• Tamra Andress

Influencer Story Telling in Media with Eric Mitchell

Eric Mitchell is from LifeFlip Media, and is a media agent and expert. He's got a thing for teaching others about how to story tell, how to cultivate your message, how to get in front and be in front of the producers, so that you can be on stage.

It excites me to potentially partner with Eric in this way, moving forward to get to the millions and the masses in a way that social media doesn't touch. And while I don't watch TV, and I talked all about why in this episode, there is a need for us to show up delivering light and love and energy and business.

That's what we do here in The F.I.T. in Faith Podcast, and I'm excited for you to connect with Eric Mitchell. I'm excited for you to get on your own TV show and see you live in action.

Ready to walk into 2022 with a new level of knowledge and inspiration? Come join me for one of my coaching opportunities!

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About Eric:

Eric Mitchell didn’t start his career being a national media personality or a media expert. But the drive that has propelled him since his days as a United States Marine has taken Eric to the helm of LifeFlip Media.

Eric is an international talent and media manager with a professional background as eclectic as the businesses and talents he represents. Eric is honored to represent some of the biggest influencers, athletes, business leaders and lifestyle brands in America.

Eric has always had a drive and passion for what media can do; build relationships through storytelling and connection. Eric is passionate about helping influencers and businesses manage their goals and find themselves in the spotlight. Knowing that every brand has its own direction and niche, Eric’s goal is to help his clients pinpoint theirs, discover their target market, maximize their budget and effectively tell their stories to the people who want to hear them.

Where to Find Eric:

Show Notes: Influencer Storytelling in Media

I know. So many of you are influencers, leaders, entrepreneurs, innovators, perhaps just people who are passionate with a message. I think you're all of the above, honestly. And when I meet you as a community, I am so honored. I'm so humbled. I'm so excited for the listeners that are gathered here in the Fitbit podcast over the last three seasons.

And it's unbelievable that we're about to enter into season four as a top 1% worldwide in a show that. Become second nature has become not a part of my planner, but a part of my being, honestly, like I can't wait till I get the opportunity to talk to incredible humans like I did today. Eric Mitchell is from life flip media.

He is immediate agent and experts. Has been over just this year in 220 something episodes live on TV this year. So he's got a thing for, to, to teach you about how to storytell, how to cultivate your message, how to get in front and be in front of the producers so that you too can be on this format of stage.

I was on TV a lot when I was little. And so it excites me. Opportunity to potentially partner with Eric in this way, moving forward to get to the millions and the masses in a way that social media doesn't touch. And while I don't watch TV, and I talked to you all about why in this episode, there is an avenue in a lane and a need for us showing up delivering light and love and energy and business.

And that's what we are. That's what we do here in the fit and faith podcast. So I'm excited for you to connect with Eric Mitchell. I'm excited for you to get on your own TV show. Like I want to see live in an action. So tag me when that happens with the incredible tools and tactics that he gives you in this show.

But additionally, if you're looking for further mentoring, if you're looking to share your message in a unique way, cultivating your message, maybe it's through podcasting, maybe it's through publishing and you want to write a book, our company fit and fake media. That's what we do. And so I would be honored to have a conversation with you, a call with you, whatever it is in order to bring that to life.

And then once we get it all finite and beautiful. Hi, that beautiful ribbon on it. We'll pass it to Eric and Eric, we'll put you on TV. Let's do it. This is what cleaned them. Collaboration looks like whole, come on, come on. Let's out. Let's do it. Let's shine. Let's blow. Let's get fit in face.

Welcome to the fit and faith podcast. It is an acronym representing founders, innovators, and trailblazers who are looking to live a life wholly fully, authentically, and truly fit a space for us to connect on the raw real stories of mind, body, and soul alignment of entrepreneurs. And kingdom leaders. I'm your host, Tamra and dress.

And this podcast, isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi. And so we do go there unscripted, no matter how far wide, deep or high there is. My desire is to see people rise from the inside, out, into their greatest calling, by sharing their truest stories, talents.

As a purpose activator and brand builder, I believe our successes and failures are derived from who and whose we are not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith.

Fresh on the mic this morning, Eric Mitchell. I'm so excited to be with you. You guys, he is a media expert and a new friend, and I am excited to just interview him here about his backstory and the incredible people that he's had, the opportunity of serving, uh, as being an agent or manager, I'm still dissecting what all that means.

And so I'm sure he's going to teach me today, Eric. Thanks for being. Okay, thanks for having me here. I was loving the intro cause I was noticing some amazing faces of people who I consider in my tribe. I saw my boy and Mr. Carter there. So I was, it was one of my soul to see the faces that I really adore on there.

So. Experience and, and I've loved podcasting, probably most in anything I've ever done in my career, uh, because of the quality time, because of the experience of connection and relationship. And we don't get enough of it. I wish I could do it more often. This past probably quarter, we went from one to two a week to five a week.

And I thought it was going to be hard and I get so jazzed by it every single time. Cause you all bring me energy. Uh, but the one thing that I always say through podcasting is I show up with a desired heart for conviction. Which is weird, but also something. Cause I just want to be better at being a human and being a follower of the Lord and being a better entrepreneur and being a better friend and mother and wife and all of these things.

And every single time without question I'm convicted. And so I can't wait to see what you teach me today. A lot of pressure there. Wow. I'm ready. I'm ready. I'm ready to teach them. I love this because it's not a short format, which I'm used to about five to seven minutes and then by Eric. So this is today, today, the fame, the spotlight's on you.

So, so let's see here, Eric, how, how did you get into what you're doing now? Um, take us back as early as you'd like. Um, because I think that it's such an intriguing space for a lot of people and especially influencers and entrepreneurs, which are a huge part of my audience. They want to be in the limelight.

