first world problems, but I can clean my own apartment, no problem, but guess what? Every now and then it's nice to have my cleaning lady come over and I don't have to do anything. Knock it out.

And I come back and the place is just in person. So it works the same way with podcast in the world. Not actually recording episodes and creating content. I'm talking about recording an episode, edited an episode, get it edited, tied all together, get it uploaded, create content around, post it, make sure you're finding new guests.

Make sure that, you know, there's just a teacher game plan and I've been able to create a, a stream. Launch process that that's realistic for people that fit into life because the only time, the only thing they're not making more of is time. So I've been able to dumb this thing down as much as possible so that you are able to understand what's realistic and how we can actually get that done.

And then I call it a done for you gun with you solution. Cause my team handles all the backend editing and production and all the content and the micro and stuff you guys need. To be able to have to produce a podcast episode. Um, but I can't record the episodes for you. So that's where, uh, the client work really, really comes in, but it's a lot of mindset stuff.

It's a lot of, you know, that that inner critic is in overdrive when you're doing something like starting a podcast. So, uh, I, I helped silence that little critter as much as possible, or, you know, just differentiate what's, you know, what's truth and what's, you know, That's a massive conversation that you can have on all realms of speaking.

Right. Saying anything. It could be at a dinner conversation. It could be on a podcast. It could be in clubhouse. It could be on a stage. Is, is one the why I love that part, but also what's the inner critic saying and why are they saying it? Because oftentimes they're like, And it's just something that we're consistently, you know, redundantly on replay in our mind and it's inhibiting.

But I think a lot of that comes to the fact that we're consistently saying the lie and therefore we can't even step into the truth because of all the lies. You know, I broke myself of that a couple months ago, because first of all, when the more inner work you do on yourself, the more you heal yourself and whatever you had, people have had some tech.

My parents got divorced. Big whoop. That's what happened to me. My parents got divorced and my dad did the best he could the end. Um, I lived for 40 years going, but, but then he did this and, and, and then she did that and, and, and it was this constant blame game, and there's so much freedom within the space of, of, of accountability and, and that's where it was.

But I did break myself by number one. So. My friend B Evans calls these tags they're tags that we put on ourselves and the tags are, you know, I would get, you know, maybe I'll never get there. Um, maybe I'm a waste of talent maybe. And I, and I would continue to repeat these selves, these things to myself when I was in the gutter.

That's part of not loving yourself, but when you start to love yourself and become more aware of it, you just feel a little bit. Every time you tell yourself those things and I can quickly get out of it because I'll say, are these, go ahead, Sebastian. Let's just rant, rave back. Let's just screen them all out.

We can dance around. Let's get mad, let's get angry. That's the way to do it. Right. And then I'll quickly go, okay, we're done. None of that. It's true. You just have to ask yourself is any of that, that if you do believe that that stuff is true, then that's just another higher calling for you to go even deeper and figuring out, you know, what, what that looks like and what, what your truth, uh, you know, really, really is.

I just don't like the fact that I have the way that it makes me feel saying things about myself that I know are no longer true. I love looking at it like that. Like that it actually feels dirty. I can resonate with that a lot just because of my testimony personally, but one thing to help it, um, bring more context to, is, is, is it a solution or is it a.

Right. Like my, we talk about this from an entrepreneurial perspective all the time. Even this concept of inner critic when we're coming to the stage of, I can't do it because of this. Okay. Well, let's get to the solution base of that. How can you do it because of that? Right? No matter what, and we know from a faith perspective, like it's already been taken care of.

There's already been grace that covers all of those spaces, and yet we can still stand in that muck and the mire and be like, here's my. Right. I'm going to stand over here. Whoa is me. It makes me think of ER or like Walmart. Right? So how, how can we, how can we continue to step into the light with our voice, do it so beautifully.

Um, and you've done so much work already, and I love that you had that Tony Robbins experience. I mean, even the experience at the bar at Friday, It is an experience that's worth self promotion, right? Because you've worked in something so critical in that. And I give that girl, I would love to just like shake her hand, like, yes, that is my heart for people like activate, activate, activate nothing about you is impressive until.

