Intuitive Branding & Relationship Building with Sunil Godse
God is in the wooing business. He loves us. He calls us in. He embraces us in every possible way. And this conversation with Sunil was so good. I got connected with him through Clubhouse, but more so importantly around the attraction, quality of intuitive thinking, intuitive branding, intuitive relationships, and intuitive parenting.
This one is deep. It is good. It helps you process your own emotions, your environment, your relationships, your fight, your trauma, or your depression. He teaches us an incredible process at the very end in order to understand and read ourselves better. This is so related to my story and in thinking and branding and marketing and relationships. And all of that is something that I want to be more mindful of so that I can go on the right path.
I can walk the right way where God is leading me, and I can stand in purpose on purpose. And so if that's something that meets your spirit, you should tune in and follow him.
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Sunil Godse’s expertise lies in helping businesses implement intuitive branding which leverages the power of intuition to create trusted relationships in under 14 seconds, and when that happens, highly-talented employees want to work for you, fiercely loyal customers prefer buying from you, and the marketplace sees you as the brand of choice, which is EXACTLY how you eliminate your competition.
And with an entrepreneurial career that has had him earn over $20 million before moving on to becoming a management consultant helping small to medium-sized businesses go from 6 to 7 figures in revenues and being hired by major companies such as Citibank, SAP, Rogers Wireless and Western Digital, his advice simply works.
Give him a call before your competition does.
Where to Find Sunil:
Show Notes: Intuitive Branding & Relationship Building
So I know you all probably think I'm like way woo by now. And maybe I am, but I believe God is in the womb and he's in the wooing, right? He that's his business. He's in the WM business. He loves us. He calls us in. He embraces us in every possible way. And this conversation was Suneal. God. So good. I got connected with him through clubhouse, which I'll talk about, um, during the show, but more so importantly around the attraction, quality of intuitive thinking, intuitive branding, intuitive relationships, intuitive parenting.
I mean so many topics of conversation you have to tune into this one. It is deep. It is good. It helps you process your own emotions, your environment, your relationships, your fight, or. Your trauma, your depression. I mean, literally I'm telling you every component of the conversation in this fit, but you've got to tune in.
There was actually an incredible practice that he teaches us the very end in order to understand and read ourselves better. And so this is so related to my story and in. Thinking and branding and marketing and relationships. And all of that is something that I want to be more mindful of so that I can go on the right path.
I can walk the right way I can go with where God is leading me. I can stand in purpose on purpose. And so if that's something that meets your spirit, you should tune in and follow us. And Neil, he is brilliant. All right, y'all chat soon. Oh, tag us. Do that thing. You know, all that stuff. Subscribe to tag, follow share.
I love you. Okay.
Welcome to the fit and faith podcast. It is an acronym representing founders, innovators, and trailblazers who are looking to live a life wholly, fully, authentically, and truly fit a space for us to connect on the raw real stories of mine by. Soul alignment of entrepreneurs and kingdom leaders. I'm your host, Tamra and dress.
And this podcast, isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi. And so we do go there unscripted, no matter how far wide, deep or high there is. My desire is to see people rise from the inside, out, into their greatest calling, by sharing their truest stories, talents.
As a purpose activator and brand builder, I believe our successes and failures are derived from who and whose we are not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith.
Good day. I am so excited for you to be here. You guys, we have an incredible guest that is going to literally blow your mind. Not only from his expertise, but his generosity in information. I have heard him speak before through clubhouse and today through the Fitbit podcast. And Neil, thank you so much for coming.
Oh, well, thank you very much. I'm really looking forward to dropping some knowledge bombs and hoping to enlighten some of your listeners. Hopefully all of them listening and watching how to tap into their intuitive capabilities, which is so necessary these days. No, it's interesting because I have recently gone through a couple of experiences with people where intuition has been a huge part of it.
Yeah. I often use the word discernment rather than intuition. Um, I would love to hear your, your pattern of processing in the two words, or are they conflicting? Do you feel like there's a lot of symmetry? Yeah. Yeah. I mean, I think the definition of intuition there's intuition, there's discernment, there's instinct there's, um, uh, is self-awareness.
I think there's a lot of sort of jargon around what intuition really is. And so w th the angle that I kind of came from was really kind of. What I call the art and science of intuition. So there's the art of it and the best way to describe it as it's like driving a car. And so when you drive a car, uh, from my perspective, you just get in the car, you push a button to turn the thing and you hear the engine roar, and that's something called your intuitive signals.
And each one of these signals are. It to each one of us. And I've interviewed now over 1300 people to get a wide variety of signals and the uniqueness. I'll give you a couple of examples, one, and there's two types. There's positive signals and negative signals. So the positive signal is the ones telling you, yes, this is the right decision.
And one CEO has now run to multi-million dollar companies based on an omen that pops up on his right shoulder, no shape. No. But he's making a business decision. This almond pops up and he says yes, to whatever he's doing on the other side is the negative intuitive signals. And so these signals are ones that are saying, whoa, you better take a step back and we'll get into, uh, you know, what, what, what informs these signals.