And I know that there are pros and cons to all of that. And so take us through your journey to exploration. That's a tough, I was thinking of a long, long time ago in a galaxy far, far away, but I don't want to start when I was young because that's not exciting to anybody. I got out of the Marine Corps after serving.

Just a brief tour with the Corps I got out and got into tech and truth behold, I wasn't a very good salesperson, but apparently I have the gift of gab, which I guess is good. If you're a sales person, I was really good at the talking part really bad at. Getting people to buy at the time. Uh, so they said, Hey, why don't you come over to our public relations team?

Uh, at this up and coming startup, I've been acquired three times in my career, but this was my first ever opportunity. They were like, go try it out. Mind you like my degrees in criminal justice. Yeah, we'll go try this public relations things out at the time. It was, let's go try it out with social media.

And there was this new thing called Facebook and Twitter was up and I jumped into it and started doing media context. Now this was on the tech side of the house, so I really jumped into. You know, tech crunch and all these, I forgot there was so many different publications at the time and younger TV networks.

This is when streaming cable was something of the future, but CNN, all the networks we have today still existed. This is like reaching out to them. And I had like a Rolodex and I just started making phone calls and I started getting our executives on TV. And then I just started a craft and doing it. It became something where I was like, okay, you got to do this.

I spent hours at home watching CNN, Fox MSNBC, all of those networks to help teach, like basically on the job training. My executives who were big wigs at this multi-billion dollar company, how to do their job. And they're like listening to me and they're like, well, we're not going to argue with you because you were in the Marine Corps.

I'm like, you probably should argue with me. Cause you literally know. I knew I learned this last night. You should probably know that what I'm telling you right now, I'm repeating from seeing, but I started doing that and I really fell in love with it. And I think one of the things that I could say, I love about media doing what I do with me.

Is the fact that it changes every day. And I think it's important for people to understand my mind goes everywhere probably will go a hundred different places while we're talking right now. But it's fun because every day is a new story. The news changes, especially dealing in breaking news and national international.

It's fun because it's ever changing. It's never the same. I wake up in the morning and it's like, what happened? Why I slept for those eight hours? And that's right. I do get about six to eight hours of sleep sound sleep because my brain needs to shut off so I can wake up and do that in, I mean, there's a lot of my day.

Is consumed with media and there's other time that I take time for prayer. I take time. So there's a lot of different things that I do in my day when it comes to media. But my start started with this opportunity. This, it was like, here you go run with it. And just like everything else. I didn't have doubt.

I've never doubted myself to accomplish something in anything. I would have never made it in the Marine Corps. From those moments. I put my feet on the yellow footprints in San Diego, California at MCRD San Diego. If I would have doubted myself at all, Since that time they handed me the keys, they handed me the ball and I ran and it's been a journey ever since.

I think a lot of people can say that they've ever not doubted themselves. Do you feel like you've met other people who feel, uh, other Marines? I mean, it's something that we believe. I mean, I know from going in the Marine Corps, but I mean, my grandfather, he's a world war II hero to me. I don't know if he's where we're here to hurt anyone else, but he was, to me, always taught me to have confidence in myself that I'd never dealt myself.

That between why self-belief and belief that God's not going to let me fail. That's just something that he's like, look, that's what people believe. That's how he made it up. The shores of D-Day right up. You know, this is how people made it through the worst of the worst. And I look at our greatest generation being, you know, the older generation that survived world war II, one of the worst things ever, those folks had to believe in something to make it an inch on a beat.

I'm just trying to survive in life, so, okay. And then I learned in the military, uh, at least the motto is, well, did you die? Nope. You're still breathing. Let's go. You got a fresh 24 and you go and you may knock me down, but you will not knock me out. You can knock me to my knee, but I'll stand right back up because I know I have people who believe.

So good. It was interesting that you brought that up because yesterday I was interviewing Dr. Tiffany to Jerry and she was actually mentioning from a physiological and a psychological perspective that if you have faith, there's actually almost like an added vortex around your brain. And that doubt that you're speaking of doesn't have the same ability of penetration because of that protective.

Which is wild to even think of that being a thing, but it is. Um, so I love that. And I think if we are better at cultivating it, then, uh, more people would do what they're made to do, uh, with the faith and the belief system that if God calls you to it, he's going to bring you. I agree with you. Cause I think one of the things, and I'm not a doctor by any means, but what I fancy, she sounds like she has an education on this and I'm just going to give you Eric isms are not medical advice at all.

Please. If you're listening, this is not medical advice. No, but what I believe is people, I think people mistake failure or a misstep as like, oh, I can't do. No, I'm not saying that I'm perfect. I'm not saying I haven't failed a hundred times. Trust me. My wife will tell you in a heartbeat all the times that I failed.

There's fewer times that I've been successful, the failed, but I don't look as that as something bad. There's a reason why God tests all of us. Right. We have to know we're being tested, just like Jesus was right. So here we are doing the same thing. My belief is, yeah, failure is part of the plan. And by failing, I only get stronger and I help those.

And by failing now, I'm in a position where I can help people reach, you know, send the elevator back down to bring them up with us. So we all rise together and that's important to me. And I know all my failures led to the journey down the road. It's not something quick and fast. I know we all love that, right?

We want, we want it solved like that. But unfortunately our lives, aren't an hour long, like a TV sitcom. We don't solve everything. It's you, you can binge watch our life for as long as you. But unfortunately, sometimes you got to get to like season 30 before it gets really good. And you have to, I hope you still have an audience that sees a 30, but you know what I mean?

