Create Your Own Life with Jeremy Slate
I am super pumped to introduce you to today's guest Jeremy Slate. He is a podcaster and I love having podcasters on my podcast. One because they're incredible guests and they're very good at sharing the mic. Two, they are also very good at moving a conversation.
Jeremy has an awesome story with his backstory, his experience, his education, and even his family. It's something that you're totally going to want to tune into. He has been ranked as a top influencer by Forbes and he was ranked one of the number one podcasts listened to by Inc magazine in 2019. We have a lot of things in common - interests and also perspective. I'm grateful to know him and I hope that you will tune in to his Create Your Own Life Show.
🎉🎉🎉🎉🎉🎉Grow your Business for God's Sake! 🎉🎉🎉🎉🎉🎉 Come join us November 5th - 7th in Lexington, Kentucky, as we join together with Glenn Lundy and all the Breakfast With Champions speakers to create some magic! Get your ticket now! https://www.eventbrite.com/e/grow-your-business-for-gods-sake-tickets-166089996651
Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University, Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and #78 in the iTunes top 100. He was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes.
After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.
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Show Notes: Create Your Own Life with Jeremy Slate
Super pumped to introduce you to today's guest Jeremy slate. He is a podcaster and I love having podcasters on my podcast. One because they're incredible guests. They're very good at sharing the mic. Um, and they're also very good at commanding next navigation for a conversation. And Jeremy has an awesome story.
His, his backstory, his experience, his education, even his family. It's something that you're totally going to want to tune into. He has been a top influencer ranked by Forbes. He's been the number one podcast listened to by Inc magazine in 2019. He's been doing this for a minute and you'll find out that we're both millennials.
And so we have a lot of things in common interests and also perspective. Um, but he is a Jack of many trades, even in his educational realm. And so I'm grateful to know him and I hope that you will tune in to his create your own life podcast. But in the meantime, stay tuned on this one here from a different part of the mic, a different lens as you will, as he's the sharer instead of the interviewer.
And so, um, I want you to screenshot this. And like it and tack him. Cause I know he'll be pumped in chair on his social media as well. So again, Jeremy slate and you guys stay tuned to the fit faith podcast.
Welcome to the fit and faith podcast fit is an acronym representing founders, innovators, and trailblazers who are looking to live a life wholly, fully, authentically, and truly fit as space for us to connect on the raw real stories of mine by. Soul alignment of entrepreneurs and kingdom leaders. I'm your host, Tamra and dress.
And this podcast, isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi. And so we do go there unscripted, no matter how far wide, deep or high there is. My desire is to see people rise from the inside, out, into their greatest calling, by sharing their truest stories, talents and tips as a purpose activator and brand.
I believe our successes and failures are derived from who and whose we are not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith. Yeah. Yeah. Yeah. Welcome to the fit and faith podcast. I am so excited to be back again, I guess again, because I was literally live just a little bit ago, but this podcast is going to be unique in quality, and I'm so excited to dive into everything that is Jeremy slate and the process of, of what he's done, not only in his career, but also in his life and how he has created.
His own based on the, create your own life podcast. And you guys have to know that it was number one in new iTunes category and number 78 in the top, a hundred of iTunes, pretty rad, pretty, a pretty quality material right there. And so 910 episodes in I'm a hundred and something. So I am I'm here to learn and be a student.
Thank you for being.
Hey, thank you so much for having me. It's going to be a good one. So I, I got introduced to you through Glen Lindy a couple of weeks ago, as we clarified right before this now. And one of the things that you said, um, that was brought back to memory was that purpose doesn't slap you in the face. And I was like, yes, that is so good.
Unpack that for us a little bit. And let's, uh, let's talk about your own purpose discussion. Yeah, well, I will say, first of all, I was a sport in my, my rise and grind t-shirt over the weekend. So shout out to Glen for sending that out to me. Um, but I'll say, I'll say one of the big things that I've seen, and I don't know if you've noticed this.
So like I'm, I'm 34. So I fall like kind of into that millennial generation and I, and I find. For some reason, I don't know when this change. Cause like my, my upbringing was never like that, but I feel like a lot of people think that they're supposed to just one day find their purpose and you know, that's going to be thing they do and never work a day in your life and blah, blah, blah, blah.
But honestly like finding your purpose takes work. Right? You got to do a lot of things you don't want to do when you don't like doing in order to find what you want to do in life. It isn't just something that you wake up and you're like, I want to be an Astro. Like, it's not like that at all. You, you, you say, okay, so I've tried this career, I've tried that career.
You know what the career I want doesn't even exist, so I'm gonna make it. But it's, it's not just one day you wake up, the skies opens up and the, you know, Sarah BIM and cherubim are singing and you kind of know your purpose. It's not like that. Yeah. And, and that feels hard, right? Because we're such an instantaneous generation.
I'm literally 34 as well. So in that, in that millennial bracket, and it's the knowing that like, we didn't hear about this growing up, there was never like school or education, even in college about seeing your purpose go after your dream. It was like cookie cutter. You go to school, you go to college, you get out, you get a career.
It's a nine to five. You start a 401k, all of that, which. I didn't do. I went to college, didn't do the 401k job plan kind of thing. And so talk us through like your journey and evolution into understanding. Well, I did the sort of 401k job plan thing. So, um, and it didn't really work out. So it's, it's interesting.
It's, it's interesting. Cause like I come from two really hardworking blue collar parents. Um, my mom was a beautician my whole life and uh, my dad was somebody that started the machine shop at a company. Um, and with no formal training in, it worked his way up to over 40 years becoming the VP of the company, but it took 40 years to do that.
