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Grow Your Credibility and Sell Your Product/Service with Michael DeLon



Today's guest, the paperback expert, Michael DeLon does it with books. Do you want to be a bestselling author? He is your guy!

If you are looking to grow your marketing development opportunities and convert new clients by growing your credibility, Michael DeLon is your guy. He's gonna teach you all about how to do it and how he does it as a company.

He also has a really rad sales tactic using just three questions when he gets on his client calls. It is something that I really have never heard before, and it's the belief system of we become the magnet in our serving of value. We don't have to sell. This one is really good.

If you are like me, you're a couple of years into business, and you may be looking to put all of your coaching experiences, information, and all of the content you've been building year by year into one hub. I wanted it to be experiential and so I used an app. Passion.io is what we used and we are loving it. Easy to use and helps you create a beautiful app you can be proud of.

https://passion.io/?_go=fitinfaith

About Michael:

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.

Where to Find Michael:

https://www.facebook.com/michael.delon https://www.facebook.com/groups/credibilitymarketing https://www.linkedin.com/in/michaeldelon/ https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA

Where to Find Tamra:

Let's Connect! Book a Call today to see how I can help you grow your business! https://calendly.com/fitinfaithmedia/activation-intro-call

Want to write a book, start a podcast, or create an ecourse? Visit us at https://www.fitinfaithmedia.com/

TEXT Me (yes, it's really me!) at 📱757-906-3734

Show Notes: Grow Your Credibility and Sell Your Product/Service with Michael DeLon

All right, so a previous coach had taught me the concept of naming it and claiming it. Now we can do this with our coaching programs, We can do this with our retreats or anything you wanna trademark, right? But you cannot often find someone who does it with the title of their name. That I think is really unique.


But today's guess, the paperback expert, Michael Delan, he did it, and I'm like, This is such a good title. I love it because it says exactly who he is and it's all about. Of credibility associated to social authority. What does that mean? Break it down. Tamara. Do you wanna be a bestselling author? This is your guy, right?


He's phenomenal in doing it in a methodology that we don't actually do, uh, something to consider, but I'm not expanding that element of the business right now. So if you are looking to build. Piece, you're looking to grow your marketing development opportunities and to really convert new clients by growing your credibility.


Michael Delan is your guy. He's gonna teach you all about how to do it and how he does it as a company. He also has a really rad sales tactic with three questions when he gets on his client calls, if you will. He has another name for. Course, but it is something that I really have never heard before, and it's that belief system of we become the magnet in our serving of value.


We don't have to sell. This one is good. It's really good. Get your notebook out. Michael. Thanks for joining us. Welcome to the Fit and Faith podcast. FIT is an acronym representing founders, innovators, and trailblazers who are looking to live a life holy, fully, authentically, and truly fit a space for us to connect on the raw, real stories of mind, body, and soul alignment of entrepreneurs and kingdom leaders.


I'm your host, Tamara Andres, and this podcast isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi, and so we do go there unscripted no matter how far, wide, deep, or high the there is. My desire is to see people rise from the inside out into their greatest calling by sharing their truest stories.


And tips as a purpose activator and brand builder, I believe our successes and failures are derived from who and whose we are, not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith. All right, so if you were like me, you're a couple years into business as a founder, innovator and trailblazer, and you are looking to put all of your coaching experiences and information and all the content you've been building year by year, by year into one hub.


I would didn't wanna do it in any course format. I wanted to be experiential. I wanted to have an opportunity to convert right there. And so I used an app, an app developer that has literally changed our business' life, not to mention the reach. And the conversion is amazing. It's very simple. So if you're thinking, Oh, I do not wanna add an app to my to-do list, I promise they've made it incredible passion.io and specifically the link in the show notes is going to help you not only move forward in your business, but generate sales in a very easy format.


I'm excited for you, and obviously we want you to download our app, the Fit in Faith Network. You can go to Apple, Google, whatever phone you use. Find our app, but specifically I want you to know that it is possible to have your own. So be cool. Be a cool kid. Have your own app. It's, This is what all the cool kids are doing.


So y'all enjoy the podcast today.


Hello and welcome to the Fit and Faith podcast. So excited to have Michael Delan on the show today. Honestly, sometimes I have people on that, like everyone knows, right? Yeah. And I think there's some fun elements to that. But I also love when I get to share someone who is, doesn't have a massive social media following, right?


That has likely had a massive. Impact in the world, and I can just tell by your heart, I can tell by the passion of everything that you put out into the world, you've probably impacted people on really deep levels versus that like surface level social influence. Right? I certainly hope so. I certainly hope so.