It's going to take some time. It's not going to be season one. You've got. That's good. It's good. And some of the longest standing shows in that same example are the best for reason for purpose, because you truly get to know the identity of that character and you feel connected and enmeshed. And I think for me, it was similar on a personal journey.

Even as I was emerging and I was growing, I was learning myself more. Like, I, I know myself more today than I did yesterday than I did 10 years ago. I was like walking around like everyone else rather than walking around like me. And so I think from a media perspective, and to turn it back into that conversation, you can't put someone on screen unless they know who they are.

And if you do, it's very apparent when that person is on screen to be somebody else. You can't hide being authentic. You can't hide being an expert. Uh, you can, you can mess up along the way. Trust me. I've had my fair share of turning a name, flipping a name front and backwards, or just completely messing up on someone's last name, but still being an expert.

That's not. But you can tell there's a difference. Somebody owns it when you sit in the hot seat. And I almost said like, when you said right here, cause I do studios for my hair. This is what I do TV hits. But for anybody sitting in front of a camera going on, whether it be a podcast, radio or TV, this is a form of media.

You're sharing your message. People are going to either believe you or not believe you there's no give or take. It depends on audience. Right. I mean, on the greatest size, you could be on a international network that reaches 78 million people in America alone. That's a lot of pressure. Trust me, you're sweating, but you're an expert.

And when they're calling you an expert and you're just doing everything, there's a lot of pressure, but it all comes down to knowing what you're talking about. And so when we put people on TV, when we start that initial. That's what I'm looking for. How do they present themselves on this call to myself and my team that we know that we could put them on because they could have a great message.

But if you don't have the confidence that you believe in what you're talking about, or if you sound like you're just repeating what somebody else said, there's a clear different line and that's fine. You can go and love whoever you like as an influencer, but you have to have your own story because guess what?

That person you're probably quoting probably goes on TV a ridiculous amount of times. Okay. Producers can see through that. So that's what I tried to do is develop a story from moment one. What makes you stand out? Because like, I've always told people, there's a difference between storytelling and story yelling, and I'm trying to be the expert storyteller, not screaming from the.

I love that. I haven't heard that before. Really cool. I think when I'm thinking through that authenticity piece, and then also paralleling it to the original part of this conversation where you were saying, I wake up really, really early and I am dissecting what's happening in the media at that point, so that you have concepts and content and you can show up really well in your position and role that day, when I was first looking at adding an agent or having somebody who helped from a management perspective in this realm, They wanted to put me into conversations that were already happening.

So then I could flip the angle into sharing what I really wanted to share. Um, and the conversation was around the great resignation, uh, which happened a little bit earlier this year, people were talking all about everybody quitting their jobs because of COVID and all of these pieces. And I felt like I could speak to it cause I helped start up business owners.

A lot of which have shifted from a traditional corporate job, a nine to five into starting their own. And the more and more I thought about it. I'm like, this is so interesting because again, that conversation is going to change on the daily and you have to be able to ebb and flow. And for me personally, I literally don't watch the news zero.

Okay. And so talk to me through like, from somebody on the way far outside, my news is social media and my husband who will be like, Katie, you should probably know that bomb went off and I'm like, oh my gosh, that's terrible. But I, I couldn't handle the consistent. Um, negativity. And I also have so many inputs learning every single day that it was another input and discernment is also something I'm constantly working through.

So I'm like, you won't believe what the news said and my husband, like, that's not real. I'm like, dang it. I believed it. So talk me through a couple of those pieces, whatever prompted in your spirit. Cause I know there was a couple of conversations in there. Ooh. I love, I love that question because it's one that I'm asked quite often by.

That, uh, get to know me or sit down with me and break bread. That's a question I get all the time. How do we deal with the bad side of TV, the bad side of media, where a lot of people don't watch TV, which is crazy to me where people are like, I don't watch the news. And I'm like, I read eight newspapers every morning.

Like I just do that. I read the good, the bad and the ugly. And I can tell you there's a lot of times that prayer gets me through a lot, but you dissect for each client for each person. You mind you I'll tell you this more people don't watch the news. Then watch the news, including people who go on the news, don't watch a lot of it, which is crazy, but we craft their story.

Because it's my job, our job, maybe this is just life flip. I don't know. I can't speak for every agency. There's some amazing agents out there. So I'm not putting any buddy down when I'm talking here, but what we do, what. This company in doing is finding and crafting every day. If it pertains to them, we'll go craft their message, approve it with them going here.

Can you talk about this and brief them? I'll do a quick 10 minute brief with any one of my clients to bring them up to speed. And then they'll add their flavor on top of it. And they feel comfortable if they're not comfortable with it, we're not going to do it. And I'll move on to somebody else. And our, and it's not like, oh, we're moving on from you.

You won't do it. No, it's more like if you're not comfortable with it, I'm not going to put you in. The number one risk reputation with a network to trust me, there's nothing worse than a horrible TV exposure for you not to send me a happy phone call and, uh, yeah. Uh, I don't like bad phone calls and I don't like getting yelled at, it's not a thrill in my life, so that's what we do.

And a lot of it is trying to go through the good and the bad. We don't cover a lot of negativity, uh, at life lip. That's not where we, so we don't cover politics. We have a couple of politicians. I handle those personally. My team does. We handle more of the vanilla and happy stuff, you know, crypto and entertainment and sports and fun stuff and business side of the house.

Not the ugly political stuff. Now there's a caveat to that. I am a veteran and we do put vets on when there are things. The last thing we covered that was major was what happened in Afghanistan and August. And that was probably the hardest time that I've had in this business. I would, I used to tell everybody it was COVID, but those 14 days were probably the hardest I've ever had in this business because it was personal to me.