Their viewpoint on something was you find the career you want, you work really, really hard for a really long time. And eventually, maybe one day you make a decent amount of money and you get to watch when you retire. Just not what I saw for myself, but I didn't really know an alternative. So, um, I went to, uh, undergrad, I have a double major in religious studies and Catholic theology and, um, didn't really know what I wanted to do when you come out because it's.
Didn't really have a focus on that. So I came out and I'm like, all right, so I'll get a master's degree. Cause what else do you do when you don't know what you want to do? So I got a master's degree in history and I came out in 2011 and it was a bad job market, frankly. And I wasn't really qualified to do a whole lot of anything except talk about esoteric subjects and things like that.
And that was about it. So I actually worked for a year at a school. And I was managing a gym at night from like six to 11. And then during the day I was painting houses, but painting houses in the way that you do everything by hand, everything, like we don't use sprayers or any of that kind of thing. So it was hard work.
So I'd work all day work all night and I just sleep in. I did that for about a year. And I ran into a friend of the family that, you know, one of the Catholic schools here in Jersey was looking for somebody to teach. And I'm like, well, you don't really need the formal training or anything like that. So I ended up going into that and I'll be honest with you.
It was weird because like there were no smartphones and things like that when I went in to school. Cause like I said, I'm kind of a dinosaur by today's like social media standards. And my days were like people trying to like upset me and get me on cameras. They could put it on YouTube, or I think it was Snapchat at that point in time.
So like, that was every single day to like, oh, can we push them today? Let's let's prod them a little bit and see where it goes. Um, I did that for about two years. And I was kind of getting to the end of my sanity. And in 2013, my mom ended up having a really bad stroke and, uh, you know, we still have her to this day, but she is pretty disabled.
So it made me look at a lot of different things I was doing in life. And I'm like, What do I want to do with my life? You know, where do I want to go? And I just, I went through so many different things that didn't work until I eventually just started a passion project, which is the podcast and everything I'm doing now came out.
That's incredible. I have a question in regards to like the transitional season of that and, and making those choices. Um, was it one of those, like, I'm not going to go back choices or I was like, what if I tried this other thing, maybe I'll go back. So I guess which transition, like coming out of school or coming out of the job market job market.
You know, it was this situation of, first of all, I just, I dunno, I was smart, but it wasn't very smart. You know what I mean? Like I was high IQ, but I wasn't applicably and applicably intelligent. So my wife and I had seen this network marketing opportunity, and I know what that was. I saw this presentation.
I thought I was going to be like, you know, making like a billion dollars in like a week. And I'm like, I don't need my job. Why do I need my job? Who needs healthcare? So I, I quit after I saw that, like that that's how, like I'm ready for this situation was, yeah, it's just, I feel like you could have. Taught me to do anything at that point in time.
And I would have been like, all right, next thing, because I just, yeah, I just, wasn't happy. I'd had this serious life disruption and almost losing a parent. And, you know, I, I, myself had gotten last rights at 19 and it didn't really change my life, but it was when it was a parent that it really disrupted everything I was doing.
Maybe look at a lot of different things. Wow. So I think that, like I was looking for something and it could have been anything at that point in time. How did you work through that scenario? Just from like a belief system. I mean, we studied religion in school. Do you practice your faith regularly? So I wouldn't say like in an organized fashion, um, cause I just, you know, I think we can get too much into the, the practice of it and uh, you know, the sacrament of it rather than just, you know, the reason we're doing this and that's to have a connection with our creator.
So for me, it's, it's more a personal connection and a personal relationship than it is really, you know, in an organized fashion. Um, but it, it made me question a lot of things, you know, like, What's happening here is, is God mad at me, like all these different things. And you eventually realize that there there's a couple different things in this, that these things happen to us so that, you know, we continue to look right, because at some point we stopped looking and we kind of realized like, this is where life is going.
And I think the other thing is, um, and I was talking to her about this the other day. We have to have these experiences because somebody that we're going to meet at some point in our life needs to hear this from you. And if you don't have that experience, you don't have that reality. You're not gonna be able to help that person.
So I think there's two things on that. It's that pattern interrupt. And at the same time, it's, you know, at some point in time there's a greater picture to this. I think a thousand percent, I think, as you were saying, it reminded me of the good scenario. And nobody ever talks about his backstory, like who did that for him?
It was likely, at some point he had that exchange where it was a deposit in him to pay it forward. Um, so I love that you said that and I think it's, it is so critical and crucial as you stepped into podcasting, which is also something. So passionate about and love. Um, I want to know why was it create your own life podcast out the gate?
No, it was called Roku life the first time around. And that was, that was in, uh, 2014 actually. And it was, it was bad. It was like really bad. Cause like at that point in time, I was still like, I don't know, figure my stuff out. Like, you know what I mean? Like I'm like, all right, this, this network marketing thing is going to work.
I'm just going to keep doing it. It's going to work at some point. Like they're telling me, just trust the plan. So I'm going with it. Um, so I had started this podcast cause I thought it was gonna like, you know, connect me with all of these people and making all this money and blah, blah, blah, blah. Um, and that's when it didn't go well.
So the, you know, the graphic design was bad. I didn't have a microphone. So it was. You know, me and whatever room I was doing at that point in time, it was my kitchen. So it was like, like, you couldn't really understand much of what I'm saying. And it was very life coachy, which I am the furthest thing from.
So it just, it wasn't authentic. It wasn't helpful to anyone else. And I quit that in about 60 days. Yeah. So I didn't start my current show. He didn't draw it out too. I was like, this is bad. Like I had like a hundred downloads and I swear like 99 of them where my mom was at point in times. Like it was that it was that bad.