But one entrepreneur, actually, he, he, when I was interviewing him, he said, I mean, nobody's really asked him about these signals. And yet every time he talks about the failures that he went through an entrepreneurship, he kept grabbing his left ear lobe. And so his left. Pulsated with heat every time he was about to make a bad decision.
So that's the uniqueness. So what, and this is kind of a, long-winded answer to your question, but that's how complex intuition is. And then there's the four types which we can get also get into which I'd love to educate listeners on. So when we do talk about, you know, self-awareness intuition, discernment, I believe we're all talking about the same thing.
I'm just making a lot more formal to say, this is how it functions. This is how you can use it. And it's very unique to each one of us. So pay attention to those signals, even if you don't even want to know about the four types, pay attention to those signals, because those signals are based on past learning experience that are telling you what the right decision is to make or not.
And if you don't. Yeah. Make the right decision. Then I love failure because what it's telling you is that you missed. So pick up on that signal, put it in your inventories. The next time that signal comes up, you won't make that well, you shouldn't make that decision again. Now it's interesting because I can, I can think through my own personal, uh, engine, right.
As you're even processing that I don't get the red ear low or anything like that, they keep, but I'm thinking through like that gut feeling that you'll get, um, and it's that I shouldn't do this. And how often do you feel. Based on experience of whether you want to say success is the word or positive outcome or return on investment when the person chooses the alternative, right.
That they go towards the thing, even though their instincts are telling them not. Does the outcome shifts towards positive or it's usually right. Do you haven't done any research? Yeah. So the outcomes have always been right. And, and when, when people are always talking about the decision, the wrong decision they made, they've generally known what the right decision was.
So they were able to predict in that situation, what the right decision was. So they already know that they made the other decision. Uh, and so they forced. So they, they made the choice not to, uh, uh, to take the right, right decision. But the thing with intuition is that it's always on whether you're failing or not.
It's always giving you that beacon of light or a signal if you will. And so even if you make the wrong decisions, even if you're in the worst possible shape ever in your life, and I've had people who've gone to jail for 22 years in murder, who've been kidnapped for over a week in there. I've been homeless.
We've all, we're at the verge of taking their own. They recognize that their intuition was always, always there. And so it's always shining a light, so you can always get back to success. It's just that you have to start trusting it. And what, what happens is most of us don't realize what our intuitive signals are.
And just to your point as well, like you talked about the gut feeling and the voice, uh, What happens is because those two signals are the ones that people talk about the most. What I caution folks is in doing their homework and figuring out what the intuitive signals are, because let's say your signal, let's say you and I are doing this homework and figuring out a inventory of signals and yours is a gut feeling.
That's signal number one. But for me, if I'm lazy and I think, ah, yes, you know, my gut feeling signal number one, but it's actually number three when I make a decision. And that gut feeling comes from. If it's signal number three of Mrs. Siegel, number one and two. And that means I missed two signals, which means I made two bad decisions.
And those two bad decisions could be me just stubbing my toe on a wall, or it could be headed towards bankruptcy. I don't know. And so I don't want to take that to chance. And so that's why I've taken stock of what my inventory of signals are. And the first starting point is to look back at your past experiences at your good and your bad.
What did you feel like in the moment? It's just that simple. Yeah, it's really good. And I, you know, I think that element of peace and joy and all of the simple places that people want, like the true sense of self is where everyone wants to be. And yet that success driven that achievement driven perfectionist.
High achievement specifically, um, can leave us in that place of less ban. Uh, I did a lot of work last year on emotional intelligence and the EEQ component. And interestingly, and I hope you get into this next is, is that component of relationships. A lot of people think that, you know, if you're emotionally intelligent, it's just the knowing of myself, but you're actually eliminating relationships and environmental influences if you're not making the EEQ three perspective.
So I would love to hear like from you a, how has. Not only just the intuition, that personal sense of knowing thyself, how has environment and relationships played into your intuitive learning? Yeah. This is an excellent subway, a segue into the four types of intuition and the best way that I can describe each of these four types is through a case study of a friend of mine who was a non-believer.
So when I started this whole journey of intuitive branding and intuition knowledge, Uh, I wanted to get people's perspectives on the research that I did. And so I reached out to my friend, uh, uh, John Rosschild, uh, who was a CEO, um, at that time. And it's this guy was his investment banker and like data, all that stuff drove his world.
So I pick up the phone and say, Hey, John, you know, I want to talk to you about intuition during this project. And he goes, oh, come on. Suneel intuition. Doesn't exist. What are you talking about? And he said, look, I'll give you an hour. I haven't seen you in a while. Let's just chat. Intuition, and then we'll just catch up there.
We'll just catch up. We'll have a latte. So I'm driving down to the boardroom to see him and I'm thinking, oh my God, this is going to be so painful. And so I set up my camera. And, uh, you know, I'm trying to tell him about these, these, the ear lobes, and I'm telling him about the omen. Uh, and you also have to understand at that time, if somebody was to Google sort of intuition at that time, this is a number of years ago.
There was look, it was things like manifestation and voices from God. And that's fine if you define it that way. But for John who was an investment banker that does not fly. And so he was saying, you know what? I really wish I could meet this, this guy who sees omens. I love to shake his head. And it just doesn't like, and then he said, listen to Neil, all decisions that you make are based on your past learning and experience.