That's, that's what it's all about, right? Is making a big impact for the kingdom and, and for people's lives and helping them change and grow and get better and have it really fun. Yeah. There you go. I've been talking all morning about that element, the importance of playing in the process. And when people forget that piece, it will put them down into that downward spiral all the way to depression, all the way to anxiety, all the way to these places where people stay in the pit.


And that's just not what God has promised for us. And so, It's been fun just to be able to infuse that even with the song that we had as the Absolutely. That's a great way. Get like podcast rock and rolling . Totally. So Michael, I'm super excited to share not only you as a bestselling author, but also your expertise to the community as far as being the paperback.


Expert. I've never heard this before, so that makes me excited because that means that you have a unique quality of showing up and that already is critical for people to understand from a marketing perspective, be uniquely, You come up with your own title. I am the president of the paperback expert. Tell me more.


That's right. Yeah, yeah, yeah. I'm actually America's foremost authority on credibility. Okay. Ooh, even better. Come on. Yeah, let, let me give you the, the background story because from there that'll be a springboard to everything else we're gonna talk about. Okay. That's what I like. I was a gymnast, so springboard are fun.


So my wife and I got married in 1990. Okay. We've been married 32 years. First five years are marriage. Were like this. We're complete opposites. Even though we both grew up in church, nobody ever taught us how to be. So after five years of conflict, we went to a family life marriage conference, family as part of Campus Crusade for Christ.


Sat in a ballroom with a thousand people in Indianapolis, learned God's blueprints for marriage. I didn't know he had blueprints, so we, we brought home some materials. I was working for a Christian radio station at that time. We picked up Family Life today, the radio program. Jill and I would listen to it every night.


They'd mentor us on the radio. Dennis Iranian Bine. Our marriage grew. I was in Christian radio and after two years of selling radio, I realized Tamara, nobody wants to buy Christian radio. They wanted to sell their products and services, so I had to make a decision. I could either get really good at selling.


Or really good at marketing. So I chose marketing for small business owners. I read the books, followed the gurus, went to the conferences, learned how to do marketing for small business owners. My business grew, their business grew, everything was great. Fast forward to 2000. God led us out of the radio station.


Our marriage was much better. By the way, crazy use God led us out of the Christian radio stations to a start up.com back when Amazon was just getting started with, We remember when, uh, William Shatner was on the radio about the world's largest book. That's when I was selling websites in in Banner Adss to hospitals and car dealerships who didn't even have a.


And that company was ahead of its time, Tamara. That means it went bankrupt. And so two years later, I find myself in my, in my living room, looking up at ceiling, going, God, that's not the plan. What am I supposed to do? And he spoke to my heart, he says, Michael, I want you in ministry marriages, and I want you at Family Life.


And so Jill and I said, Wow, that's awesome. We raised our support for two years, moved from Indiana down to Little Rock, Arkansas, which is where family life was head. Started serving in that ministry, thought as was in Nirvana. I thought it'd be, why would I ever leave? This is great. so started, you know, climbing the corporate ladder.


Six years later I was on the leadership team of the ministry doing great things and they started going through corporate reorganizations. And after the third reorganization chart was rolled out, my name was no longer on the leadership team. And so they started shuffling me around the ministry to do different things.


Well, that was the beginning of a two year, what I turned my prison term because I was in a job that I hated at a ministry that I loved. Mm. And after two years, I said, I gotta get outta this place. So I talked to my wife, I prayed, I said, Lord, what do I do? And he says, What do you wanna do? I said, I wanna go help small business owners with marketing, because they hate it.


They struggle with it, and I love it. And God said, So January 1st, 2013, I escaped from prison. I started a marketing consulting firm and I'd come out and talk with you, Tamara. I'd say, Hey Tamara, I can help you grow your business. And we'd have a great meeting. And you'd say, Now Michael, what have you done in the last few years?


Who have you helped? And I'd say, Well, I've built marriages and families at family life. Yeah. And you'd, Michael, that's honorable. Way to go. Look. Look at the time I've got another meeting. Let's keep our conversation going. And you'd usher me out. And I was having a hard time getting clients. My income was going down cause I was living on savings and I said I gotta fix this.


So I went to my church one day, second floors, pacing the hallways, crying out to God's going, How do I help Tamara and the other people, God cuz I know I can. And he gave me the idea says, Take all of your strategies and put them in a book. So I published my first book on marketing in 2013. Then I would call you Tad, say, I think I can help you grow your business.