So then in that was in the middle of 2014 and then in 2015, I actually went with rotary international and we did like a, uh, Like the mission type trip and Peru, which is pretty cool. And, um, I think the fact of just getting me out of my environment, getting me look at it as something different and getting me to, you know, look at a different style of life.
Cause I think also we take a lot of things for granted here because we have everything. So because of that, I'm like, all right, well, You know, you didn't do well the first time. It wasn't the opportunity. It was you, what are you going to do about it? And I started the podcast a second time around just because I really wanted to, you know, learn and help.
And I think that was the biggest difference. I didn't start it as even a vehicle to make money. I had gotten a job at a friend's marketing firm at that point, so I could pay my bills. So I think that was a huge difference between the first time around and the second time around. Yeah. I love that. It's that place of service, right?
Where it's just. It is what it is. But I think a lot of times the biggest thing about podcasting is it's creating connection. It's creating affirmation, it's teaching it's training, it's, it's serving, it's all of these things. Um, and, and people, when I teach them to podcast the same thing, they're like, so how much money do you make?
And I'm like, oh, whoa, hold on. Like, I don't even run sponsored ads. Yeah. And I do that with intention. Like I don't need to, and if that's not what it's about, and I hear sponsored ads every five minutes, I want to go bananas. And so I think it's intentional that there's a happy medium. Sure. Um, but it's the knowing that we have, um, a service to the person who's listening to provide quality.
Um, so you immediately went and I think similar to me into the. Into the interview style podcast. Is that correct? Well, it wasn't immediately. Cause like I said, that first show was kind of like the first show is like, you can have your dreams, you can create your reality. You just got to think like it, it was like, it was like the, it was like that character from the movie blades of glory.
Um, John headers, character. It's Jimmy, if you can dream it, you can do it. It was that bad. Like it made me sick. Can I go back and listen, is it celebrating? Oh, no, no, it is luckily nowhere on the internet. Good for you. Good for you. All right. So you're around too. And I will be transparent in the fact that I think that MLMs are also people who start that go into the network marketing thing.
They're entrepreneurs like, right. They have, they have. In themselves, they have that willingness to risk a lot of things sometimes more than we should in that belief of the billions, like you said, and I've done it for four different companies over the course of the last 14 years. And, um, I've always loved it, but I knew that that wasn't like the one thing there, wasn't the thing that was going to be the full entirety of like, what is Tamera's purpose or what is, Tamera's what the Phil's.
I think that's a huge part of it too. Cause I know like for me, like I have some friends that still are in different businesses and to very well doing it. It's just, it doesn't fit, it didn't fit my personality. It didn't fit like what I was able to do. Um, and it's just, you know, we all have our own gifts and talents and that just wasn't, wasn't really mine, you know?
Yeah. I, I agree. And I think that there was also this piece of like, I have shiny light syndrome, right? We're like, oh, that looks fun. Let's do that. Like a squirrel. But like, I have gotten a lot better about discernment and making sure that I am choosing the things that are for me and not for everyone.
Excuse me. And so, um, during that time I was like, okay, here's the structure? Right. It felt very structured, very well. Closed in. Um, but it'll work. And I was like, I'm going to try this and do this. I want to try this and do this. And as I got the taste of these different opportunities, podcasts being one of them, I realized that those other things just need to be laid down and they were just more distractions than were delivering me to the thing that.
Well, I know, like for me, like I kept building businesses to try to make those, to make those opportunities work. It was like, all right, I will start an in-home personal training company. I will that lake. So I kept doing all these different things to make it work. I'm like, all right, I just need to find what fits me as a person and my abilities and things like that.
But like, I think that's one of the reasons that I'm a huge proponent of. I see something really missing right now between high school and college, you know, like a hundred years ago, you would have had an apprenticeship where you worked under somebody for a period of time, and it would have been two things, a way to really learn or a period of discernment.
Um, and I, and I think that's a really big thing that's missing because we're not getting that experience. We're not getting that understanding and realizing, all right, that's not for me. Next thing. Uh, we, we put so much attention on what that thing's got to be and that we have to know it. Right. Yeah, we're putting tens of thousands.
If not hundreds of thousands of dollars towards it, an expectation that you're going to step out, and this is what you're going to do forever. And I've had even stood in like guilt or shame over the fact that they are no longer doing that thing or they couldn't put it away from that thing because their parents paid for them to go to school.
Yeah, I have to do this. This is my, this is what I went to school for. Yeah, but you're 30. And are you going to do that for another 40 years? I'll hopefully when people don't work till 70 but sale, right. It's like really? Is that the mentality that we're going to have, but it's the structure that's been shown.
And you were example essentially from a blue collar perspective. Right? My dad was in the military. My mom was an entrepreneur, so I had a little bit of a different, yeah. Well, I think school is just exorbitantly, like expensive now, too. Like, it doesn't need to cost as much as it did. Like in my opinion, I think it should be based on, you know, really making some percentage of your salary for a few years after you're out of school, because like they would care a lot more about your ability to make money when you get out.
And I think that's really, really important rather than like, all right, it's a hundred thousand, these are gonna be the best years of your life. I'm like, you know what I mean? Like not application after you're done. I think there's a huge missing operative. Yeah, I love that. I've never even seen that presented before.
I love the idea. There's a, um, conference that's been brought to my attention. That's happening here locally and it's called like, I think it's the third chapter is what it's called and it's this, um, uh, collection of ministers and pastors and people coming together to help people transition from high school if chosen like a vocation.