And so now this is how we start getting into the four types of intuition. I'm educating John on the first type is called experiential intuition. And we're born with intuition. In fact, research has shown that there's a, there's a study that shows that infants, as young as two months old, have been shown to have intuitive capabilities.
And so as you age, Yeah, you go through five to 6,000 experiences a day when you're younger, 28 to 35,000. Now, when you get older and every single data point goes into the subconscious area of your brain. So if you look at your brain like an iceberg, 90% below water, 10% above water, every single data point, every single experience goes into your brain.
Good enough. Every single piece of learning both formal and informal yours and others is going into this, the subconscious of your brain. So when you're about to make a decision, your intuition has billions and billions and billions of data points to pick from, to say, hold on, you made that decision in the past, which worked out in your favor.
Here's a positive signal to tell you to make that decision, or you made a similar decision in the past, and it really didn't work. Here's a negative signal to say, whoa, you can't make that decision because you, because it didn't work out for you in the past. And so one of the things I was telling John is that sometimes your intuition will have.
Kind of go against the data and they will steal. That's so funny. You mentioned that. Uh, and so John was in the business of, uh, doing running franchises. Like McDonald's all those kinds of things, you know, Wendy's Dunkin donuts. And so his team would look at a franchise location and rate it on a benchmarking system out of 10.
And so they looked at traffic patterns, uh, development in the area and demographics. And so. If he would put a franchise location in there, it had to meet a nine out of 10 or higher. And there was this really crappy area of Toronto Canada, where he said that, I think we'd like to put a location here. His team goes through the analytics and so five and five and a half out of 10.
And so now we're getting to the second of the two called situational intuition, which talks about the environment you're bringing up. And so he's looking at this situation in the environment and he says, oh, Something was telling me. And now he's saying perhaps my intuition, I'm not sure, but something's telling me that we needed to put a location there.
And he went against his team's benchmarking, uh, score. And he put a location there that ended up being something called the beer market in that franchise brand was the most successful under his whole portfolio. And then in John's case, Purpose changed. He no longer wanted to be an investment banker. He actually wanted to run a business.
And so what happens when your purpose changes is that you quickly find that. Who your friends and family are that truly are a foundation for your success. So this goes back to that relationship aspect, and it's also the third of the four core relational intuition. So what your intuition does when these kinds of things happen it is, is, is it starts to filter in those people to come through who truly care about your success.
They're not, yes. People, they will give you constructive criticism, but your intuition knows that they'd really care for you. All the people in John's case that were concerned about money, fame, ego high-end restaurants, private jets, limousines, all of them said you're nuts. Only one person bothered to ask him why.
And that was his wife and his wife asks John, why are you doing. And he simply says, now I'm paraphrasing. This is on video. He says, Tsuneo sometimes you can have all the data in the world, but you have to go with your intuition. And I looked at my wife and I said, this just feels right. That's his positive, intuitive signal.
And the fourth of the forest called creative intuition. That one allows you to make the decision. Uh, and if it's, if it's not so creative, which is like eating a sandwich or turning left, The creative intuition is pretty low, but in John's case, he's turning away a three to $4 million year career to start with ground zero.
And so he does. And so you would also think that John's intuition would say, okay, here's the sex successful business, good cash cashflow, strong revenues, a good balance sheet take over this company. And, but his intuition says, no, not you, John. I'm going to give you. A tiny, almost bankrupt little restaurant.
That's where you're going to start. John, John walks into that tiny bankrupt little restaurant that happened to be east side Mario's location. Number one. And over the next 20 years, his intuition turned that into a $2 billion behemoth with over a thousand locations before he retired just before. Uh, all because of intuition.
And that's when John finally realized, oh my God, I've never realized what the power of intuition was, but I had to explain it through the four types, the signals and his experiences, which was really critical because you can look through my experiences, but it's not as relevant, but when you do it to your experiences, which is backwards looking, you get it.
And when you. Man. Oh man, every decision you make after that is going to be the right one. Um, and when it comes to relationships, these are the, the underpinnings of foundation for you when it comes to success. And when I looked at the research with intuition on relationships, you're you, your intuition starts to develop trust in as little as 33 millisecond.
That's how quick. And so when you and I came on, we saw within 33 milliseconds, you are trusting me. I was trusting you right away. And it's, it's deep rooted in the, in the brain and the amygdala, which is the fight or flight area. Uh, and it takes under 14 seconds for your intuition to say, okay, I'm going to exchange time, effort or money with Neil because now I trust him.
So you're able to trust someone in under 14 seconds. So in your personal. It's that quick and in business, even more so that, um, you have to develop that trusted relationship with your employees and customers. And when you do that in a genuine way, Using your intuition. Don't forget. Intuition's a two way street.
Their intuition is going to say, I trust this company. I trust this management. I'm going to want to work for them. So you get low, you get some really fiercely, loyal, uh, employees working for you. And then your customers are going to say, Hmm, I love what this company is about. I'm hearing some good things.
I love its purpose. And then you treat the customers well, and you deepen that customer. They come to you. And so now you've got employees and customers coming to you and where are they coming from your competitors? And if the research is correct, that your intuition develops that trust. And under 14 seconds, you start in under 14 seconds.