I'd mail you a copy of my book. I'd walk into your office a week later, and there it was. My book was on your desk, dog geared, highlighted, underlined. You'd read my book. And in that meeting timer, you'd say, Now, Michael, in your book, you said, How do you help me do that? And you'd hire. And the next person, and I started gaining clients.


Now, let me ask you, Tam, what changed between those two meetings? Did, Did my background in ministry change? Nope. No. Did my understanding of marketing change? Nope. No. The only thing that changed was how you thought of me. And when you got a copy of my book, you, I instantly became an expert in your mind.


That changed my business and my life. And so I started asking myself, Well, this is really cool. Why don't more business owners. Become authors and do this. Well, as you know, writing a book is kind of challenging. There's a lot to it. And busy business owners who are experts at what they do typically aren't experts at writing, and they don't wanna figure it out, and that's not really where they make their money.


And so we created a process, it's a speak to right process where we help experts, thought leaders, business owners. Create a book without writing a word, and then make them an Amazon bestselling author and then teach them our marketing strategies so they'll be able to gain clients, get referrals, and grow their revenue year after year after year, because they are the expert at what they do.


That is awesome. That is awesome. I love that story and I love the brilliance behind the specific niche that you're in and knowing that that is often the response. I don't have time to write a book. I'm a terrible writer. I don't even know how I would do that process. And we share that passion cuz I love to cultivate authors.


Yes. Who wanna be speakers and utilizing their book from a perspective or their podcast, which I know you also have a passion for. Really what it is, It's that social authority piece. It's the saying, Oh wow, they're an author. Oh wow. They're a podcaster. Cuz that tells people a couple of things. It tells people that you believe in yourself, which is an huge element of sales that you have to believe in what it is that you're selling.


For them to believe that they're going to invest in you and that you're worth it. And then simultaneous to that, it's this deep different caliber of person. They put this author up. For some bizarre reason, even if you're amazing at what you do. Yeah. And it's just been known, and I think it's because a lot of people, similar to public speaking have a fear of actually putting their, their words where their knowledge base is and bringing that to life because it feels like it's birthing something outside of self.


Right? That's right. Well, it is Abso absolutely. And in our, in our culture, experts have books. Okay. We, we all, we all know Dave Ramsey, right? We know Tony Robbins. Are they really that much smarter than everybody? No, it's the fact that they stepped out, they published a book, they built media platforms like a podcast or a video or they speak on, Those are platforms that people can see you and it's how people perceive you.


It's, it's how, what's going on inside their brain. Yeah. Yeah. And when they see that you're an Amazon best selling author, that you have a podcast or that you speak on stages, they go, Wow. Other people are listening. Maybe I should listen to, and they lean in and then you can, you know, get them involved in your funnels or however you, you nurture people because now you've attracted them.


How do you nurture them? Yep. And then once you gain client gain as a client, how do you get them to refer you to other people? So it's, it's looking at these platforms. Just that as, as opportunities to share your knowledge, to educate people, but also to sell them into what you do because you should have confidence because you are the expert at what you do.


I think where business owners struggle is they're not experts at marketing what they do. Right? Right. And that's where they struggle. They think it's enough just to be an. and I'm hard and help like I coach coaches and a lot of people who are new into the coaching realm specifically, and I find like their expertise could be in shame, Their expertise could be in healing, their expertise could be in identity work, all which are incredibly deep and broad concepts.


Somebody has spent a lot of time digesting, walking through probably their own stories associated to that and serving no different than you did with the, the ministry element is if you were to take all of that knowledge and put it into a book, you now could be a, a marriage coach, right? Absolutely. And so I.


Really necessary for people to look at being an author or starting a podcast differently because the platform, the credibility piece is so important and that will then allow you to actually expand your marketing pieces associated to media. So people will see like, how does this person have. Their name next to Forbes.


How did this person get on tv? How did this person get on that person's podcast? Talk to us about, I mean, cuz I'm, I'm here. I'm right in cahoots with this conversation. I'm so passionate about it. But I wanna hear your lens. Teach us from your book, teach us from your specific company's build out. Yeah, so I mean, you, you get on all those things because you're, you, you've built this platform.


Number one, it comes, we, we always start with a, a, a credible story that, that is latent inside of our client. I just got off the phone with a brand new client, okay? He does tax resolution. So when, when, when you forget to pay your taxes and the IRS says, Hey, Tamara, you're in trouble. You call him. Okay? You call Joe and Joe's like every other tax resolution guy.