COVID wasn't personal. Because it just wasn't. I already work remote. I, my team is already remote, so COVID to me, I mean, unfortunately like recessions COVID is great for the media. Just like recessions are good for bars. People will still go drink. Guess what? TV still needs to be covered. Business owners still need to go on and talk about how they're going to recover from COVID or how they're struggling with COVID.

Afghanistan was personal to me. It was very hard. To hear what I was hearing, getting golfed in it. I wasn't sleeping. I was up on Afghanistan hours talking to my contacts on the ground, talking to people who were leaving the states and sneaking over there to go get people out and hearing the heartbreaking stories that nobody was hearing about on TV and having to close my eyes at night and know what I think.

And my wife having to go through that with me, because I would start crying because it was just, it was, it was horrible. And then losing, and I'm getting goosebumps talking about this, then losing those 13 brave American, you know, warriors, uh, to that terrorist attack that really kind of sent everybody over the edge, especially in the military, especially in the veteran community that really got a lot of us hit us.

Right. Because those are our brothers, those are our sisters. And it's hard to see that because that's not what we ever want to see. So it was really difficult and that's what we don't go in those dark places. We try to avoid the dark because it's not a happy place. So I try to turn the news into something positive and drive our clients that way.

Hopefully I didn't ramble too long ago. No, it's incredible. And I love the personal connection to that. I think that that makes what you do that much more. Purposeful, um, and, and create your why on a consistent basis. I'm curious from a back backstory. So we talked about the Marines. We talked about you having that gift of gab.

Did that, was that something you cultivated when you were little, was your mom like, please stop talking Eric? Like how did you even know to utilize or lean on that? If you get in trouble and reprimanded tearing your training in the Marines? Here we go. Here we go, mom. I know. Because my mom watches everything.

My mom is my most loyal TV viewer, so she watches all my podcasts and she grades it. So mom's going to listen and she'll nod her head right here and she'll go agree. I've always been talkative since I was tiny. I just don't know how to show. I love talking. I love talking to people. I love people for the most part.

I love happy people. I love talking. I always have, I mean, I went to private school when I was a kid. I went to Catholic school, we had nuns and they whacked us with rulers and all that stuff. And I was the talkative kid. I remember every time I got to the principal's office quite often, because I was talking when.

It's supposed to be. And I remember them sitting down with my parents who were divorced at the time they were divorced at the time. They're not remarried, they're still divorced. I get it. They're still divorced. But I remember sitting there and kind of my biological father was very stern. Right. He was like, you shouldn't be talking, you know?

And my mom's like, well, we're just talking to people. This is my mom's always been like my hero until I met my wife. That was my, my mom was like, there we go. Let's he can do what he wants. My grandfather called BAS. Like I was that guy. Right. I was that kid who was like, he just talks a lot. It's okay to talk.

I would get in there and my grandmother she'd be. Pick me up from school and she'd hand me a drink and like a donut. Yeah. That was great. That healthy diet choices we were making when I was a kid, they're like, here's some delays to two glazed donuts, not one to feed him sugar. So this gremlin we'll talk just a little bit more, but it's helped me in the long run talking about.

Uh, I mean, even in the Marine Corps, I talked a lot, but that was good. Cause I was communicator and I was able to get to people and help. And I think that's my calling. That's one of the things that I really enjoy doing is the fact that I'm able to communicate with people and not be afraid to speak my mind, to do it in a way that relates to many, instead of a chosen few, I don't speak like a Harvard grad because I'm not, and I don't want to be, I don't want to speak eloquently.

That's not my style. That's not. I want to relate to as many people as possible. So since I've been very young, I've always done that. And it's a bad habit. Sometimes it can be deemed as disrespectful because if you put me in the south, I'll get some twine. For no reason at all. Probably when I go to New York, well, that's where all my bloodlines are from.

So that actually comes out. But I spent most of my life in California, so I sound like a California 90% of the time and in Northern California, because I used the word hella all the time. People were like, oh, you're from totally from Northern California. So for me, it's fun. And I've always wanted to be a standup comic.

So talking with something that I did true story, true story. Anybody out there probably doesn't know this about me when I was in seventh grade. I got up on stage for a half hour. We had a fall festival, like in October, this was the thing that private school I went to. I got up on stage. I did stand up and the problem was, is, I didn't know what kind of standup I was going to do.

And I didn't know what I was supposed to do. So when instead I quoted Dennis Miller and, uh, George. Which, by the way at a private school, you're probably not supposed to do either one of their humor. And I was like, towing the line with jokes, keeping it just clean enough. And they're like, I'm going to stay up there for another one looking at me.

And I just remember looking at the crowd, they laughed, but you could just see people who were part of the school, like looking at me like, and I was an alter boy, by the way. So that made it even better. They're like he's up there telling bad jokes and I'm like, that's my parents find parenting there. They let me watch this stuff.

So I learned it. Larry is, and it's not surprising because. What is most relatable. And I think as I've gotten to know you a bit more and even conversations I hear of you through other people, I think that that, um, persona, which is who you are, who you've cultivated to be, is the attraction quality of all of life.

Uh, I think it's what makes you successful. I think, um, it's what makes your marriage successful? Probably in many ways to be able to have that gift of gab and lightheartedness. Um, because I know she is also very vibrant in that way. I'm curious because you guys work together, is that right? Absolutely. We do talk us through that because I know a lot of entrepreneurs who either their spouse cannot for the life of them comprehend the fact that they are an entrepreneur or what they do on a day-to-day basis.

