• Tamra Andress

How Podcasting Changed My Business

The business of podcasting has never been bigger and many businesses, both small and large, are finding that it is adding a new piece to their business plan. Podcasting in business offers a more relational look at you and your business, as well as allow you to share why they need to purchase your service or goods. The benefits of podcasting for business are huge.

From increased engagement to giving clients/customers more value and an inside look of your business, if you love to talk and share about yourself and what you do, a podcasting business model may be perfect for you.

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Show Notes: How Podcasting Changed My Business

Welcome to the fit and faith podcast. It is an acronym representing founders, innovators, and trailblazers who are looking to live a life wholly fully, authentically, and truly fit a space for us to connect on the raw real stories of mind, body, and soul alignment of entrepreneurs in kingdom leaders. I'm your host, Tamra and dress.

And this podcast, isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi. And so we do go there unscripted, no matter how far wide, deep or high there is. My desire is to see people rise from the inside, out, into their greatest calling, by sharing their truest stories.

And tips as a purpose activator and brand builder. I believe our successes and failures are derived from who and whose we are not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith.

Alright, podcasting has completely changed my business. Actually, it was a foundational piece to my business three years ago. And that correlated to my membership has just allowed my life, my energy, my connections, my partnerships, my trajectory to completely change, but also emerge and evolve into something I couldn't have possibly.

And so today I am going to teach you the 10 ways that podcasting also known in our neck of the woods as VOD casting, because we do it in video format has completely changed my business and it can change yours too. Are you ready? Number one, it became about the people. So instead of focusing on people in the client to client or customer or community base, it became about the person I was actually just sitting with right there in front of my face, the first year that we did the video podcasting everywhere.

In house. So they had to come to my office. I had a couple of people come from out of state, but most otherwise everyone was right here, local. And I think that that is a component of number one that is, is missed often is that local community base and growing that buy right here in Virginia Beach, Virginia.

That now has gone global. So about the people. I love that part, never too. In addition to the people, it really filled my love bucket. If you know anything about Gary, Chapman's five, love languages. One of them is quality time, and that is the way that I love to be loved and love to spend love with other people love and time.

And so that quality time is totally filled, consumed an hour, an hour and 20 minutes. And when I was doing it in person, obviously there was the before chancer and the. Experience and now even having it virtually, we do the same thing. And so praying together and just being present in the same room, you can feel each other's energy.

And now virtually the component of that is just beautiful because it's expanded our reach and continued to leave me in a place. Better than how that person has found me. Number three, pursuit, a relationships and partnerships again, over clients or customer acquisition and business. We know you have to have clients and customers.

You have to have money coming in in order for there to be a flourishing point, but for a year and a half, that was not my. I was building based on a place of not needing greed, um, to be the forefront, because that had been something that was a part of my testimony and my past. And so instead of focusing on the dollar signs, I just wanted to focus on the heart.

I wanted to focus on the mission. I wanted to focus on the purpose. And so that's what I did. And I really, really encourage you to do the same. If you can do a podcast or a vodcast on the side of. Current hustle, your current hard work, your current nine to five, this is the way that's going to set the foundation for you to really thrive when you become a full on entrepreneur, which, you know, I'm a proponent of, but even if not, if you have a hobby of fashion, podcasting is an amazing way to grow that and to get exposure in it, um, and potentially become known speaking and, and serving in that unique.

Number four consistently learning and evaluating the current state of affairs of my life. So I was always evaluating and learning from the past, right. Which we always do. And then being able to talk about it from a place of wisdom, but we're currently going through things right. All the time, or we're currently being fed new information.

And so this timeframe an hour with someone gave me time to dissect not only their passion points, but their understandings and stream of conscious when it came to large. Movers shakers, dreamers entrepreneurs, they're messy comeback stories. That's what the fit and faith podcast is all about. And so it's been really amazing to just kind of like weave through their own cobwebs, go into backstories, but also vision casts with people.

And so I really had loved that piece of just consistently learning consistently growing my mind, um, and being able to propel that and activate it in my life. I've say a lot of times on my podcast that I live in a place of conviction to be able to have that time with someone and to be listening enough, which is a number, another number on here.

I'll tell you soon listening enough to feel a sense of the holy spirit in that timeframe to say, yeah, this is an area you could get better at. Yeah. This is an area I'd like to see you thrive into. Yeah. This is an area. Want to see you let go or step into. And so, um, again, such valuable quality time, number five global expansion.

Okay. If you, I went from local and then to global, right? As a local to national, to global, there is a stream. There is a process by which that happened. However, it's amazing to see via the maps from pod bean, which is the host that we use for our PI. You can see where people are listening to you. I mean, you've got people all over the world, which is such a gift.