They're awesome at what they. He's a likable guy. I said, Joe, I mean, why do you travel so much? Cuz he told me, he, he's like, Well, my passion, my hobby is I'm a, I'm a professional volleyball referee. Really? Interesting. Tell me about that. He's like, Oh, yeah. There's a lot of things like in volleyball that they have rules in, in just like in, in tax resolution.


I said, This is gonna be your brand. You, you are gonna become, we're gonna brand you as America's official. Tax resolution specialist and we're gonna weave his story into that. Right? Because that's gonna separate him and make him the only one in America that does that. Now he's gonna be able to get on podcast cuz who wouldn't want America's official tax resolution specialist?


Right? When he hands his book to his prospects. I mean, they're gonna go, Wow, you're America. You're America's tax resolution. Yeah, I'm America's Official Tax. What's that do in your mind? It elevates him on his podcast, all of that. He's no longer going to have to chase after prospects and clients because he's going to position himself as the expert in that entire industry.


and it's going to radically change how he does his podcast, how he does his blogs, his emails, his talks, whatever he does, he's always gonna come back and say, Hey, just get a copy of, Get a free copy of my book now. Okay? Ooh, come on. Give us a secret size. I will tell you from my perspective, you write your book, become an author, but don't think you're gonna get rich selling it on.


You're not, you're on Amazon and Kindle for credibility. Mm-hmm. , you use your book as lead gen to engage with prospects. You're gonna make your money through speaking events, through new clients, through referrals, through centers of influence who send you ideal clients that you can work with. That's where you make your money.


Not selling it on Amazon, Kindle. Okay. Right. So just please understand that. But your book is, is your, your book, your platforms, your podcast, allow you to speak on your area of expertise. Okay, so my book has, has about, I don't know, 30 chapters in it. There's 30 podcasts, there's 30 videos, there's 30 blog posts.


There's 30 emails. Plus then cuz I can probably talk about every chapter, right? Yeah. But it, it allows you to have a clear message and to really simplify your marketing so that you can multiply your revenue because you're consistent over time. And that really is the key to market. Oh, I mean, hold on. He just mic dropped there for a moment.


I interjected, but I need you to go back. Rewind. Consistency is the key of marketing, right? It is consistency connected to your zone of genius, which is credibility. It just brings you to a whole nother level. I mean, this is where people who. Gain influence and create that depth and that width of impact that we talked about out the gate.


This is where they're gaining it from. I have a curious question, just kind of selfishly, uh, because when I first wrote my book, uh, I was a business coach simultaneous to writing this personal, essentially memoir connected to. And I had coaches who kind of told me similar things to what you're saying now, and I didn't have in my heart the desire to, to kit my coaching or how I was making money in the, in the public eye.


I really knew that God had called me. It was like a secured conversation with him that I have to write my story, write my story, write my. . And then I had people who said, You might be killing your business by putting this book out. Mm-hmm. , how do you talk to the person who chooses to write a testimonial book versus a business card book, and how can you encourage the people who have done that alongside myself to say, It's not gonna be a death sentence, it's just going to increase your a.


Yeah, that's great because at the end of the day, Tamara, there, All right, so you, you do coaches, right? It doesn't matter what what coach you're talking to, there are dozens of them out. For sure. How am I going to choose which one? And at the end of the day, I'm going to buy you more than what you do. That's good.


That's good. Okay. And that's why you revealing your story is so important because it allows me to know you. That's why I love podcast. That's why I love videos. That's why I love books that tell the story so that. You can precondition a prospect to hire you before you ever talk with them through these channels so that when you get on your sales call you, it's not a sales call.


Right? They already know. I, I had a lady pop on last week. She's like, Mi, I've talked to her. I talked to her one time before the second call. She's like, Michael, I really feel like I already know you. I love that because of how we do our market. And that's what I want because when you know me, you trust me.


You have confidence in me. And my closing question, Tam usually is, Tamara, what would you like to do? Because by then, you know, and I know if this is the next thing for you, I'm not going to twist germs. Say, Okay, well what? What's closing tally? Am I going to use here? No. Yeah. Yeah. We both know it. And so let's just get going and tell me what credit card you like to use and we'll, we'll, we'll make it happen.


Right. So it's Well, that's so powerful. Sorry. Go ahead. Go ahead. No, no, no. It's, it's, it's just people by you. So the more transparent you can be, the more magnetic you will become. . Right. And I think the you that I wanted to allude to even more so considering we're talking, you know, business and faith, right?