Jerry McGuire experience. That's the one part I left out of that was six months later. I was invited to co-host the first ever social media day on south beach. Um, about three blocks up from where the Friday's was. And I had printed up shirts and a banner and all this fun stuff and put it all around. And I went back before the event started a few minutes early and I walk in there's one person at the bar, guests who it is her having a glass of champagne.

She goes, wait, W I go, yeah, run powerful human being. And uh, she goes, well, it was good to see, I got to run. I'm like, you always gotta run. I'm like, I called her my angel and she goes, this is incredible. Keep up the great work. And the next time I saw her, I was getting ready to walk on fire and she was on the fire lane next to me.

And then Tony walked up in front of me. It was mind blowing. I see. That is like the, the positions that God will put people in. You can't. Explain. It's just, if your eyes are open to it, right. Cause you could have sat there. You could have gone into that. Woe is me and rejected everything that she said and not activated and not ever had that opportunity again.

But he will like literally reposition people, even enemies. Right? Like she was by no means in me, but he'll even reposition people that you want said they were the people holding you back that now are standing right in front of you. They're like, wow, you actually did the thing. And it's not about us. It's not about.

At all it's about him within us. It was activating to say you have greater purpose within you. And there are some people listening now that they have this, they have this greater purpose inside of them. They're still trying to like, kind of run through it. They're trying to like get beyond it. Can you talk to us about like, how can you consistently say yes every single day to that vision, to that mission and how you just have to consistently do it?

Like you're talking about consistency this whole time. What, what motivated. I think that just, I wake up every day and I just don't have, I mean, I know like getting there isn't, isn't, it's never going to happen. There is no one there's no, someday it's just a matter of, you know, what, what do we get to do today?

And when people ask Sebastian, how are you today? And I say, Tim, wrong. We woke up today. Like we're already ahead of the game. If nothing else happens today, we're still winning. But I also think. My alarm on my phones and I don't wake up to an alarm often, but sometimes I do. And there's a little note on it.

It says, get up. You're going places. And I do the old Mel Robbins, 5, 4, 3, 2, 1 a pop out of bed type deal. It's great. If you ever read the five minute rule, the five second rule, it's outstanding by Mel Robbins and amazing. I get up and I just remember, I'm just not there. I'm not, I'm not where I want. I know that I can be, I've got some goals and ambitions for what I want to be able to do.

I want to be the. Biggest podcasts are, and I want to grow this podcast launch lab into a launch solution that is, that attracts a big brand to go, Hey, these guys know what they're doing. We want to buy them for a bazillion dollars. And then, you know, we'll go build schools in Africa or something. I don't, I have no idea, but I just believe that there's going, you know, I'm kind of just gets getting started with what's happening here.

And if I don't get out, you know, I think I learned that from breakfast with champions when you guys were in New York. So. Who, uh, who misses out if you give up. And I think about that every day. So if you don't show up today, who misses out because there's a lot of people out there need some Sebastian and you don't know what it is.

Sometimes the grocery store, sometimes it's a bar. Sometimes the business meeting, sometimes it's an airplane, but wherever I go, I just posted it last week on Facebook. And I, and I, it rings so true, uh, from my childhood. And you probably remember it, but this little light of mine. I'm gonna let it shine. And I just posted that last week and it is so true.

And I, my, my light is so bright to the fact that it, it leaves people different. And that is my goal. People say, what is your why my, why is to interact and, and leave as many people different, uh, as. Send through, through my work, through my faith, through my energy, through w whatever it may be. Uh, and I never planned any of this.

I had no idea how this was going to work out. I just kept on saying, I'm going to be the next Ryan Seacrest in some one day somebody said, Hey, how about being the next Sebastian? So good. It's only for you. That's the biggest part that you need quality. And I think this is where people can get stuck into that competition mode.