Cool into mentorship. And really, it doesn't have to be necessarily underneath the church. It could be for people who are just in the community and have businesses. And they're looking for that, like you were saying, um, the apprenticeship experience and, and really that's where I've learned the most, even today, whenever I have that opportunity to kind of lean in and glean from what they're learning, and that's the whole point of like failing forward and saying like, I've done that before.
Don't do that. Right. Um, and, and we, I just don't feel. It was almost like the generation above, and maybe you can have a different experience, but the generation right above us, they didn't want to give us access to those fail forward experiences because they didn't understand that language around purpose or vulnerability.
Do you think, I think there's a lot more at play than that as well. Like, you know what I mean? Because. The ridiculousness of every kid that plays T-ball gets a trophy. It's theirs, there's winners and losers in life. And I think it was a cultural shift that happened somewhere between the eighties and nineties of, you know, like, you know, you lose some, you win some, but you keep showing up and said, we're saying, well, you showed up and you lost big time, but it's okay because you showed up and it's like, Yeah, but eventually you, you, you should realize you should do something different if it keeps showing up and failing, you know, you know what I mean?
Like I think it w at the same time, a big part of it was a cultural shift that some of our parents didn't even have control over. I understand that for sure. And the, as I coach a lot of people who are older than me, it's really interesting when I'm like sharing revelations or things that I've practiced.
And it. Brand new information. Like they've never read this book before and I'm like, what, where have you been? What rock have you been hiding under? Like, it's really interesting. Um, but it's just never been, they've never been exposed to it. And then once you get into that routine or cycle or rat wheel, whatever you want to call it, you're like nose down, head down.
On the one thing. And I think the cool thing about entrepreneurship, and I'm sure you've experienced this with podcasting and actually like celebrity interviews and having those experience of like, what makes you tick? What makes you successful is you are being exposed to so much information. Well, I think it's, that's a really, really great point because that's, I have an obnoxious, really weird amount of knowledge, like specialized knowledge that like in many areas of life would be of no benefit to me, but it's really helped me to keep up conversations with people of all different walks of life and areas of life.
And I think because of that, like you're saying, I've been able to have richer conversations, I'm able to understand people better. Like I have a degree in ancient history, like who does that? You know what I mean? But like, You know, I had a conversation with somebody today about the failures of Athenian democracy and why it didn't work and why it started to dissolve.
Wow. But it allows you to have a wide swath of conversations with many, many different people. And I, and I think that in itself, It's a really valuable thing to have. Yeah. I, 1000% agree. And I think that that's why at any given time I have a plethora of books following me around or in my audible on cue.
And I li I listen and consume lots of different information. And I think that that's the same way of how it should be with like our social circles. Like who are you connected to? Oh, you're with that group. It's almost like that. Floated around to all the groups in high school. And they're like, how are they friends with them?
You're friends of them. You're going to send them. Right. But they got along with everyone. And I think if we allow ourselves to do that versus having, just not to say, you shouldn't be specialized or an expert in something, I'm not opposed to that phrase like methodology either, but it allows the becoming of thy self.
And it's not, it becomes flexible versus fixed, which I just talked about in a total different perspective. Right. But it's also like being able to communicate to a wide swath of people, which I think is important because it had a little reality, but at the same time, which in itself is a skill, but at the same time, one of the skills that I've really worked hard on it.
And I don't know if you've experienced this Tamara like, like, like one of the things that I've really worked on is you're in a conversation with someone. The fish to see what their acceptance level are for different things to see kind of where they stand. And that allows you to kind of speak to their reality and really understand where somebody is at and actually learn more about them rather than coming at them with, well, this is what I believe, and this is why you should agree.
And it's so, so like, you know, I have strong beliefs and things like that, but I've also learned the skill of learning. Kind of fish just a little bit, see where somebody is at. So I can really communicate to them on their level of reality, because I think that's important too. Yeah. Yeah. I also like to like pull people out of their level of reality just a little bit, because like you said, when you went and traveled to Peru, like it was this whole other level of.
That you gained access to. That's an environmental shift. I think environmental shifts are so valuable because you look at your hometown. You look at the area from you, look at your country, wherever it is when all of a sudden you're somewhere else. And your entire reality is disrupted. You're kind of forced to be more in present time, right.
You're kind of forced to be more in that space and in that area, A hundred percent. You said that you had that personal training background. So part of my, um, my coming to self and coming to awareness of the, of my, not only my faith, but also, um, that alignment factor of understanding flow and the opportunity of flow in our life, um, was through fitness and health and wellness.
And to correlate the first conversation to this piece was I'll take people on international. And the first one that I did, I took people who had never been out at some people who'd never been out of the country. Some people who fitness and nutrition and just that mental health space is not something they ever explored.
And it gave me an opportunity by shifting their entire present. Like where are your feet into a whole nother environment where they actually were willing to be. Sponge again, unlike being at home structured comfort zones, everything is in my control here. They had no control because I didn't even tell him what we were doing later that afternoon.
But the fitness piece, the talk to me about how the fitness and nutrition side of things has really helped your growth and clarity as you've continued to grow. Well, I think in a couple of different ways, like it's really changed my life in a lot of different ways. Like when I was younger, I was somebody that was really picked on and the fitness aspect honestly just gave me more confidence.
It wasn't from the purse because at the same time we create a lot of what we get from other people. So just by showing up more confident, you have a better experience, at least it's, you know, I can always say it from what I've lived, because that's what I, what I have understand. So it really helped me in that.