It's so amazing to see when someone's listening in Indonesia or somebody who's listening in UK or somebody is listening in Canada, which is where a big part of listenership is for me. Um, now, even in Mexico, because my family is there and they tell people about it. And so it's just an amazing. Way to connect, not just here, but on a global scale.

Um, it also has turned clients into a global experience, uh, 18 months into my podcasting career. Uh, I had somebody call me. I'd never met before. I'd never, she was never in any of my systems. I didn't have her email. She wasn't on social media. I had no idea who she was and we scheduled a call and I like to do a little bit of backstory that like find by fact-finding before I talk with someone, but couldn't find it on the internet, which is very rare these days.

I didn't look on LinkedIn, which I probably should have done. Cause that's where she was from the corporate world. But anyway, she not only became a client. She became a very fast friend. She also traveled to Mexico to meet me for my retreat. To know that your investment into the community by consistency, which is a huge part of podcasting and not something I'm talking about on how it changed my business plan, but it was a goal that I set for myself.

It was a commitment to myself out the gate, and we were going to do this thing for one year, for one day, every week of the year. So I was going to show up 52 times and I did. And now. A hundred and something episodes into it because it's been consistent for the last two now going into half years and it's a gift.

So, um, consistency is a part of it, but not on this list. So number six, I've become a better public speaker. I become more confident in my listening skills as well, because speaking has never really been something I shied away from. I've had a mic in my hand or been on a stage since I was really little.

Um, and so, but it still helps you hear your language. It helps you prepare for. What is about to come out of your mouth on a more, uh, consistent and beautiful and eloquent way. It's just like reading. When you read your vocabulary expands, when you speak your ability expands, uh, but also that critical piece of listenership.

And so just truly tuning into people, uh, not just in that in-person experience, but virtually listening to their emotions based on their body language. Here, I am like talking and joyful, but that's not always the case. Our podcast also has tears or. Um, um, it's an uprise of a many different emotions. And so, um, it's been really cool to lean into that.

And then also knowing that from that it's landed me in many speaking opportunities, not only on other podcasts, but on stages. Um, and I am want to lead into that even more because live show is something that I'm really passionate about. Critical VOD casting. So if you are looking to vodcast, we actually have an amplify, your voice two-part series.

So either you can join in for the e-course, which is just at your own speed. You could probably get it done in a week and then actually activate. We also do in-person training. So we fly to you, come to you and do full team downloads. Whether it's a corporate strategy, we've done it for full real estate firms where everybody individually and the real estate firm as a whole, we're creating their own.

Uh, and then we do it one-on-one as well. And then we also bring people into our house and let you guys use all of our equipment, if you haven't yet set that up. So you leave by the end of day two, we will do a two day training together with a full podcast, ready to go to lunch. Um, so whatever meets you, whatever you need, let me know.

But the reason I say that is to really lean into number seven. And seven is this concept of always growing. I am a recovering perfectionist that knows that perfection is not possible. One of the first books that really led me on this journey of discovering, not just in perfectionism, but in self-development was, um, the book present over.

Perfect. And it, I felt like I wrote it for me. Even though I had yet to ever process those words or conversations, but podcasting, I mean, there's, so Mike's all around me and lights and, and the road cast are in the computer. There's a lot of tech that goes into it. And often that's the reason that people stop and they don't actually do it.

Um, but what I encourage you to do is to lean in, in. Blake show up with the message with the voice, with the heartbeat, and it will evolve piece by piece. God gives you the puzzles that you need, and you're able to connect and grow this beautiful vision. Um, and it's okay if you start with two minutes, if you start with five minutes, if you can't keep it to five minutes and you go to nine minutes, you go to 10 minutes, right?

That's where we are. So thank you for staying tuned to, so, uh, number eight is, is getting ahead of the curve and this is really important and you might feel like everyone and their brother and their sister have a podcast, but there's actually only 3 million pod-casters and there's a billions of people in the world.

You know, that 3 million people follow one person on social media and. For you to be able to get in filtrated into that community very early is going to allow you to be ahead of the curve in so many different ways. If you follow any pod-casters vodcasts, there's even YouTubers. You know, that video is viral.

And so, uh, Joe Rogan just got bought out. He's the number one podcast podcast in the world and his podcasts. If you're thinking about time and how you're supposed to do that is three hours long. So there's really no time limit. And there's no time to cat. Strategies and tactics for how much is too much and how little is too little and what people like to listen to, and to really engage with you.

But he bought, got bought out by Spotify for video podcasting, meaning that all podcasts are going to go in that direction. And I'm really grateful that we launched our podcast three years ago. So if you need training in that area, you know where to find me. Um, it's been a huge part of the growth of our business plan.