You strip away these resources from your competitors. And guess what they're going to do. They're done. They're finished in under 14 seconds. So that's how you leverage the power of intuition to create relationship. Uh, in your business to create a trusted brand and even in your, in your own personal life, look at the people that you can count on, that you really, that you truly know care about you.
I, I I'm sure you've met tens of thousands of people as I have. I can to, to yeah. Wow. Right. In my inner circle, so much like to unpack. So yeah, I heard, I explained the EEQ three before, what do you call this methodology of the. It's just, yeah, it's just the four, four intuitive types. And so, yeah. And so when you, when you look at what I do with intuitive branding, what I do within my intuitive branding services is I, as I, as I take that power of intuition, I use those four intuitive types along with the signals in areas like leadership, sales, marketing, and HR.
And I strengthened the intuition in of the, of the, uh, the resources in those areas, those teams there first. And when they understand their intuition, now they understand how the intuition of the customers and their employees work. And then they're, they're able to better able to manage them and be trusted.
And again, when you have that trusted relationship, which happens in under 14 seconds, because that's the time they're going to want to work for you. Your competitors has finished. They're completely finished. And I've got a couple of case studies that show that. Um, in in fact, I'll, I'll give you one very, very briefly.
Um, I was working with a healthcare company and they were struggling $400,000 a year and a new one of the co-CEOs and he said, snail, we really need some help. And at that time I was known as a turnaround CEO, a turnaround executive at the time, uh, I CA come in there. And so the first thing I do is I tell both co-CEOs you have to let me drive the.
Um, and the reason was that I quickly saw there was no trust between the two co-CEOs and anybody else in the business. You can tell by their body language, the way, the tone, some of the way that they talk to them. So I needed to disengage the two co-CEOs from them so that I can inject myself coming in.
The first thing I do with a company that has a cashflow. Increased salaries. And so it, and this was because they were being underpaid. So what I did is I gave them market value, plus an extra 5% to show that there's a bit of trust there. And then I said, okay, how do we fix this company and involve them in fixing it and whatever their ideas were, the strongest ones we implemented, but what happened over time is that.
Wow. Somebody finally listening to me, somebody trusts me for my decisions and they're actually implementing it. This snail guy is actually trusting me. And when we develop that solid relationship, what happened after the first year is we actually stabilize the company. And in year two, I was able to go on expansion.
And so I was able to expand. And what happened is all the other employees came in and back-filled the operational stuff because they cared. Um, and we were in the healthcare space. So we were operating, uh, you know, massage therapy, physiotherapy clinics, and a standalone one in Ontario. And I think across, probably across north America, they're probably making 250,000 to 400,000 in revenues.
Each one of our clinics was making well north of a million and. And we've had in certain cities when we came in within six months, that there are other physiotherapy or allied health services around started folding, and we started getting calls. Can you please take my assets? I can't survive with you guys.
And so that's how we eliminated the competition just by developing that trust within the company. And I had left and the next runway, I gave them a gift of $10 million for the next year. And so, so amazing. It is. And I mean, there's so many things I'm thinking as you're sharing, but also wanting to be fully present with the examples and understanding like processing my husband, who has all of this intuition towards investments.
Towards Bitcoin before Bitcoin was a conversation towards Tesla before Tesla was a conversation with every single person. And he didn't follow intuition because the guidance of other people who said no, no, no, no, because they didn't trust because there wasn't that element of like the omen, if you will.
And so I'm curious, um, because this conversation often lends itself to faith and business. How do you feel, because you mentioned it briefly, how do you feel faith and intuition parallel? I'm not sure what your face system is, but I would love to know when people talk about hearing from God or feeling like this is a God deposit, a God wink from.
It's not a coincidence. Right? What does that mean to you? Yeah, so for me, so whether you define it in terms of voices from God or, and I'm Hindu by the way, but, but however you want to define it. Like, if I look at John Rosschild and he says his voices from God, he's like, come on. What are you talking about?
You know, but there are those who are very faith based. And so if you think these, this it's it's voices from. Absolutely fine. The way that I look at it, because intuition hits the amygdala from a very scientific perspective. There's no capacity for language. So how each one of us defines it is very, very, very much, uh, how we should and what I find strongest when we have a faith based, uh, type of definition to it is a couple of things.
One is the intuitive signals are these voices from God and they're powerful. And I actually believe that there are, that there are voices from the gut. Hinduism, but they do give me messages and I follow that. So I have that element in me for my faith. That's, that's unique to me, you know, it's not something I would share with John.
And then the other thing is when you do go to places like church, or you start to pray, what you start doing in those kinds of things is something called an intuitive medium, where you have. Cut out the noise and you just sit there with your thoughts and that's when the intuitive thoughts start to flow in.
So when you go to church or something, church lake, or you're doing something at home, or you're taking the time to meditate or you're pray and you get, and you get these voices from God or whoever your faith is, or if you're agnostic, um, you know, you call it into the signals. To me, it doesn't really matter.
It's uh, it's how you define it. That's very important. My thing is to say, okay, If the voices of God tell you, no, don't go that direction. That's your intuitive signal saying, go going that direction. And if you're, if, if your voices of God tell you yes and often might interviewees actually talk about voices from God that, that, that have, that have driven them.