And then there are the ones like me and my husband who are both entrepreneurs. And it's hard to talk about anything else because we love it so much. So we're where do you and Susie fall on the line? How do you guys relate in that and working with. Number one, my wife is beyond my best friend. Uh, never love somebody as much as I do actually.

I'll take that back. There's, there's three people that I love more than my wife and they're my children, but I didn't know that until I had them. And like I told my wife, I was like, I love you a lot. But then we had kids and I loved them a little bit more. So I know I told you when we got married, I take a bullet for you.

But there's like three people in front of you. Oh, just saying that's biblical Eric. You're supposed to do that. I don't think it is, but it's called humor. So I'm always snarky and funny. I can't help it. It's my bad joke. Like, oh, he said that I'm like, Hey, I don't, I come with a parental advisory sticker. No, my wife, uh, she's incredible.

Uh, we we've been married probably about 18 years. It feels like just yesterday. Uh, we've had our good in our bad, but when we built this business, there's no one I've always had trust issues when it comes to having a business. Uh, I've tried to launch other businesses and have friends and cohorts and fellow veterans, and somehow some way it just, it gets ugly.

And I was like, oh crap, I'm going to do this with my wife. How's this going to turn out? And instead it turned out great because her strengths are my weaknesses. Right. You can't really work on a business and move forward. If you're always trying to like, go, how do I fix this and move forward if you're going to spend time, because you have to fix it to go do that means you stop growing, which means you stop getting revenue and entrepreneurs are out there going, I totally get that because you need revenue to keep moving.

So we decided, well, why don't we work on, who's got what strengths and what, and do that. So we literally divided the business down the line. She is the CEO of. Of the company, because she runs the admin side of the house. She runs everything, our accounting team, anything that goes on behind the scenes.

She's the one back there. She's the wizard of Oz, pulling the leavers and doing all the fun things and making the lollipop, kids dance. I'm the one in the front with the media. Obviously I talk, well, she talks a lot. If anybody's ever met my wife there, like Lucy, she talks a lot. She does almost as much. And we're snarky together.

Our personalities go together. We have a lot of fun talking about the business while she has other businesses that she's cultivating at the same time, she's able to do what she does as a specialty would life lip, which lets me go off and do what I do best. And I don't have to turn around and go, what are you doing back there instead, it's getting done and I don't have to worry about it.

There's an, I've never had so much trust. And working with somebody because I know she's going to get it done. Our common goal is the same thing. They sit at the table with us every night and have dinner with the two of us. Those are our children. Our family comes first to be able to have the lifestyle that we have comes from hard work.

And if I'm not moving the ball forward and she's not helping get everything behind and cleaning up the disaster that I leave, I leave a mess behind because that's part of doing this job is moving forward. I don't have time. Oh, you need to go chase that contract. You'll go do that. You keep moving. That's what's made it easier and that's how we put a process together.

And at the beginning it was messy just to try to tie it all together. Now, seven years down the line, as of next month, being able to plug this all in it's a streamlined machine that I'd catch it. She does the backend stuff and it keeps the ball rolling and we don't run into any speed bumps. And again, there's nobody I'd rather be in business with.

That's so awesome. And you get to travel together. You get to create relationships and other things with the, um, and I think there's a lot of fun to be had. And so it's something Gary and I are exploring more on what does it, what would it look like if we were to actually work together rather than to work on separate entities?

Um, so we know that that's something in our future, you touched on traveling together and that's one of my favorite things I love. It's like having a travel buddy. Yes, I can have fun with. And even if I come from like a weird meeting or having an experience, she's there to experience it with me because one of the things working in tech was we worked with all these great companies.

I worked for some of the biggest brands that are out there and worked with some really cool sports teams and not having her with me, calling with the excitement. And I get excited about a lot of things. Shocking. I know, but calling her up, isn't the same as being part of it. There's a difference of sharing the experience.

With me, whether it's good or bad. So we learned from it. Cause she'll tell everybody last time I blessed the stage before grow for God. Last month was a bad experience that you could say crash and burn was an understatement of how bad my keynote was. And then to get back up on stage and have a fun time with a great energetic audience and have a great time and great conversation.

To watch her be proud of that was everybody else could clap in high five, but making my wife happy and smile and say, I did a great job at the end of the day. That's what I was. That's the only person I cared about in the entire room. I love everybody there, but the lights, uh, likewise, I love that. And just this year was the first year that Gary was actually traveling and going to conferences with me and watching.

Of course, he hears me talk all the time, just like she does for you, but it's different when you're actually doing your craft versus just having a conversation. Um, so I really love that

phase media co is dedicated to activating mission driven leaders in the marketplace by way of publishing. And play because your story doesn't just matter to you. It matters to move others. We help you dissect and share your message through podcasting book writing and business development. These three areas are exactly how my team and I have opened doors to stages become the best-selling author.

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Go to www dot. In faith, Again, that's fit in faith, Book your call. If you're a founder, an innovator, a trailblazer, or a one of you, we can help you get there. Let's do it. So let's talk about one of your specialties in the crafting of the message and the storytelling aspect of the human experience and how then they bring it to life through media.

Um, give us some pointers in that regard, if someone was to, to try and do this on their own. Well, the first thing is to have a story and make it. I'm not saying you have to have it completely different than somebody else. There's a lot of people and every vertical space that we're at. I think the key is to see what makes your service unique to your area, where you live and where you live in the country.

What's making upwards there. Wow. That was weird. It happens from time to time. When you talk as much as I do, it might be a word you never know. You never know, but we're going to make it a word today. You heard it here first. It's copyright that one we're done. Uh, but you need to find your story, craft your story.