That blending element is why we show up on this show. Absolutely. Is the understanding that the way that you just taught someone a sales strategy is not out of sales techniques, but out of service. Right? Like you have an incredible service that you are providing. That certain people are going to be attracted to in and of itself because there's this sense of biblical understanding of trust.


Yeah. There's that relational capital that you're creating, whether or not they become your client or not. You've now established this, this dynamic experience of saying, Tell me your story. Tell me your strategy. I wanna be a learner of you even as I'm about to offer you this service. There's gotta be that exchange, that dynamic exchange.


There. There really is. And, and I find most bus, most people don't like the word or the phrase selling, you know, it has a bad connotation. Sure. And, and that's what I don't like it either when I'm selling, but I really love relationships and people and talking and figuring out can I, can I even help you?


And so when we get on. Sales calls, we call them credibility conversations, right? It usually starts something like this. Tamara, thanks for joining us. Here's what I wanna do In the next 25 minutes, I got three things I wanna accomplish. Okay? One of three things, either one, I'm going to find out what's going on and if we can find a solution for what's challenging you, let's do that.


Okay. Two, If, if there's somebody in my network that I can connect you with who can help you get to the next level, I'm happy to make that happen. And three, if I've got a program or something that, that I think is a right fit for you, I'll introduce that to you and we can discuss if that's the right thing for you.


Is that fair enough? So easy, Y'all. That's so easy. And then we just dive into what are you trying to make happen? And I listen and I'm not selling because if I, if you, if we find out that you're not a good fit for me, praise. Here's somebody who can go, because you know what I just did? I built a referral source.


Because you remember tell other people, Hey, that Delan guy, he's actually the real deal. He told me. That's what we want.


Grow your business for God's sake. No, really. I mean it Grow your business for God's sake. That's right. Business is ministry, and ministry is business, and it's time we take action in this belief and show up at our anointing with fresh fire. This is a cultivation conference. This is an activation conference.


I wanna. The harvest, the promise that was predestined for you in your purpose and your calling, but you've gotta go back to the root in order to do that. Come and let us water you so you can come fully alive and fully free every single day to make the impact you were born to make. So others can also reap the legacy of your harvest forever more.


Let's do this in Nashville, Tennessee, November 3rd through the fifth. You do not wanna miss it. Get your tickets. At Grow for god.com. That's right. And that's easy. Grow for god.com. Can't wait to see you there. Hug your neck and grow together. Well, I love, I was sharing this the other day as people, the whole element of kingdom collaboration and you're hearing from two people who have similar passion points, Right?


Similar ways that we can support and I could easily like, And be like, Yeah, no, we're not having you on the show. You do the same thing as me. Why would we, Why would we cross pollinate? Yeah. Well, we cross pollinate in the kingdom with intention to serve. Absolutely. And what I see as the service is that the more abundant you become, the more abundant I become.


The more abundant his name is proclaimed because the glory of our stories. And what's really cool is regardless if whoever is listening is like, wow, it's a connection point that they're gonna choose who. Serves them. But what I see, and this is what a lot of people have, that like scarcity mentality of like, I can't give away this client.


Like I can serve this client, or they need that client from a financial resource perspective, that actually shifts your energy completely and it makes the other person feel like you're selling to them. That's right. Versus when you're showing up under servitude and I say, Oh my gosh, you absolutely have to go use him because he's got something that I don't.


And what happens when that person becomes successful? You are connected to that impact. Absolutely. You're connected because you made the connection. So I'll say, Michael, I'll say, You know, this is for you for this reason, and I want them to come to you for this reason, and let me know how it goes and I can check back in with that person.


I'm not losing a lead if that's what you wanna look at it as. I'm not losing a community member. I'm expanding the territory to be like, Wow, Tamara is a woman of honor. She's a woman of integrity. Right? And that's, that's the heartbeat of business connected to faith and biblical understanding. It, it is.


And I, and I love you owe so many things in there. That was really good. Number one, what we do in business is not about me. It's not about you. At the end of the, it is about Christ, cuz he's called us to this. Right? Um, our family verse, which ties into everything that we do is Proverbs 22, 1, which is a good name, is more desirable than great riches.


So we should always put people above profits. And when we do that, and when we have this servant mindset to realize, at the end of the day, I'm nothing but an unworthy servant who's just been given this really cool thing to steward for God's glory, right? It allows me to show up with confidence. With a stewardship mentality and to say, How am I here to serve you?