And they've been successful. They've gone from, I had bad one. Rachel Peterson go from, uh, you know, dead broken, addicted to, you know, make it being a seven figure entrepreneur. Now. Th her voice is from God told her and showed her that she was on a stage appealing to women with on social media. And she followed that, um, as she followed the voices from God and now she's, she's making seven figures now in social media marketing.
Uh, and there's similar ones like that as well. People who are homeless and voices from God had driven them out, people in jail. And tapped into God told them this is not the path for you. You have bigger and better things. And these are people who've been, you know, one was a New York drug addict making 5 million a year and he gets out because God told them to, and now he's making half a million, which is fine but much, but he's like training other people using workouts that they used to do in the jail.
And he's having people in New York in parks. I mean, when they work in parks, uh, you know, training them on the sort of jail. Diaper routines that people are paying a membership dues for. So, so that's the power would you, when you want to add faith into it? Absolutely. I mean, you define it the way you want.
It's not for me to define shove a definition down your throat or your husband's throat. It's how we individually experienced. That's much more important. I'm just saying listen to those voices because those voices are always right. So good. I'm curious, uh, of Sineal as a little boy. And did you feel like you were tapped into intuition at that point?
Was this an evolution of. Talk to us about your backstory. Yeah, absolutely. So I distinctly remember, I mean, we're all born with intuition and so the research has shown that, but I remember when I was five years old, there was these video games that I wanted to buy and I was telling my dad, Hey dad, you know, I'd love these video games.
There was something like, back then, it was like 79 99, which is a lot of money. And so my dad said, no, yeah, they're too. And I distinctly remember I was walking in the woods and this is, this memory is so burned in my head. I'm walking, staring down at my sneakers and this voice comes in. My head says, that says, Suneel go door to door to raise money.
And so it was a Saturday. It was here's my fi five-year-old cell phone. I was taking my two and a half year old brother into, and he was in diapers. Uh, and we went door to door and we raised $200, uh, with lots of milk and cookies and a hundred dollars went to my. And the other a hundred dollars went to my school for charity, because that was something that was, I felt really good about.
Um, and that was my first brush with intuition, but what's what happens is as we age. They all these other relationships start to affect us. And then we have people and societal norms and, uh, intentions of people who are selfish nature. They really don't care about you want, uh, they only care what they want for you.
And we start to listen to these people and we start to muffle our intuition because we start to live our values through their values. So their values define ours. Yeah. When you, we are living our lives through their values, we ignore our own and our intuition is screaming, saying, whoa, whoa, whoa, whoa, what are you doing?
And I, myself, I became the south Asian because I'm a south Asian male doctor, lawyer engineer. I became the engineer, even though I was meant to be an entrepreneur, everything I did growing up, it was entrepreneurial nature. Whether it's marketing and sales. If I look back, I can, I can coin those terms in the activities that I did, that where I was successful at.
I fell through with the, the same mantra that every east Indian boy should be going through. And I hated it. I, I, I was three years in engineering, but what was interesting is in the second year of my. Uh, my intuition pointed me to an opportunity to be a private investor with a Mexican restaurant chain.
And I jumped at that idea. And pretty soon a year later, I was making five times more in dividends doing that, then being an engineer. And so I quit engineering. I never spoke to my dad for a number of years. He stopped talking to me, but that led to a series. Entrepreneurial ventures that got me $20 million in revenues.
And that's when I started switching to consulting and then eventually coaching and then doing what I do now. Yeah. Wow. And I think, I think you're so right in the vast majority of people who are stuck in the societal pressures of this is what happy should look like, right? This is what joy should look like.
This is what wealth should look like. This is what my purpose is. And. Purpose at the very beginning. And I'd love to circle back to that in the understanding that like purpose is aligned with intuition in the sense that if you follow that, it's not gonna look like the societal norm. It's not going to look like what everybody else and as entrepreneurs, we're all a little Netty anyway.
So this conversation is totally normal. And everyone who we come into contact with is general. Well, why would you do that? Why would you stop that? Why would you risk your entire 401k? Why would you do all these things? Why do you not have health insurance for years on it? And what if something happens?
Right? There's all of these questions that generally speaking can put you into a place of stagnation of quite frankly, or fear. I think fears is one of the biggest words that it keeps us in a box rather than us being able to step into our purpose. Yeah, absolutely. Yeah. And so there's a couple of things I can address there.
So one of the things, again, with relationships, uh, when you start to do things that are entrepreneurial in nature, or follow your intuition and take these sort of up to seemingly obtuse decisions, which are right for you. So many are not going to understand. And that's the, that's the battle that you're going to have to deal with.
And this is where you need to be really comfortable being. This is your intuition guiding you. And I, I think we've handled that headwind so much, but to me, it's not a headwind. It's just, I say, okay, if you're not on board, you know, this is the speed of my train. This is the tracks that I'm on. Uh, if you're going to be a supporter, stay on the train.
If you're not get off of the next station, if you continue to bother me, I'm going to throw. Uh, the train myself. And when it comes to fear, you have to remember, again, that again, from a scientific perspective, when you're, it makes you use your intuition, it hits the amygdala, it's fight or flight. So you're going to be eaten by a saber tooth tiger, which is going to be a negative, intuitive signal, or you're not, which is a positive, intuitive signal.