The other aspect too, is I had been a wrestler my whole life. And you don't really develop some very good dietary habits wrestling because you're always trying to make a certain weight or things like that. And you know, I'd naturally be 150 pounds, but I'd be trying to wrestle 140. So it's like, you're not very good to your body.
So it taught me number one, confidence, but number two, how to structure. You know, my eating and taking care of myself so that I could physically do well. And I think that is a really big deal because it's made it so that my fitness is one of my priorities and the thing I do first every day, so that when I can show up to the rest of my day, I show up as the best version of.
Yeah. So I think that is really, really vital. And when you get that out of the way and really confront that you show up better in every area of your life, because you've tried some things that difficult, you've worked hard, you've pushed yourself, you've added structure to your life. And I think fitness is one of the single most beneficial things that anyone can do for their life.
Yeah. The competence piece, especially from a woman's perspective, right? Like they're there. Felt like they're striving for something. And it's, it's interesting to hear the juxtaposing position of a man who walked through it. Um, my son's in jujitsu and he is forever flashing his eight, 10, whatever 12 pack that day.
And I'm like, we need such humility in this household. And so he had his first competition this past weekend and it was going out the gate with the goals. Then he hit the bronze and then they put them into the upper, uh, And he was on the mat. He was pinned. Right. And watching that from the side, like, you're just like so heartbroken, but the very next day we talked about fuel and he's, gluten-free because of intolerances and we eat like very clean in our house and she can't see it.
Cause what is, what do most kids want? They want goldfish and all the carbohydrate loads that they could possibly have. And we're like, we don't even have it. Why don't we have to eat this all the time. Right. So the next day we have this opportunity based on the. Based on the fail forward experience for us to then compound and create a new platform of understanding in the nutritional side of things.
So now he knows that the fuel and the fitness, they parallel for us to walk through. My two and a half year old, hasn't really gotten there yet. Um, I'm still trying to convince her to eat things. So, so we're not quite, we're not quite there yet with her daddy. I want a hot dog. No, you shouldn't have hotdog.
So like, you know what I mean? Like it's, we're not quite there yet with my two and a half year old. And it's still it. I still have those moments where I'm like, just eat it, just have it. It's fine. I am not fighting an 80 20 rule. Like it's good. Um, I, I'm curious. So we're going to pivot a little bit because I think that there's like a huge component of what you do that has evolved out of podcasting.
Um, and it's something I'm really in tune with as well as this understanding of branding. So you shifted from your successes in podcasts, into, with your wife, which I absolutely love and. Speak to as well, um, command your brand and it's in order to help the entrepreneurs get their messages across. I'm an appearing just like this on podcasting.
So talk us through how you, how you serve people in that. So we really look at ourselves as the PR firm for the podcast space. Um, we had started originally as a full production house and we realized that a lot of the people we want to work with, they're super busy where they're like, Hey, a show would be great, but I don't really want to run that whole.
You know, a gamut of things. So what we actually ended up doing was focusing on like, who do you need to be in front of? How do you need to speak to them? Um, and things like that. So, um, my, my co-founders my wife and she's been in PR for about 12 years. So, you know, my online marketing with her PR side of things, we really been able to.
Engineer, like how a message works and how to get in front of the right people and use a campaign via the podcast space. So that's what we've been doing at command your brand since 2016. Really cool. So talk us through working with your wife and where was the ideation phase for that? Was she entrepreneurial before this idea came to be?
Or she was just in the. So she comes from a, a family that, you know, ran a private, private practice doctor's office for a long time. And so she's always been used to that kind of lifestyle. So that was always something she wanted to create. She's been doing PR for a few different businesses out there. And what we did was always super far apart, like I said, I was a history teacher and then she was on the other side being in PR and we're like, yeah, we're never going to work together.
It was interesting as our paths, you know, sorta started to come together. And honestly, the biggest thing that we had to learn was how to build, run and manage a team because that's the way that you're really going to, you know, successfully help your clients. So that's been our biggest focus over the last, you know, four years.
And we started with just the two of us, and now we're up to a team of 18. So it's really been kind of an incredible expansion. Quick commercial break. I know I hate these things too, but it's so critical that you grow your business for God's sake. And I mean, that pun intended with all the love in my heart to get you from a place of ideation to activation, stop dreaming, start doing stand ups, start saying yes to the call that God has on your life.
We are going to be joining in Lexington, Kentucky with none other than the beautiful rise and grind community with Glenn Lundy, who will be co-hosting. Incredible conference. This is the second annual and he has taken me under his wing to be able to share the stage to motivate and inspire. And I cannot wait to see you there November 5th through the seventh.
If you want to come in for the VIP experience or who doesn't want to come along for VIP, that's all access passes to the speakers and the artists, and you will be able to dine with us in the private rooms with your own special bathrooms. So of course, come one day, two day, three day passes available as well.
I can not wait as good. And I say, see you there,
Jeremy, are you there? Oh, he's popping back in. I've got good service. So I'll hang out with you guys for a bit. I love podcasting so much. Um, I love teaching podcasting. I never thought of doing it from a PR perspective though. I really think that there is something to that because I know how hard it is for, um, me to get on podcasts, which is really surprising.
So if that's something that you need, I would highly encourage you to reach out to Jeremy with command your brain. Uh, hopefully he comes back in, it looks like we're still live and hanging out. Um, so as he mentioned, he was on, um, Glenn show recently and some other accolades that he has, those are pretty impressive as he was named the number one podcast to listen to by Inc magazine in 2019, as well as the top influencer by four.