And if I, if, if that means you're part of my group, great. If that means I had, I had, I had an appointment last week. Uh, they booked on my thing to, um, make them an Amazon best seller. They had a book, they wanted to become an Amazon best selling author or something we can do. We had the conversation and it was very apparent very quickly to me that was not the best path forward based on what they were trying to make happen in their business.


And I said, That's not, Yeah, let's not go down that route. I think you need to go here and here and here, and I've got two people you need to talk to. We left there, I connected them with those two and we're done. That was in their best interest. I lost. And I gained referrals. I mean, I serve. So that's how we have to come across business, trusting God to provide the resources, okay?


God is promised in his word, Tamara, so powerful that he will provide for us. But he has never promised me that he will provide for me through my business. I have to hold my business out in my hand like this, cuz it's God's business. I'm a stu. He could tomorrow shut this thing down and turn me to do something.


That's his choice and I'm okay with it as long as it's in my hands. We're gonna work it and serve lots of people, but it, it helps me overcome that fear of I need, no, what I need is to rest in God's sovereignty, sit underneath his wings, make sure my relationship with him is right, and then serve out of that abundance cuz I serve the king who owns it all.


So, so true. I don't need your business. I want it. I want to serve you. That's not where my need. So it's a mindset. It's, it's Romans 12, one and two. Right. Transforming my mind. Are you, are you resting in Christ and in God's word? Really? Are you real? Larry Burette. You remember Larry Briquette years and years ago?


He was pre Dave Ramsey. Okay. Dave Ramsey. Okay. Okay. Everything he knows about budging from Larry Burquette. Okay. Go back and research Larry. And then Dave's just a great marketer, right? I love. Larry Brit on radio, he'd always say, Hey, talking about budgeting and finance. He's like, Do you trust God? Or do you just say you trust God?


There it is. All right there. Its where are we in business? Are you trusting your bank account? What are you trusting in and when you trust is in Christ? Everything else takes care of itself. You still have to work hard and there are still updates and debt. But at the end of the day, where's your refuge?


Where's your tower? Where's your strength? If it's not in Christ, um, you're gonna have some bad days. That was a rabbit trail. not, There was the, it was the, the intentional rabbit trail. I felt so like, so peaceful As you're sharing it, and I want you to go back to something that you had said about the recent Paul, that you just had to encourage people connected to this process because I, I don't, I have people write their book right when they're an author and they're a writer.


I think it's so important for people to realize that there are people who will help extract the words from you, especially if you are that, I won't say busy. I don't like to say busy. I say intentional business owner. Sure. Right. But it's this knowing that some of you guys are talking all day long, you're literally a data source and you're just depositing to everyone you come into contact with and you think you don't have a book inside of you or that you've never.


Called to write a book. That is something I'd love your to touch base on. Yeah, no, you're, That's why we work with experts. Okay. And expert is somebody who's, who's in any field, who knows a little bit more than the next guy, really at the end of the day. And you talk if you find yourself saying the same thing to prospect after prospect after prospect, There you go.


That's probably the outline of your book. Oh, good. Right. And if you can talk then using our Speak to Right Process, you can create a. Or let me, let me drop some more nuggets for you. Instead of having to write your book, type it, use the dictate function in Word or in Google Docs, build an outline and speaker your content and let it do the transcription.


Now you can go back and edit so much faster, so much easier. And number two, when you type and when you speak, you're using different parts of your brain. I want you to show up in your book, like I will hear you on your podcast. I go hear you. On a video, like, I'm gonna hear you in person cuz you're gonna say certain things.


I want that in the book. And so that's why we do a speak to right process. But yeah, you're people who listen to this podcast are experts. You don't have to sit down and type your book. In fact, I tell you, don't never write a book. Speak to write your book and edit it. Use your writing skills in the editing aspect.


Get your contents out of your head onto paper, and then edit. Use your skills there. So much easier, so much faster, so much. It'll turn out to be a better book in most cases. Well, yeah, and I, I think through like this, Seamlessness of writing or reading. I'm sorry, when it's, It sounds like the person, and that's that connectivity that you're talking about with that other client who was like, I've only, you know, talked to you one time, but I feel like I know you because you have your humor that's in there.


You have your lightheartedness that's in there. You have every element of. Insert your character trait that then gets to be seen, known, and heard, and now read and Right. I'd love to know, because one of my favorite processes, uh, when I was doing my book, when I was releasing it, was doing it on Audible.