Cause there are sure there's other podcast creators and there's other people who can syndicate something and put it out into the world that there's an electric energy that you bring your light is yours and yours alone. Um, and I love the way that you serve out of the. I speak and share and teach. And I think the, the end thing, and I literally just said it this morning and it rings so true right now is when you surrender your mouth and your mobile.

Both go together in podcasting, you surrender your mouth and your motive. He literally transforms everything. He transforms access. He transcends reach. He transcends globally, right? Like so much happens. And that's exactly what you've done. You said here's my story. Here's my passion. Let me show up despite myself, even in the broken places and just step into that becoming 5, 4, 3, 2, 1.

Ready? Yeah. She's the best. It your commitment to the work allows us to be the more work we do. The more aware we become, but our commitment is that constant reminder. We're not there yet. Nope. It's next. Now my breathwork coach says to me, Sebastian, just, don't worry about it. Listen. Okay, cool. Give it, give it whatever thought it needs and then we're and then we're moving on next.

Next, next. It's always, you know, it's always speaking to my breath work, but she called me last week. She's a good friend of mine. She said, um, class is going to be outside. Cause this whole, you know, this whole. And I said outside of the, it's normally like a little house we meet in and it's like this all yoga, fem little, little spot, but she's like, yeah, it's in the back.

And she goes, this will definitely be fun. And I go, I guarantee you, this can be one of the best classes you ever had. She goes, of course. Well, that's the obvious I go, we're still breathing. Right? She goes, absolutely. Anyway, I get there. It's got a full backyard with like a stage. Uh, everyone was on mats and then yoga mat on top of that, and then a little bistro lights.

And then when we started breathing. With face, my son, it was still light out. And then we were done. It was dark out and the beast your lights were on and everyone was just all zenned out after breathwork class. And I just thought, hallelujah. Wow. And it was like a cool Miami night in July. Like, so. Random, but you just never know.

We never know how things are, are, are gonna, are gonna work out. And just when we think things are, you know, are going crazy and not happening is when everything, God likes to. He's got a sense of humor. I think people fail to realize that God has a huge, huge sense of humor. And he's also in the business of blowing minds.

That's what he's in the business of doing. And if you've got another, if you've got enough courage to believe that and have faith that that's possible, every single. I really believe that anything is possible, but only a hundred percent. You're so right. And I always say that he loves to show off, right?

Like he, he's a God who wants to show you his magnificence and he wants to show you how powerful and strong and worthy he is. And so it's that, that surrender, that's a renewed heart that I think really allows him to show up even in a more grandiose way, because he knows when he gives you that thing.

Even if it's just a moment, even as just the, the little, these strokes. He knows that it's going to be something you take to heart and it's going to be something that you then activate for other people in the way that, again, only you can. So Sebastian today's been absolutely amazing. I have one final question for you specifically.

You mentioned followers earlier, and I know from a podcasting perspective and with everything that's transpired with breakfast of champions, which you're also familiar with, we're like on a subscriber journey, right? Like we want people. The scribe. And I think having followers is awesome. If you have an incredible message and platform that you're building, that's phenomenal, but what would you say to the person who's only looking for followers rather than who they're following?

Like where does that come into play for them? And, and if they're proceeding followers versus following what that, that looks. Well, the first thing I say, if you're just worried about arbitrary numbers, your, your, your, your, your focus needs to be realigned. In my opinion, I'd encourage you to take a closer look at that.

Uh, Gary V talks about this stuff extensively all the time, stop worrying about numbers, just keep creating. And that, that reminds me of an Andy Warhol quote, and I'm paraphrasing, but he said something to the tune of, don't worry about the opinion of the beholder. Just keep creating because the builder's going to think and see whatever they're going to see.

Anyway, it's your job to continue to create and put it, put it in, put it out into the world. And that's what we're able to do through this world. There's never been an easier time to, to start a business, to create content, to tell a story, to build a community. I got on Tik TOK. I'm never on Tik TOK. Okay.