But what you have to do is you have to have the courage to follow that signal, even in the face of fear, because when you take your life in any new direction, Um, fear's going to set in because we all want to be status quo. That's just how we're wired. And so I'll share with you a couple of case studies that really showcase this.
Uh, there's a fellow by the name of David Dame, who I interviewed and he has had cerebral palsy. All his life has been in a wheelchair and he's gone on holidays where he's been on a beach, but he just could, he's like sitting in the, in the, in the beach house, looking at the sand in the water, wondering how.
Feel of the sand and the, and the water is going to go through his toes. And one day his intuition goes, gets so strong. Say, you gotta do it like we're here. And he says, okay, I'm going to do it. And he gets his wife and his friends to wheel him right at the edge of the water, uh, water, sand barrier. They stand him up and he's, his toes are caressing that feeling.
And his biggest fear happens, which is he falls flat in the water on his face. And he said, Sydney only have two things at that, that I could do at that. Exactly. One is I could succumb to that fear and sit back in my wheelchair and forever regret living the dream of being on a beach this far in, or I could listen to my intuition, which is actually telling me, come on, David, you can take another step, come on, David.
You can take another step. You can do this. And so he gets. And he listens to his intuition, even though he's he's, he's got this fear running through his body and he takes that one step in the water. Then his intuition says, take another step. And he takes the second step and the third step. And then he says the water gets up to his chin level.
And then he turns around and he says, when you listen to your intuition and you battle that fear, you keep walking because when you turn around, you'll be, you have no idea. How far are you? And the second case study that I want to share with you is that if you make the decision to succumb to that fear, there's something called opportunity cost.
And I'll showcase this through another case study. There's a fellow by the name of VIN. , he's actually a very famous international magician and communicator. And back in 2016, he was speaking on 80 stages around the world, a hundred thousand people a year teaching about magic and communication and everything looked good on the outside.
Mercedes-Benz downtown LA apartment running, you know, with the hobnobs and running shoulders, rubbing shoulders with the right people and everything looked good on the outside, but inside he was an absolute wreck and his intuition said, you got to fix this now. And so he tells us why I need to fix this.
And he goes away to New Zealand and he starts putting up on the wall. No cell phone service just completely useless. What's up on the wall, these values that he should be living his life through. And he looks at these values and he says, wow, that's what my wife wants. That's what my kid wants. That's what my manager wants.
That's what everybody else wants. Where's VIN. Where am I? And so he takes down these values. He goes through the hard exercise of putting his values on. And so what he was telling me is that what you thought was cathartic, what he thought was going to be freeing was actually haunting because for the first time in his life, he made the decision to be him to live his life.
According to his rules, everything works out. He comes back saying I'm going to live my life based on what. And he falls back in the same old lifestyle and six months go by and his parents come up from Australia and his mum pulls him aside and says, there's a S there's a saying in Vietnamese, that when you hang around squid, you're going to get some ink on you.
And she basically said, you're hanging around a lot of squid. This is not my boy. And that was the intuitive moment. The wake up call moment that he needed to say, I'm. And so he sells his Mercedes-Benz and he gets the minivan, goes to the suburbs. He gets rid of all his so-called friends to live a new life.
And he even says, if I don't want to be a speaker anymore, I going to quit. If I don't love my wife anymore, I'm going to tell her I don't love her because I want to be true to myself. Now, luckily he's still with his wife, but then intuitive in, in, in this, this thing called opportunity cost. What I was explaining to him.
It's not just the six months that he lost ignoring his intuition. It's also the six months that he could have gained by trusting his intuition. And so he actually lost a full year of his life. And if he's in the business of helping a hundred thousand people better their lives as a result of what he does, how many people did he leave behind?
How many people did he just not help deal? Improve their lives really hard. And he said I've never, ever looked at it that way. Yeah. I always think in hindsight, right, retrospectively it is always 2020. Um, his story parallels a lot to mine in a lot of different ways.
We all have a story it's in pieces of ourselves that we keep hidden from the world and worry chasing perfectionism instead of progression, chasing materialism, instead of worth chasing. Figure instead of health chasing accolades and American dreams, instead of wealth chasing relationships, rather than intimacy chasing lies, instead of the truth, we stand naked and afraid, unknown and hovered in shame.
But I refuse to let Pandora's box, let us stay stifled and lay. To live a life of freedom, integrity, and love unshackled, beautiful worthy, and know from above
his promises are in the rainbow house, the storm or the stand secure, not alone together, women.
Um, and, and as you were speaking, I was wondering with your understanding of intuition, what is the connection to like trauma or depression or suicide? Have you looked into like the mental health realm of intuition? Yeah, absolutely. So when it comes to mental health, in terms of neck trauma, suicide addiction, any of these, what happens when we go through those is that your brain is so jarred.
Uh, and what it does is it traps those emotions way back in those. And the only way to get rid of that kind of things, that stuff to move on is to actually deal with the situation. And I use things. So I use hypnotherapy to take some of my clients through that trauma, especially with, with the entrepreneurs, because a lot of the business decisions that they made, the bad ones are based on trauma in their childhood.