So it's. Because if you're going to go share this with the media, even podcasters and I, and I know a lot of podcasters and from the greats, like Joe Rogan and Lewis house, uh, down to, you know, I forget my friend, Ben, who has a small podcast with like 10 to the same listeners, but he's kept it for like five years, their pitches.

You have to give good stories brief when you're sending an email or a tweet or an Instagram DM, keep it sweet. And to the point what you. And make something out of it. Be creative, have something to go with it. A link. I always say, make a video. There's so many different ways to make free videos. These days that make you unique or a blog that you've written, tie your story, your brand, what you do, make it unique and make it brief because that's what people want to know.

What catches the eye. Why are you different than any one of your competitors? Because you don't need to worry about your competitors, your competitors probably don't worry about. I can tell you that I don't even know who my competitors are. I'm an aware of who they are, but they don't affect day-to-day running of my business or what I do.

And trust me when I'm on TV, I'm a sports and entertainment analyst. I am one in a million. You could put us all in a bucket and guarantee. You'll hit every one of us. There's a lot of us. It's like bobbing for apples. There's some pavilion of us, but how do I stand out is who I am. My, my trademark is my snark, even in the interview that I did.

Is I always make the anchor laugh. That's my goal is a little to get a chuckle and I've survived this with even you you've left several times. So I guess they'll continues on, but I do that on every interview. And I've done that since I started doing interviews on, uh, almost a thousand interviews in the last three years.

And every time I've made the game, I think almost every time, I would say like 95%, we'll go with that. Cause I didn't start this time first, like 10 interviews. And trust me, I think they were laughing at me, not with me because ultimately it was just because you weren't yourself. Exactly. But I think what you have to do is get this story down.

You have to know your story and your trademark, what, and find your voice that. That's the real talk out of everything for media, the secret is knowing your voice and how you do it. I wasn't comfortable in front of the camera like I am right now. This took time again, going back to what we started talking about time, right?

We all want everything to happen, but it doesn't. It takes time to be comfortable staring at a camera. I just had a good friend sitting in my studio last week on cyber Monday, doing an interview. And he was on national TV, like second time ever. And he's like, how do I sit? And I'm like, dude, you just say here and you look at the camera.

That's what I do. He's like, it's not like that, man. I've never done this. You're just calm, cool and collect. And I'm like, okay, what I want you to do is look at the camera. Like you're talking to me and just talk to it and tell your story, but be comfortable and own it. And I think to go back to what entrepreneurs, if you're trying to get into media and I can't stress it.

The story has to be yours. It's no one else's and producers will see right through that. And you want to relate to your audience. And if you're just starting in this, I know everybody wants to be on good morning, America today. Show that's cute. Don't swing for the fences. I'm telling you now you're going to be disappointed.

You're gonna hear the word. No, and you're not going to like it. Go for your local media and tell them your story. They're going to want to hear it and practice getting it done in front of a camera. And telling what the world, what you're talking about, go in livestream. Tell your story because that's how people will see your authenticity.

They'll know you own it. You'll find your voice because you can Bumble and stumble on local TV. That's fine. Trust me, we have all, all watch local TV and some of the people they interview you're like, but you're only doing that in front of a couple of thousand people elevate that to national. It's a little bit more difficult when there's 2.5 million people watching you and you're sitting under these lights.

And they're asking you to give your viewpoint on social justice or, I mean, I've talked about some tough topics in front of this camera, so that's, I think for entrepreneurs to be able to cover that, have your voice and stand your ground on things. There's nothing wrong with that and get out of your own head.

I think that is another, you didn't know if you asked me for multiple steps, but these are the things that I go through and I tell our clients when we're training and media training is to get out of your head, stop worrying. If you have a viewpoint that differs from your uncle goober, it does it matter at the end of the day.

Cause is that your, is, is uncle goober buying everything from you, buying your product, using your service? No at the end of the day and people do this and let's be real. Some people don't like certain networks and there'll be they'll I won't go on there, Eric. And I'll go, why? Oh, because so-and-so, didn't like, so-and-so who I voted for or who've was elected or all this.

And just, and I'm like, well, you're not going on talking about politics. You're going on to talk about small business. Why? Oh, they won't, they don't like that network. Did they pay your rent? Do they pay your bills? Do they pay your mortgage? Did they paint it? No, they just, I got a guarantee. Trust me. I have family members that are politically opposite of me and they share every one of my interviews.

They don't always agree with what I may say on TV, but. They're very proud of every time you do it. And I have yet to find somebody who's like, oh, I'm not sharing your stuff because you went on this network. Nobody's going to do that. They're going to be proud of you. So don't worry about that. Going on.

National TV is awesome. So don't worry about that. Going on. Regular TV is awesome. It's fun. Go on and have fun. It's your message. Trust me. It's going to build credibility for your brand. So I'm curious about that in, in the local realm, because I've done that quite a few times, not necessarily for my business now, but for a lot of other advocate, um, experiences that I was with is an angle.

And a specific storyline necessary. So you're saying like, tell your story. Well, I feel like we all have a thousand stories, right. And so how do you know when to pitch? What is, are you trying to relay it to the time of year, or like I had mentioned earlier, a conversation that's happening worldwide or locally.

Are you trying to get an in and then to be able to then share more about yourself? Or are you trying to just hear here? Who's who I am. Here's my particular. Well, you should always tell who you are and this goes, it will do what's let's do local. Cause this is going to work for everybody. So if this is where you grab your pins and pay attention all the rest, I was just rambling, but this is where we're going to make sense here.