Never. I fought my dad. My daughter was like, you need to get on Tik TOK, dad. It's lit. You can do great. And I'm like, how do I talk about it? I don't get it. So I thought I want to die. So I got an, uh, um, I, I hopped on earlier this year after like a mild break. It was a hot minute anyway, enough, enough to be like enough anyway, enough to be a bit, a little vulnerable.

So I start watching breakup, Tik TOK after breakup tick-tock and I'm like, I, this can not be good for the mental health. So. But there's a lot of good voiceover videos with sappy music. And I was like, oh, I could totally crush this. So I'm like, okay, cool. But let's get let's, let's make this useful. Cause you're a little jacked up right now.

So like let's, let's leverage a little of this mess and see if we can, we're just going to go. We're not going Sebastian on. We're not going Sebastian energy mode. We're just going to have conversations about stuff that's just showing up. Right. And see what shows up from that. That's, that's pretty much the tone.

So I create a video and I don't even put much thought into it, but I found some good music. I got like the, like, I got an idea of what people were doing. So I create a video in the very first video speaking, post breakup, short, long, whatever it is still break up anyway. Um, I said, um, if, if someone is no, if someone is unable to see your worth.

You must let them go. It has absolutely nothing with you and no long when someone can no longer hold space for you and see your worth, you must be willing to let them go. It has nothing to do with you. That thing went bananas that video, like when crazy, I got ended up getting like. 10,000 views on it. And like, I was cool.

Like I've like, I've just started. I didn't even do anything. So I was, so the next day I'm like, all right, let's remain consistent with this vulnerable phrase phase here. Like, let's do another one while I was getting ready to take a break real quick. And I'm like, all right, let me just do something real quick.

I heard seven seconds is easy. That that's cool. And I'm like, all right, come on. Thank you. At the one-liner king, like let's just think about all these like, especially ones that are like meaningful. Yeah. And, uh, so I go, I go. What if it all does end up working out in your favor, give that a thought. It keeps me.

201,000 views going over to your tic-tac dot gov. I was, oh my God. Holy cow. And then I got another, and then I started, I got into the comedy stuff a little bit. I did some, I did some, some clubhouse when clubhouse first started to imitate and like, I was again, A lot of the common things you hear on clubhouse and like, you know, I had some fun with it on there, but my point of sharing all this is that I went from two different places, a very vulnerable place, a very, somewhat painful place.

Non-motivated to create content at all. Did it now, Tik TOK. Hasn't done a ton for my business, but I've been able to meet new people and get them on my podcast. And a lot of those people didn't have a podcast and they joined my program. So it's not always, I posted this video and this many people likened it.

The video with 200,000 views has nothing to do with the, with the, with the wellness coach that hired me to launch her. But I met her because I was active on, on, on tick-tock just getting ideas and, and being, there's a huge faith based, incredible faith based community on Tik TOK, people that are just loud and proud about the gospel and effectively communicating, not preaching at people, but speaking with people.

And I think that there's a big turning of the tide with that. And as an non-active church attending my church. This terrible. Um, but I say my, my mission field is my business. Uh, we up in these streets, so, you know, and, uh, that's, that's, that's where I've found to be the most effective place. And that's where God has wanted me.

I think that, you know, people at church or church people, no. And then this is the thing we talked about that before, as I've said, like the people in church are already saved or you would hope so, right. Or they're searching they're at least. Footing. So when we're called into secular spaces to do things on stages that might not look like the pulpit, um, we have effective opportunity to be that little light, right.

To actually show up, show out and let him showcase that magnificence of that attraction, that manifestation that happens. And it's so real. I mean, I remember being in New York city and the amount of people who came up to me and was like, you have just this light, there's this, just this glow. I'm just I'm.

So, and I'm like, yeah, It's got, I don't have to always say that. I'm like, thank you so good to meet you. It's my rainbow. What a great, what a great segue for, you know, an opportunity for, you know, for a conversation I was raised, um, in the, in the days of, you know, we'd be beaten on people's door, ask them if they knew they were going to hell.