They just have not put that together. We have a hypnotherapy session and we realized the effect of their parents or something that happened has on the way that they make their decisions or they way that they treat people in the business is because of that, that parallel. And so you can absolutely go through those experiences, but you have to release the emotional, uh, sort of a cork in there at once you emotionally deal with it through things like hypnotherapy or, or therapy or a psychologist, or however you want to deal with it.
Then it becomes you deal with it and then it, then you're able to move on and make better decisions. Um, and, and one of the people I interviewed Kiersten half clock was someone who I interviewed. So she was on shark tank. She actually got an investment from Robert Herjavec, which ended up falling through.
But what she didn't realize is that she was sexually abused by her uncle when she was younger and she was able to actually see dead. She was on Facebook and all these boys and girls who had passed has started coming up and that she was like freaked out. And so then she basically, they gave her, uh, the evidence, they took her back to that time.
And then she started remembering about being abused when she was five. And when she dealt with. Her life was able to go on and she was able to make better business decisions. Her Maude bum furniture got a license with one of the largest international companies. She's written a book she's been on TEDx stage.
And so when she released that trauma, it's almost Slingshot everything else that she did moving forward. Um, and so that's the effect that you have to deal with. Through people like myself or therapists or whoever that you need to who you trust to help you through that process. Yeah. That's a really beautiful and it parallels to my story.
So I'm like, yes, yes, yes. You got to go back and understand those rooted systems, because I feel like the addictions and the coping mechanisms and the. Opposite. I won't say negative or the, yeah. I mean, technically the wrong choice patterns, right. Ended up being so habitual and you don't even give yourself space to have that free thought or that intuition like tapping into it.
Um, it's almost like that rat wheel of this is what I'm going to do. I'm going to do it again and I'm going to do it again and I'm going to do it again. It's the, that's the definition of insanity, right? Hitting your head against the same wall and expecting something different in a non-understanding at my same trauma around sexual.
From my own story. And so it was like, I didn't even know. And people have asked me who don't really understand mental health or like therapy in that regard. Like, how is that possible? How could you not know? And it's just as such a suppression mechanism that we use. To survive. Um, almost goes back to that fight or flight experience of just I'm going to protect, protect, protect, and then to the point where I wasn't living out of authenticity, integrity, or intuition.
And so, um, it's very interesting and I feel like so powerful because I think as creatives, as entrepreneurs, as business leaders, whether or not that's an entrepreneurial realm or not even just team leaders, executives, all of that, we are guiding and connecting. So many other humans and it's a, it's a social responsibility to be connected to our intuition and think about.
Absolutely. And, and yeah, and everybody I've talked to, who's gone through those traumatic as I'm sorry, you had to go through that. But what's really interesting is that they recognize that intuition was always there, even though muffled, when I take them back every single a hundred percent of the time when I take them back to those, whatever they were facing.
They absolutely knew what the right decision was, is that it's just that they made that choice. They weren't strong enough to make the right choice. Um, and, and so again, they numb the pain and in some cases like yours or Kiersten, they just it's, they just completely forgot about it. Uh, but it was still buried there.
And it's deep in, in the, the it's in the neurons. Right. It's in, you just have to release it once you release it. Oh, and what's really interesting from an again from a neurological perspective is even though you go through that shock, it could be even a shock and awe your brain when it comes to the research on neuroplasticity.
When you have such a shock and odd discovery, um, your neurons actually get shocked enough that they're they're ready and open to say, give me better pathways, give me better pathways. And what happens is when we don't listen to our intuition, It comes back to the same pathways, which means that we get back into our old habits, but we have the opportunity to make a decision in that moment, which is exactly where, you know, if you're facing fear, perfect time to make a decision because your, your neurons are saying, give me some, a new pathway.
And then they create the new neural pathways that will get you habituated to really great decision-making. And the outcomes of that decision-making as it really parallels to the question that so many people ask and people really change. I hear that all the time can people actually change. And a lot of people will say no.
Um, but there's truth in evidence, just in the science of what you're understanding or understanding this moment that that's why people can have that shift. And you're like, whoa, like they don't even look the same. They're not even acting the same. There's a total different persona. Um, and it's that release.
And then that shift in, um, in their new thought pattern in an active. Absolutely. And, and I mean, my clients are, are ones that, that have wholesome changes, you know? So I've got people, I've actually talked to the people on my podcast. Who've been through hell and back. I've made changes based on intuition.
So you can absolutely change it. You just have to battle that fear. You have to trust the intuitive signals. And don't worry about what people say because that change has meant for you. And if it comes from voices of gods, it's saying, make that change. Make it, because this is the best thing for you. It has nothing to do with anybody else.
Yeah. And then if we can just come pound positive intuition and keep making those choices, when you look back, there's this whole freedom experience of this is really my life. Right. And, and hopefully you've had an opportunity to share that with your parents or your dad and, and your family, and they see a new component of why you did what you did.
Um, even though it was not within societal norm, and that's always the hope. Absolutely. Absolutely. And it's really, it's really about trusting yourself, which is so, so key and, uh, you know, and if you falter that's okay. Because like I say, failure is amazing. It's absolutely amazing. And you should, you should actually celebrate failure, which is actually the, my first book was all about, you know, it's called fail fast, succeed faster.