What you want to do is be able to go on and I always tell folks, you grab your phone, you go to Twitter and you find your local TV stations, your NBC's, your ABCs, your CVS is you find them and you go there and they have a general desk and they have like a general assignment desk. And say, where can I send pitches to, and they'll tell you, and you're like, cool.

That way you tell your story, you know, you don't trust me this isn't, you know, you're not calling Adam Carolla show and you don't need to confess all your sins on this phone call. You just need to say, Hey, I'm trying to figure out where I send my pitches to. Once you have that, then you go in and you look and you start seeing who they are.

Every TV station in America follows their journalists and their executive producers almost. And I say this within 98% certainty, almost all anchors in journalists who are, what are, you know, they're, multi-drug, they're multitasking journalists. So these journalists are out there and they're able to cut their own video.

Some of them have to carry their own cameras. They have to do all this. Well, they'll have their email and they're like hot tips and topics. So you kind of start looking at those people and you collect those emails, you follow those people and you see what they're talking about now, see, this is, again, this is an overnight thing.

This is that time factor, where you go look and you get to know them again. This is, you got to look at this as it's probably a poor comparison, but this is how you make friends with someone, right? This is how you build that bond besides you just using them. Right. That's how it is when you're just like, I just want to be on TV to talk about.

Right. Would you put me on TV? If I was like, Hey, I just want to brag about myself. Give you no value. Not, not like retweet. Share one, invite you to podcast. No, I just want to use you selfishly to help myself and make money for myself. No, that's not how you do it. You have to build the relationship with these folks.

They put pants on the same way we do. I hope they better. It'd be weird if they didn't. Uh, but that's, they're human. You have to remember that. And you build relationships with them, just like you do your other friends in virtual world, on clubhouse and everywhere else that you Instagram, where you find friends, that's where they are, but they're local to you.

And you see what they're talking about. Obviously, if you don't go follow the weather guy, unless you have a weather related product, but you go follow the journalists who. Talking about small businesses in your hometown. Let's just go with small biz, follow them and go, Hey, this is how kind of tie in what you were talking about, right?

The mass, the mass resignations across the country. That's where you kind of do a tie in. So you do a couple while you're tying in and you feather in your business into them being all Cliffy with the hands that aren't lashing, you got hand signals. I got hands going on here for everybody. Who's not watching the hands are going, uh, but feathering it in so people can.

No feather and what you do and mention it lightly, but tie in more of how you solve, what problem you solve for the community, because that's what producers, what I know they're going to put you on. If you're interesting, does that mean I have a good story to how you help? How will you make their audience?

I want to pay attention to this. I want to stay eyeballs longer. Just like how podcasts are measured with how long you listen. Just like live streams are measured by how long you watch. TV's the same way. That's what ad revenue can they go for that? Nine 10 minute stretch, usually TV for an hour segment.

It goes 5, 9, 11, 11, 9, 6, or something crazy like weird numbers like that with commercials built in all those are sponsor driven, right? That's where money for the station comes in. If you can be interesting for your five minutes, you're going to be returning again and again, and then there's going to be that opportunity to go on a morning show or the noontime show and be interviewed to talk about what.

Hey, how do you, what do you do? And they feature you. So it's a little give and take, you build those relationships and guess what a lot of those local folks have ties to national, right? They have friends that have moved on and they're like, Hey, we have this amazing guest. You don't believe me. I can tell you at least six people I've personally put on national TV that came from recommendations from local anchors who had friends at national, who said, We know this person, can we get them and put them on happens all the time.

Even when I put out all calls to like, if I have a free, like one hit that I need to fill during COVID we did a lot where like, I need somebody from LA small business and I'd be like, Hey, who do you have? I go to local producers first. So I hit up producers in Los Angeles at KT LA in different outlets.

Who do you have? They give me a list of. So, and those people ended up on major networks. So that's why it matters. That's why you need to do the work because you'll look like a hero. And you'll own your hometown. Cause that's what your business grows. So go where your backyard, everybody will know your name.

Yeah. So tell me from like a business development perspective, because people are being pulled in every which way, right? To try this, do this, become Tik TOK, famous, be an influencer, have a platform. And I remember specifically hearing. For multiple years in a row, I was trying to pitch my book that is now a number one bestseller.

Thanks. But the platform and the agent or not the platform, the agent and the publishers, they wouldn't, um, move forward in relationship because I didn't have a big enough platform. Talk to me about. What does that look like from an influencer perspective? Or do we need a platform in order to get and serve local television?

That then goes national? Are they looking for that? Do they even care? Let's get a few things. I just, this is just, I just want to clear the air on. I know everybody wants to be verified. Right? I hear this. Every conversation. Give me a blue check. Exactly. Everybody wants a blue check. I can tell you a lifelong, media's put 1100 people on TV in 2021.

We're not verified. Uh, I've been on TV 200 in what are we at? 272 times and 2021. I'm not verified. Uh, verification means nothing. The producers don't look and they don't care. They seriously. If you are verified, they expect you to do a whole lot more than normal. They're like, oh, make sure you share this.

And all of a sudden you're committed to sharing more. If you have a lot of followers and you have that blue check mark, it means nothing likes and follows. If you're consistent in your messages on there, what they're looking for on your social platforms, where we're all at is what message are you sending off?

What's your vibe? Are you on there? I like, I don't know, being negative being, you know, that person, uh, I mean, what's your trademark. See, I stay within my lines of I'm snarky. I make the comments I make, but I then always add some motivation that fits my personality. So, and all the people I go on TV with, follow me and they know what they're getting with me and they think it's great.