I believe we called those evangelism evangelism explosion. Uh, we're going to go beat on some neighbor's doors and hope they don't call the police. You can't do that nowadays. Now they, the Mormons are still pretty brave out there. I've seen a couple rent bikes and I'm thinking, holy cow, this thing I couldn't imagine, but, uh, it's just, uh, it's.

It's. The world is craving truth and craving answers and craving. You know, what, what is that? And as we, as this new world, we will world starts to evolve of spreading love and light. And I'm all for those, those things, but let's not lose focus and, and compartmentalize God when trying to not offend someone by simply saying I'm S you know, sending a Ray of sunshine, you're aware of what.

This new world is I think it's, we don't want to, let's not muddy down. We're still looking at. And freedom that, that strictly comes through the gospel. And I think the gospel is best displayed through the work that we're doing. You know, what's that quote and you preach the gospel at all times. These words when necessary, if people know you're in my, my buddy Jefferson, Bethy had a viral video on YouTube about nine years ago called why I hate religion and love Jesus.

And one of the, it was a spoken word video, and, uh, one of the, one of the lines. You know, if, if, if people only know you're a Christian by your Facebook. Yeah. That, that may be worth it for their conversation, you know, with on here, because being a Christian is not a title. Being a Christian is, is, is a, is a life choice.

Yeah. And in literally that's what you've done every step of the way in that process of becoming right. That process of understanding. And self-love through identity work. I mean, there's like a whole nother conversation, whole nother podcast. We'll have to do it again. Such a joy having you here today. I knew it was going to be amazing and I am so excited to continue our friendship.

We're going to share stages soon. You guys, so be on the lookout for that. And in the meantime, go get podcasts, suck, go join his launch lab. If you're looking to start a podcast, I mean, podcasts, launch lab now.com. All of the links are everywhere. You need it. Um, do you have any final words of wisdom you drop so many?

I hope people are taking. Alyssa the time is the right now. It really is. It's right now, if you've even thought about it or had an initial nudge or somebody told you to do that thing now, because the only thing that never goes away is regret. I can promise you that it'll always linger of that. Should've could've, would've no, one's on their death bed talking about all the things that they procrastinated on.

They're simply talking about the things that they could have done. So get out there and do the thing yet. Questions about starting a podcast. I'd love to answer any questions that you might have podcast launch lab now is a direct link to my calendar. Talk to anybody for a few minutes about their idea of making their podcast, launch dreams, a reality.

Uh, and of course the book's a great resource to yeah. Podcasts, podcasts, suck.com. Bring you right over to Amazon Kindle. I think it's free. If you have Amazon. Unlimited or you like the old school? I had a lady send me a copy of the first inside. She'd made notes on the first two pages. She's like, I've read your book three times.

It's changed my life and I'm starting a podcast. I'm like that lady. Why we're writing books up in these streets? Let's do it. You guys, oh man. Smash and such a rat interview. Thank you for being here. And I'm grateful to call you friend. Have a good day. Y'all thanks for being.

Hey, y'all it's me again. I hope in today's episode, you sends an ignite to an Ember within you, something mentally, physically, emotionally, or spiritually moving that creates and sustains a fire within your journey. Before you go, let solidify the flame. I'd love for you to take a step right now and declaring your takeaway by snapping a pick of the episode.

You tuned it to share your spark moment and tag me at underscore podcast. It's only at Tamra dot and dress on. Instead. I hope that I can keep you accountable and also share you with the greater community of the fit and faith podcast listeners. We're totally in this together community over competition is the motto, right?

I'd also be incredibly grateful if you took an extra second to leave a review on iTunes or your podcast listening app, I'd love to feature your thought in the next episode and give you and your passion project, a big shout out, you know, I'm a writer, so I love words. And again, To read what you have to say.

I'm ready to fuel the blame with you together. And until next time blessings over your joy, health, wealth, and wholeness tune in next time.

Where to Find Sebastian:

http://PodcastLaunchLabNow.com http://PodcastLaunchLab.com http://SebastianRusk.com

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