And it was about entrepreneurs who fail. But they learned how to succeed faster and what I didn't find out, which actually led me to the gut project or the intuition. My second book on intuition was that 80 to 90% of them had started to trust their intuition that got them to succeed, or when they ignored the intuition, that's why they failed.
And I never put two and two together. When I wrote my first book until I started speaking on stages and people asking me snail, give me the one thing to make me successful is not. And I that's when I said, well, I have a 400 page book here. Can't be one thing until I went back to the audio recordings and I just said, oh my God, I never picked up on this.
And that started my journey into intuition saying, okay, what is this thing that we ignore? And when I look at my situation of when I ignore my intuition, we talked about the engineering incident. Uh, there was also another time where I was a management consultant and I was supposed to go to Silicon valley.
But the contract terms started saying. My intuition was saying, don't go. And I ended up going and they never paid me. And so I, I spent every single penny to move down to Silicon valley. And I came back to Canada with 25 cents in my bank account at a time when I was about to be married. Um, but perhaps the most devastating of all was when I was in engineering.
I was doing personal coaching at the time. And one of my friends reached out to me to say, I need some help right away. Uh, there was somebody who was stopped. Hmm. And I allowed again, back to relationships. I allowed some people to tell me to go for beers and just asked her, even though my intuition saying, meet with her that afternoon, let's go for beers.
Do you mind if we meet a couple of days later, she being the good friend that she did said absolutely. Uh, and the very next day, that same stocker walked up to her to Bush shelter and put a bullet through her forehead and killed her instantly. And so when I reflect on. Those experiences. Now I'm saying, okay, I really need to figure out this thing called intuition because I never want other people to go through that.
And that started my, my, uh, my, uh, my journey and intuition, uh, and the book gut. And then intuitional gen now into the branding where I'm transforming businesses using this trust metric. I love that so much. And as I read through everything that you teach and was going through your social, which you guys have got to follow us to Neil, um, and all of your links are, are, are tagged everywhere.
Is the knowing that this is so powerful in the branding realm, in the marketing realm and the entrepreneurial setting. Um, one of our guests who's online with us right now. She asks what are the four types again? When you were explaining that story, it was knowing the situational intuition that was taking place, the experiential intuition that was taking place, the relational, and then the creative.
Right. And there could have been this whole number four could have had a whole new storyline to her life. Had we all been able herself included yourself, included to be able to tap into that space because you were doing, you were following your intuition. You could, but it takes that to that relational piece of her intuition as well.
That really is a huge piece. Yeah. And, and one of the things that, I mean, those watching and listening, uh, can do right now and what they do is they just get a piece of paper and they map out all four intuitive types, almost like four, I would do six columns or two pieces of paper, whatever you want. So you've got the four types of intuition and you've got positive and negative signals.
And you look at the good decisions you made and you, and you, you take each one of those boxes and said, what part of that decision had to do with my experience with the people involved, the environment and that what was the decision I made, if it was a bad decision, what did it feel like? And that's the signal you put in the negative column or negative, intuitive signal.
And if it's a. What did you feel like? And the thing with negative signals, you have to be careful about. We were talking about earlier with gut is with you, listen to your gut. You have to make sure that the signal that you feel it was at the first signal or the, or the fourth, right? Because your intuitive signals actually start very subtle in nature, which Oprah calls a whisper.
And as you continue to ignore them, they get louder and louder. Yeah, you can't really ignore them anymore. And I've had someone who was in a, in a bad relationship. She actually heard the words get out, but by that time she was financially devastated and she ended up booting this guy out, but she had to start from ground zero and another, a friend of mine who I interviewed, he was running a nine figure company.
It successful highest ratings, uh, on top of the world managing 200 people and he's, and he knew he needed to quit. For some reason, he ignored his intuition that was kind of rumbling. And then he was in the back of an Uber and he just says, he just hears the words. You're going to quit. That's it, it gets, comes out and it goes to his board and he says, I'm done.
Uh, I'm stepping away. Um, and again, he was at the height. There was nothing, there was no indication, uh, but timing couldn't have been better because six months later, the, uh, the crisis happened in his mortgage company. Wow. And I think, I think a lot of people probably experienced that during COVID or right before COVID I had so many experiences that happened the three months prior to COVID actually transpiring that shifted my business for such growth in a way that I couldn't have possibly can't plans.
Like people are like, how did you notice. I didn't. I just, like, I just felt in my spirit and I knew that there was the next right thing and then it happened to fall into place. Um, and so I think this is really interesting in how it compare well to so many conversations in healthcare and education, um, in parenting, I mean, parenting and parenting, that's a whole like brand right.
Um, excuse me. No, you're totally fine. I think it's amazing. And I'm, I'm really excited to do that practice because I think that that's an area that I could surely grow in. Um, and I would be curious as, as I age, if that's something that shifts, like if you get, because of the learning, if you're positive and negative intuition responses,
Yeah, you could add. I mean, there are, there are some signals that you can kind of add to it, but all depends when I guess when you, you know, if, if you're starting new signals, a lot of times you've kind of ignored them for so long, but there's always a unique set of signals that you're always born with.