All right. Number nine is to clarify your vision. Yes. And I don't mean that in like, in order to start your business, you must Claire. No, that's not what I mean. I mean that you do it in the process, right? That you show up in what your clarity is today. Maybe it's really muddied and all you know is that you have this call to share, well, maybe you just start sharing one thing at a time and you start getting feedback from your community and you start getting likes and reviews.

Scribes and people start DM-ing you and saying, oh my gosh, it really touched me. When you talked about this, that I really relate to you in this way. I really think this message would be really cool. Oh, I had a different perspective in this. What about this? Of course, if you're the only person speaking on your podcast, which many people are, um, it, it doesn't allow for expansion in content unless you're continuing.

Right. So that's one of the reasons that we did ours as interviews one, because I love people. And two, because I wanted to dissect with people I wanted to understand, but I wanted to never lose content. And when you use an interview format, you never lose content cause you never lose people. So that's number nine.

Allow the process to clarify your vision and purpose by showing up and doing it today in perfectly, which goes back to number seven. All right. Last, but certainly not least. 10. And it's about cultivating my confidence. And I've mentioned, mentioned this before, but when you show up not only for yourself and you say yes to your own goal, and you prove yourself that you can do it, you're proving to other people that they can too.

You're also practicing from that speaking perspective, from that leadership perspective, from that always learning experience, there are so many pieces that you are stepping out in a bold way to do, and it can be. Scary. But if you're not on video, it's not as scary. So don't give me that. Excuse additionally, when you are on video, it can also feel hindering.

Like I am not prepared today or I'm going to stumble or I'm not going to have the right words or I don't know. There's a thousand agility and excuses that people give all the time, but guess what you are being you. And that's ultimately what people want to see. They want to connect with a human being, not a bobble head that knows all the words are all the things all the time.

Okay. So be imperfect show up today. Step into your competence based on practice. Uh, that is what I have for you. The top 10 reasons that podcasting has truly expanded my business. And I hope that it expands yours too. As I mentioned earlier, this is something that me and my team love to do. We help with the branding of the podcast.

Uh, we help with curating your intro and the copyright for your full pilot. We also help to actually record it and get you set up so that it's on all the streaming platforms, any, and all the above. We help you with the format. We helped you with the timing we help you with cultivating all the emails. Um, how to get people signed up for it, how to get people listening to it.

If you are interested, you know where to find us and we look forward to connecting with you. Thanks. See you guys. I still find it wild to say out loud that I'm a two time bestselling author and have three published books and more to come in the next year. You'll surreal. And yet exactly where I thought I'd be when I started this podcast and journey fit, and faith was a way to share my story, but I knew it had to be documented.

In the process of my writing, the entire story I shared just one aspect in a women's devotional book called she writes for him stories of resilient faith. I talked about my shame story and the testimonies that came from that one chapter was the affirmation I needed to keep pursuing the whole story.

The barrel, all book that released last fall called always becoming. Sex shame and love Gracie. I know. And not what you think you probably hear on a Christian podcast, but y'all, we have to start talking about the real things, the real conversations. It's no different than this podcast where we talk about the real things.

It's the deep stuff. It's the true stuff that matters. And whilst talking about business is awesome. And what I show up to do on a daily, as a kingdom entrepreneur and business coach, it's only a fraction of the story. My second best seller was released right after this personal development book. As a business resource, it's called the female entrepreneurs, playbook and features 20 plus women gifting you, their bloopers.

All three of these books make up the most perfect bundle for the fellow female faith-driven world changer and see you at that. So you can go to my site right now and get signed copies of all three Tamra and Make sure you spelled camera right. T a. RA it's boring and exciting all at the same time.

Cause I stand out Tamra,, click on the book and get yours today. Three, all in one bundle. It's going to change your life because well, it is mine. So let's be world changers together.

Hey, y'all it's me again. Before you go, let's solidify the flame that was ignited within you today by sharing the spark with your own community, whether it's mentally, physically, emotionally, relationally, or spiritually, I would love for you to take the step right now by declaring your takeaway, snap, a pic of the episode and share it on your stories or posts.

And you can tag me and the guest, and we will surely feature you on our. Hey, you might even unlock a new accountability buddy in me or them. We're totally in this together. And we appreciate the extra step taken. I would be so grateful if you even took the extra step. Come on and give you that extra size and leave a review on iTunes.

For the podcast listening app that is of your choice. I'm going to be featuring your thoughts in fact, and this will be so fun and upcoming episodes. So you'll not only hear your name on the show, but maybe even your passion project or whatever, big shout out you want me to make. So please, as a fellow writer, leave some words that I can attest to.

And I can't wait to read what you have to say. Thanks again for being a loyal listener. And I hope to meet you in person soon at one of the events. Speaking out or hosting. And I say we, because the fit and bake team could not do this without you until next time blessings over your joy, health, wealth, and wholeness.

This is a fit faith way. .

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