Um, and so the command, your brand strategy, I think is a pretty epic, and the fact that he's been doing it for 2000 or for 2000 years, since 2016, um, allows for some pretty grandiose legs and that experience as an entrepreneur, um, because it's before a lot of people were even focused on podcasting. So to already have that representation is really important.
Um, he's not coming back in, but I can keep running here. About podcasting or how about you guys want to know what it's like to. Work with your spouse because I am in the midst of that. So my husband and I are both entrepreneurs and we both run two different companies. One of which is, um, HVAC. He's been in the HVAC industry for a really long time.
It's very service oriented and really, he loves it for the people and I have my coaching company. And so a few years ago I was getting ready. And, um, I remember listening to Rachel and Dave. And it was, uh, they were on their couples podcast at the time. And they were talking about his transition, uh, between.
His work with Disney. And he was a huge executive CEO again in like a 401k study or sturdy foundation of business. And she was an entrepreneur and running all the things and also obviously running into some great success, uh, based on her decade, if not decade and a half of work. So similar age bracket, honestly, to where I am right now with my husband and, um, So, when I was listening to this podcast, they were talking about him stepping out of a full-time position into the CEO position of his business, of her business.
I'm sorry. And she was stepping down from CEO into like the visionary role, which is something I am really passionate about and really want to do, uh, because that's where I thrive. Um, my coach actually taught me about wellness. And it's a test that I would really encourage you guys to try and take. And the intent of it is that you take the SAS no different than like a personality test, but it actually teaches and trains you how you become most affluent, um, and how you create your wealth in these specific categories.
And then also who you need alongside you in order to make those work. So I took my wealth dynamics. I am what they call a star and I like to be on camera and I like to share, and I like to teach. Yay. He's mad. We had a power outage came back on. No problem. Literally getting into, so you were saying that you were saying, who do I come to for leadership?
Yes, let's go. And then I was saying, um, and then I was realized I was talking to myself for a second. Um, so your frozen picture was nice though. You got lucky with that. Well, it, it depends on like what I'm looking for for leadership in, right. I have different people I go to for different things. So like, if it's from, you know, like a, like a business perspective, I have one person I go to, whereas, you know, I have a huge mentor from the PR role, which is, uh, a guy named David Brier.
Um, he's smart and, and branding and marketing and PR and everything like that. So I tend to get a lot of his viewpoints on things, but like, there's so many different people I go to for different things. I think some people have like a, be all end all person they go to, but it depends on what topic I go to.
Depends on like who I'm going to. Yeah, no, I love that. And that literally talks right back to what we were sharing before is like a wealth of knowledge from a lot of different backgrounds to be able to then have a lot of different types of conversations, travel the world and have those expressions of culture and understanding them from a different lens now that you and your wife are working together and seeming so with a two and a half year old, 10 month old and a four month old, two minutes later, I need to start here.
I realized I was trying to make my four month old laugh and I didn't realize what time it was. Hey, the sweeter things in life. Right. And then you can't, you can't replace those moments. So tell me about that, that role, that run of entrepreneurship and family. And I don't believe in the word balance, but if that's what you want to use, I don't believe in the word balance either.
Like, like, like, you know what I mean? It's, it's, it's so hard, right? Because especially when you're in business together, You know, just th there, there really isn't the barrier that people think there is there. So what we've tried to do is build our life and business together, right. Like, and build those two things together.
So like, um, not that we've been able to travel much recently, but whenever I've traveled for speaking, like we've done family trips around it. We, we did a five city tour of Europe in 2019 when I spoke in Ukraine, which is really, really cool. So it's, we've tried to do those types of things. And the thing we've tried to get better at now is we didn't always have like executive level people in our business.
So because of that, a lot of problems and issues and things to handle came back to my wife and myself. So what we've really done now is we started to build an executive team so that, you know, we can have more time to do things. We can have more time to function as a family, but especially when you're building a, you know, a small fast-growing business, it takes a lot of your time.
So you have to get smart and strategic with what you're doing and how you. Yeah. Where, where do you feel like the most like tension points are? Do, does she have a, a strength there? I'm sure you guys have strength and weaknesses that are different, but is there like a tension point in the business where you're like, I don't see eye to eye there.
We, we tend to see eye to eye on most things. It's just that realizing like where one person's good and the other person. Like, um, like she knows not to put me on the phone with a client or somebody that's upset because I may strangle them through the phone. Whereas if a really important email needs to get written, I'm very, very good at that.
You know? So it's like, it's, it's realizing where your strengths are and where somebody else's are and kind of letting them do their thing and not getting the. Yeah, really good. I was talking when you popped off about, um, a podcast that I had heard, and the podcast was talking about how the male of the husband was moving from a 30 year career with Disney and becoming the CEO of what was like an influencer perspective type of business.
Um, and you might be familiar with Dave and Rachel Hollis at the time. Yeah. And so I was listening to this podcast and he was just making this big leap and transitioned into that role. And I remember like weeping. Because I realized, like, I am not intended to be the CEO CEO and carry all of these things.
I am more like the visionary, the creative, the, you know, putting the information out there and saying yes, but I need that executive role. And my husband is also an entrepreneur. And so he's constantly not only mentoring me because he's a few years ahead of me in his business. Um, but also coming in, I see him coming in eventually.
Yes. No, yes, no. Right. Cause I'll just, I'll just run. I'm like, let's have it. Let's have it. Um, so I think it's really interesting. And a lot of people, just even last week, I was going on a date night with my, with my husband and my, my mom said, don't talk about business. Well, you know, our relationship, like, we love that.