Mm-hmm. and reading it was, A whole nother journey of the book launch process that I love so much. And not a lot of people listen to Audible, but enough listen to Audible that I thought it was worth the investment of doing that. Yeah. Um, tell me, have you gone through that process or do, are there certain people who are like, Yes, I want to read this.


So, yeah, and, and, and audio books. We, we can create audio books for our clients as well. Right. What I do, I've not done an audio book. What I did is I pivoted and, and, and this is part of our process, is when you publish your book, So for instance, this one Joe, uh, Joe Blogger, he's anchoring your, your retirement.


Okay, Love it is theres, yeah. Love it. When we create the podcast, we interview him on every chapter. So instead of reading the book, many times I'll have my clients share a an eight to 12 minute podcast on each chapter, because now it gives them the ability to go a little bit deeper and talk. But I have had f.


Three clients who actually wanted to do the audio book. And so we went that route. Now they have their audio books next to their paperback book and their kind book and all that. So it's there, It's, it's what's the purpose? What are you trying to make happen and what's the best way to do it? Right. And so it's brilliant.


And I think it, it's another content forming, right? That's the element of your marketing. Like that's your genius, right? And I think through. People have, again, we've gotta get past the scarcity mentality. And people do this with their expertise. They say, I, that's my secret sauce. I can't possibly share that out with the world.


Like that's not the content that I wanna share. And I'm like, Ah, like you're missing it. That's exactly what you should be sharing, because people are going to come and be drawn in because there's. Even if I'm doing a 32nd reel, for instance, there's no possible way if I gave you my secret sauce that I could do it in 30 seconds.


No. That's why we have long form content in a podcast. It's not possible. And so for people not to have scarcity mentality, if I read this book, then they're never gonna buy the book. Well, maybe, but likely no. They're gonna be peaked of interest to get more from you. And again, you're going back to the conversion opportunity of the expertise for them to be a.


Yeah, absolutely. And, and it's, it's the revealing of, I'm, I'm an open book, here's everything that I have, cuz I know a, you're not gonna do it. You don't understand. That's the front end. That's right. You don't understand the back end that it takes to make all this happen. Right. Number one. Number two, if I'm giving all of this away, you know what you're thinking.


What else does he have? I got all kinds of stuff that's not there, but I'm happy to give you all this. Go do I. We have a, We have a program on our website. It's called Book Writing Bootcamp. It goes through the exact process that we charge for. It's absolutely free. Go take it. I don't care because I know most people who do that are never gonna finish their book.


Because it's hard to write a book. That's why what you do is so helpful for people who aren't gonna hire me. Go to Tamara, let her help you get it done. Because you do have what you need to create your book. You just need a process. You need a coach. You need somebody to guide you down the process to get it done.


It's, yeah. Yeah. , and I think your, your process of the extraction piece is so important because how much more loose does somebody feel when you're like, Hey, we're just gonna ask you a couple questions today. Right. And like, Get that information out of their brain into that format, they, they're probably shocked.


I would love to see your clients fate at the end when you guys are like, Okay, all the chapters are done. Come check out this like edit, or let's do a first read, or let's check out the formatting that we created where they're like, I can't believe I have a book. . Yeah. Oh, it's amazing. We, we do interviews after the fact and, and, um, Hey, Sue, hey Jesus.


He, he wrote a book called, You Know, Free Yourself from the irs, and I did an interview with him. I said, Oh, okay. We're talking today with number one Amazon best selling author. Hey, Jesus Abukar. I said, How does that sound? And he, he mean, he, he just, I like that. That sounds really, Yeah. It's a life. I remember, I mean, I published my book in 2013.


I remember the day the boxes arrived and I pulled out my first copy. Do you remember? It's a moment in time. Yeah. This is the best feeling. It changes everything. Then you go to Amazon and you see you're up there and you're like, Wow. I mean it's, yeah. It's, it's unbelievable. But even more powerful than that, I think is when you have a, a, a prospect walk into your office or hop on a Zoom and say, Hey, I read your book.


I love what you said in there. I, I, I think we need to work. Because that's where we make impact in people's lives. Having a book is great, but if you don't know how to use your book and market it and serve other people and get your hands into the, get your book into the hands, the ears of other people, you're missing opportunities to impact people with what God's given you.


So that's why I'm so passionate about marketing and credibility and using your book, and your podcast and your videos as a platform for influence. That's how we, that's not, that's how we do things. It is, and it, it, again, it's going back to the premise of doing it in flow and doing it in alignment. Like anything that he's sharing there doesn't feel as if there's friction associated to that outcome.