Cause they know that's the real me. So be the real. On social and don't worry about, well, do I have enough? Don't go buy followers. Don't believe all that hype because there's a lot of people who go on TV every day. I know some people have less than 2000 followers that go on TV almost three times, four times.

And in fact, some of them we represent and it doesn't matter. It absolutely just have a social presence. Don't be a nobody be involved. Make sure you post once a day. I tell people once a day, I'm asking for once a day, fine. And even if you don't like every platform, I'm not saying be that person that needs to be on everything.

You don't have to be on Pinterest. If you don't like Facebook fund. Try to be on Instagram cause everybody's there. And I'm going to tell everybody now because I love it. And I've seen the growth and I've seen people really go start embracing Tik TOK, and you can share your interviews on there. People like them.

Yeah. Tik TOK is one of my favorites because people like that. And then you could share your reels. You could tell your story. It doesn't mean you have to dance or lip sync, but that's where you should be. And that's how you tell your story. So if you're an influence, Looking to influence through TV local, isn't going to care.

They're not going to be like Eric only has no, they're not going to do that. Do you have a good story? Do you stand out from a crowd? Are you authentic? Are you going to help their audience grow? You're going to get followers naturally by what you say on there. And you're going to get people to comment whether good or bad, no matter what you do.

Trust me. Tell you, I have more trolls than I know what to do with, but you know what? It also comes with followers too. So you naturally get those things and you don't worry about it. I mean, The way of the lamb. So hopefully that answered your question. No, I love it so much. And it inspires me because I think there's a, more of a need in my perspective.

And one of the reasons I stopped even being involved in media at all and watching is because of the negativity and everything about my platform and the things that I love is positive driven. Right. And so. Someone was to say, get on this network. And I didn't agree with it. I feel like it's just another opportunity of like, get on Tik TOK.

And I don't want to be there because I've seen this negative, you know, this viral, sexual pornographic, all this negative stuff. But if I can show up and be light, that's really where I want to stay and resonate with other people because they. Yep. Cause you never know. I mean, for all of these platforms, social, but I always lead back to TV.

Sure. You may not agree with what they say. I'm going to pick on them because they're my favorite network, Fox news. I get a lot of people. I won't go on Fox and I'm like, okay, you know that the number one network for the last 84 months, right. They're owning it and I'm like, they don't need you. You're fine.

Yeah. I'm like, but you might change somebody. You're not going to go on and talk about politics. If you're working with us, that's not what you're talking about. You're going to go on and you're going to talk about small business. You're going to talk about things that are important to you. You know, you're going to talk about your relationship with God.

You can talk about just about anything. You can be that light because at the end of the day, they're 3.5, 4.5 5.5 million viewers. How many of those people out there are going to hear what you're saying? And we'll become inspired and you will become the light in their dark. That's what I want people to do, because it can build a business.

I've watched various small businesses, and I said, this on stage, you were there. Or I told the story and everybody I'm now unplugging beloved cheesecakes and Silverton, Oregon go look them up. They're on Facebook. And on Instagram, we put them on national TV. They were days away from. Uh, now they're probably never going to shut down.

They have the best cheesecake on the planet and it's served all over the place and you can go on there and they have a huge, it's a whole difference where you see Ruppert until April and then they went on TV and it's a whole different world. And it was, she inspired a bunch of people to see that there's other small businesses out there that were struggling.

And she was able to tell her story and relate to so many people. So your story. It may not, and it's not for everybody, but you're going to inspire and motivate and drive those people who were waiting to hear your voice. And you don't even know that, but if you don't have the confidence to sit there and worry about what uncle, uncle goober is going to look at me at Christmas dinner and be like, I can't believe you went on.

No, they're not. Nobody's going to sit there and be like, yeah, they're not judging you because you're not up there going, I don't agree with this or that. No, you're like, this is my story. You talk about your book, talking about how you help. Because other people going through the same struggles, are we kidding ourselves?

24 months into this journey? We've all been on called COVID. Come on. This is horrible, but we all want to be inspired. People want, like, we don't want murder and death than all the horribleness that we see every day. I have to look at it every day. And I look for the happy stories and that's why I'm funny and snarky and say the things I do because to me, it's entertaining.

I mean, this is why I do it when I'm on TV and I'm interviewed, go watch any of my interviews and you will always find some little snarky little comment I sneak in there. I love that so much, Eric, it's been so fun having you on, and I hope that people not only connect with you and your wife and lifeless media, but they also follow you on social and they get their local TV stations engaged in their story.

Um, and that doesn't require you. But when you get to the big stage, the big leagues, or even the small leagues, if you guys need support in that, Eric is your go-to in that regard. Don't come to him with politics though. Several times. I love it, Eric, you're a gift. I appreciate you so much. I can't wait to see what trans folds in the next couple of years, as you guys just continue to step into your calling and your gifting and doing so by bringing light and joy to the media or world.

Appreciate you. Thank you so much.

Hey, y'all it's me again. Before you go, let's solidify the flame that was ignited within you today by sharing the spark with your own community, whether it's mentally, physically, emotionally, relationally, or spiritually, I would love for you to take the step right now by declaring your takeaway, snap, a pic of the episode and share it on your stories.

And you can tag me and the guest and we will surely feature you on our instance. Hey, you might even unlock a new accountability buddy in me or them. We're totally in this together. And we appreciate the extra step taken. I would be so grateful if you even took the extra step, come on and give you that extra size and leave a review on iTunes.

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And I can't wait to read what you have to say. Thanks again for being a loyal listener. And I hope to meet you in person soon at one of the events. Speaking out or hosting. And I say we, because the fit and bake team could not do this without you until next time blessings over your joy, health, wealth, and wholeness.

This is the fit faith way. .

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