It's so hard to not do that, who we are. Yeah. Hey, and if you do it well enough, it could be a off, you know what I mean? This is, it's an executive meeting, right? Like it depends, you know, you know, you know, So true. And, and now, and as your kids get bigger, too, you'll understand, I'll be curious to see how you integrate entrepreneurship and, and your life with them.
Um, because my kiddos started a business during COVID. Well, I think the thing that we're going to have to figure out is, uh, And I, I don't know where you stand on this, but I'm not super excited about the public school system anymore. I'm a little bit concerned, honestly. So we're looking at homeschooling as well.
So that's something we're going to have to figure out, like, do we get tutoring help? Will we be, you know, cause she's almost three. So it's like, we got a couple of years yet till we figure out, you know, will we be in a place where we can do more of that ourselves? So that's something, you know, we personally to figure out, but I am terrified of the school.
Yeah, I, and the product, I'm a product of it. And I, and me and my husband was like, we thought we did. We turned out all right. But a hundred percent, our kids are in an alternative education area, which is called, like, it's an independent school. It's not private. And there it's like very experiential, very hands-on they're out in the garden, they're getting dirty.
Like I want them to have. Experiences where they're not sitting at a desk and they're usually on a play mat or there they're doing all the different things. Right. And same for me. I have that huge value system. And so financially we never thought that we would be doing that. Um, but we had some non-negotiables and as we saw them thrive, when they were little, it was the same exact investment for them to go to childcare or to their experiential education when they were young, as it was for them to go to this.
School and unlike most people who were just like, I'm ready to recoup the investment of their daycare, we were ready to invest more at that point when we saw how much they thrived in that type of environment. So we're super grateful that they're in school and learning and in a different type of education, but homeschool, I tried during COVID.
Didn't didn't pan out. So I had a really good teacher to other people's children, but when my child is like mobily and sits with both feet, like in a squatting position with no shirt on and doesn't want to brush his teeth on the kitchen table. Oh, we had friends, we had friends over for the 4th of July this year, and we're just like potty training currently.
And my daughter just decided one day that she was going to potty train herself. Cause we were one of those, like my size potties, but we're all sitting there. To, uh, like eat and all of a sudden, my two year old walks over by the barbecue grill, pulls down her pants and just starts pooping. And my friend goes, oh my God, this makes everything worth it.
This is the craziest thing I've ever seen, but like, I get it. I get the whole Mowgli thing. Like it's I get it. It's ridiculous. And like the school, like zoom is trying to, like, everyone needs to have a shirt on everyone and I'm like, do you want to compare it? My child, because that's not going to happen.
And honestly, as long as he's paying attention, do you really, really care? So it's, uh, it was an interesting experience that I'm grateful. They have a home so called school. Um, but also very grateful that it's outside of the public school system, which is really sad because I have a lot of friends who are public school teachers, and I know that their hearts and what they advocate for and how they teach and all of those things have good intent.
It's the system. Yeah, because I know like for myself, like on, on a, on a really serious note, like I was always a really smart kid in school. Like, you know, I had a high IQ, young, I would finish stuff quickly. Cause I, you know, I was just super literate. Like not to toot my own horn. It's just how I was. But like, you already told yourself that you weren't smart earlier, so you're.
Yeah, there we go. So like, but like I would finish all my work really fast. So they're like, oh, we're going to put them in the talented and gifted program. My parents were like, wow, that sounds great. You know, for a smart kid. So what they did is they just gave me longer projects, not harder projects. And eventually I realized it was dumb.
So I'm like, well, am I going to just do more work because you want to keep me busy? Like, you know, challenge me. So they had a meeting with my parents and they're like, so unless he goes on prescription drugs, he can't stay in school. So I just like, that has always terrified me. And I just don't want that experience for my kids.
I want, you know, whether it's a. Homeschool or a specialized learning, learning program or whatever it may be. I want them to be challenged and I want them to really have their skills worked on, not be told. All right. So we're going to drug them because we can't handle your kid. And honestly, I've been battling that, um, actually a couple of years ago, specifically with my son and they wanted the testing and all of these things.
I just, I didn't do it. I'd never followed through. And there was a lot of conversations about it and there's even like some components of guilt. Cause I have other people who are now adults who are just finding out that they have ADHD or that they need prescription or any of these things. And it's been my super power and things at once and do them well, do you know?
Fanzo do you know he's up? Oh, okay. So he's from hometown here and he just. The whole conversation on clubhouse about that experience for himself. And it was like, it's his superpower, that's what he says. And it's channel channel it correctly is an incredible thing to have because I can do five things at once and do them well, because it's just how my crazy little brain is.
You know what I mean? Yeah. Yeah. And, and I think my husband has it too. Never been diagnosed, but he talks about all the time. Cause he can do the same thing. I'm like, why do you have five projects happening? And he's like, I get bored with this one, but that one's doing good. I'll pop over here in a little bit.
Oh, I gotta get outta here. I gotta get out of here, but I think it's important because when you're looking at it from the perspective of a little being, right, like how do you then channel that energy and what is most effective for them to Jitsu has been an amazing thing for him. Um, he always still says that recess and lunch are his favorite and he's not into school at all, but we've given him an armor him with tools that he is actually succeeding and doing really well.
He just doesn't like it. I don't think that there's anything wrong with that. Yeah. So I want to say a couple more things as we're going to close it on the hour here. And, um, first off, thanks for being here. I'm honored to know you and super excited to, um, get into with your PR piece, because I don't think I realized from the branding perspective, I immediately attached it to like digital media, right.