And so if you are connected to people like his team, like him, like again, people who are, are for you and they're not trying to come after you , it's different, right? That. So much more like we're in flow and we get to do this thing together in partnership. I even don't like the hierarchical like client to coach relationship.


Like I'm like, I learn from my clients every day and I'm sure from your expertise that you're getting out of these people, you're like, Wow, I didn't even know that. Like how often is it a learning process while you're creating. Books and marketing experiences for people. Oh, all the time. And that, and that's one of the reasons we, we created our, our group coaching program.


So we pulled together business owners on a regular basis, and we have, you know, eight to 12 business owners. I learned from them because somebody will pose a question and I'll, I'll, I'll intentionally shut up because everybody's looking to me for the answer. I'm like, No, I'm not the shell answer, man.


Y'all are really smart. Let's figure this thing out. and many times they will just take a, an idea and they will take it to the next level and it's like, okay, there you go. That's your answer. And it's so much fun because we're just taking notes in the background going mm-hmm. , you, you are, you're all very intelligent, you're smart people, and we just come along and help you do something that you're not skilled at.


So my tax resolution guys, right? If, if the I, if I get the letter from the irs, I'm not gonna try to negotiate with the irs. I'm gonna call them. So if you wanna create a book, why go through the hassle. Call ta, call me. Let us help you. Stay in your area of expertise. Serve people well, doing what God's called you to do, and bring people, uh, next to you that you can lock arms with.


Remember, you know that the whole Jesus was talking about the, the yolk, right? Take my yolk upon yourself. A yolk has two oxen. Too many times as business, we're in one half of the accident. We're trying to hold up the other end of the yolk. It's like, no, put somebody in the yolk.


That's so good. That's like awesome visual. I will not forget that one. That's like the, one of the ways that I learn is like attach it to a visual experience and that's amazing. Well, Michael, I want people to know where to connect with you, so please share and that you mentioned your program, you mentioned this business experience, you've mentioned the podcast.


I mean, tell us all the things we wanna know. Yeah. Paperback, expert.com. That is the hub of all things. Michael paperback, expert.com and yeah, I mean, we've got videos. You can learn all about our pro podcast. You can learn everything you need to know. We've got a credibility calculator. There's absolutely free.


That tells you your credibility score because that's what changes in people's minds. You can take that. I've got free videos on resources. We, you can connect with our, we do a free credibility networking monthly event where we pull business owners together. Every absolutely frees just where you can network, Find speaking opportunities.


Podcast to be on. You can find a link to that on there. I'm obviously on LinkedIn and all that, but paperback expert.com is the hub of all things. I love it. And again, it's easy, right? Seamlessness. This is so great. You guys make sure you go there. All the links are in the show notes. Michael, I so appreciate your wisdom and your, your faithfulness towards what you do.


It's obvious that when God has said, jumped, you've said how high. And I, I love that so much and I'm excited to. I hope on your website I can see all the books that you've supported. Do you have like all of the, uh, all of the different books, All of the resource library, Some of them are there. In fact, my, my son who, Caleb, who is my coo o we just mentioned last week and said, We need to get that library for all of the books.


And he's like, Yeah, let's take time, dad. We've got some of the books on there right now, so yeah. Yeah, I'd love to check 'em out. Well, I appreciate you so much, Michael. You guys be sure to get in touch the paper back expert. All right. See you.


Hey y'all. It's me again. Before you go, let's solidify the flame that was ignited within you today by sharing the spark with your own community. Whether it's mentally, physically, emotionally, relationally, or spiritually. I would love for you to take the step right now by declaring your takeaway, Snap APIC of the episode, and share it on your stories or.


Send, you can tag me and the guest and we will surely feature you on our Instas. Hey, you might even unlock a new accountability buddy in me or them. We're totally in this together and we appreciate the extra step taken. I would be so grateful if you even took the extra step. Come on, give you that extra sauce and leave a review on iTunes.


For the podcast listening app that is of your choice. I'm going to be featuring your thoughts. In fact, and this is gonna be so fun, an upcoming episode. So you'll not only hear your name on the show, but maybe even your passion project or whatever, big shout out you want me to make. So please, as a fellow writer, leave some words that I can attest to and I can't wait to read what you have to say.


Thanks again for being a loyal listener, and I hope to meet you in person soon at one of the events that. Speaking at or hosting, and I say we because the fit and faith team could not do this without you. Until next time. Blessings over your joy, Health, wealth, and wholeness. This is the fit and faith way.

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