And how you're kidding somebody from a forward facing perspective, but I believe. So critical and casting is massive. Um, I think it's why clubhouse has been so successful in the voice connection with people. Um, so, so talk us through like your perspective on niching into this podcast. Well, I'll say right now, like there's no other place, you know, you mentioned clubhouse other than clubhouse that you can really have long form conversations, which is incredible.
Like, cause if you're on TV, if you're on any of the other places, like it's such a small snippet, it's a tiny, it's a tiny snippet of something you're going to have. So it's an incredible medium in that way. And there's a really great opportunity to build a brand there. And the thing I'm going to say to that, As, I don't think everyone's equipped to have a podcast because you have people that are like, so my audience is everyone.
I teach them how to do everything. Well, good luck. Finding everyone with everything you have to really niche down. It's really important to figure out exactly who you serve, how you serve them and what you discuss. Now. Here's the thing that you want to take a look at that with though. I think some people kind of like put it on a pedestal and they're like, all right, this is all.
Well, here's the thing like as a person you're always growing, right? Like you may find the topics you cover change. You may find the audience, you serve changes and that's fine, but you have to be willing to kind of go through that development. And so I think if you can niche down, if you could be okay with the process, if you could take, continue to grow, you're going to do really, really well on the podcast space.
If you're somebody that's going to get two months into this and be like, why haven't I made a million dollars podcasting yet, this is probably not the right place for you, honestly, but it's an incredible opportunity to people that realize this is an incredible networking tool. It's an incredible way to chat with people and an incredible way to connect with a lot of people.
You never. Really would have the time of day to connect with, you know? Yeah. Yeah. I always tell people that it's one of my favorite things that I do on a consistent basis that I make time for, because it is it's quality information. Nothing else is distracting me. Right. Unless there's an ambulance that drives by, but it's really just like you and I having this conversation.
And it, my intent is always with these conversations beyond just like, what can I learn and how can I grow, but how can I serve. That's full circle to how we were having our conversation at the beginning. And so understanding that like, as you were saying, everyone to everything, I imagined like a blank cursor in Google because no different than searching on YouTube or searching on Google people's search podcasts.
Like they want the information, they search the topic and if you're a blank and your, every typing, everyone and everything on Google, Imagine what you're going to get. And so I love that, that you believe in that perspective, I also think that there is that margin for growth for not only growth, but expansion as you expand your audience.
Um, and I, and I have loved it. I think it's such a fun way to show up in the world, um, uniquely, and also to give you a lot of really great content. No. I, I agree because I, I know, like, even for me, the reason I started the podcast is because I was an academic writer. So good luck with anybody trying to understand anything I was saying.
So it, it really opens the opportunity to a lot of people that can have incredible conversations, but then figuring out how to use that content in different ways. Right? Like you can use one interview that you spend a half hour on, you know, for a couple of years, if you figure out how to use that content different ways, especially if it's.
Yeah, really, especially with it's video. And I think that's one of the biggest thing is like the whole VOD casting world. Right. I was doing a presentation with pod Fest and like, most people don't do video because they're doing this for three years. Really? See, I went right into. But it was also, it would have been when you started is when I started in the video realm and it was only because of Joe Rogan.
My husband's a huge Joe Rogan fan. And so I was always watching him, watch him. And then like, it's so weird that you sit in on somebody's conversation like that for so long talking about everything and everyone, and he can do that, but he's been doing it a lot longer than me. So. It's funny. Cause you were talking about, uh, people that have way too many ads in their episodes before it actually, the thing that came to mind was me was Joe Rogan show.
Cause now on Spotify, it's so hard to get past the 10 minutes of ads in the beginning before you can hear anything. Oh my gosh. Yeah. He, uh, he actually has stopped watching the long form content and he just watches the clips on YouTube because he's like, I can't, I can't do it. I'm intentional with my time.
I can't listen to. Which is a bummer. Um, but he still loves him. So that's good. So it's been amazing, Jeremy, having you here, I would love, is there any like final tidbits of things that you want to share specifically as a circle, back to the beginning of the conversation, when you said your purpose, doesn't slap you in your face.
We've heard about your journey and, uh, I think other people are encouraging. Well, there's one book out there that everyone should read and it's called so good. They can't ignore you by Cal Newport. And Cal talks about the idea of finding is not to chase your passion, but find something you're good at and continue to get better and better and better at it.
And that's when passionate comes in. So passion never comes first. It comes at finding a skill and continuing to improve that skill. So I would definitely check out that book. Really good. Thank you so much for that. And if they want to get in touch with you, where do you hang most beside your podcasts, or is that.
So I'm at Jeremy Ryan slate. I'm on all major platforms and I'm over at jeremyryanslate.com. Awesome. And then you guys go tune in to create your life podcast. And if you need help in the PR right around command your brand, all the links are provided here and we're excited to connect with you further. And me specifically, when you were offline, I was like, I think I needed services.
So I'll be reaching out. Thanks so much, Jeremy. Absolutely. Thank you for having me.
Hey, y'all it's me again. I hope in today's episode, you sends an ignite to an Ember within you, something mentally, physically, emotionally, or spiritually moving that creates and sustains a fire within your journey. Before you go, let solidify the flame. I'd love for you to take a step right now and declaring your takeaway by snapping a pick of the episode.
You tuned it to share your sparked moment and tag me at bitten faith underscore podcast. Recently at Tamra dot and dress on instant. I hope that I can keep you accountable and also share you with the greater community of the fit and fate podcast listeners. We're totally in this together community over competition is the motto, right?
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And until next time, blessings over your joy, how well and wholeness tune in next time.