• Morgan Hart

CORE Talk Biz Tips 5 – Ideal Client Avatar


Do you know who your ideal client avatar is? I want you to go deep – on an emotional level. You can better talk to them and create for them when you know them deeper on a heart level. Taking this time to deep dive into their needs, their feelings, and their dreams to help you to create a better offer, whether good or service. 

ideal client avatar


This week I featured Amanda Perry of Peach Perrychute Celebrations. She caters to her ideal client by creating the celebrations that they want to give to others but just doesn’t have time to put all the creativity and bring the details together. She knows their pain points to serve her clients well, no matter what kind of event or the size of the guest list.


In John 4, the story of the Samaritan woman is a perfect example of an ideal client. She is definitely outside the ideal client that the disciples thought Jesus should minister to, but He knew who His ideal client was. Those who felt marginalized and alone – no matter who they are or where they are from, were who He knew His ideal client, and He connected with this woman on a deep level.


This week I broadcasted from our family car, a Tesla. This company definitely knows who their ideal client is, and their marketing from start to finish caters to this person. My husband is very tech-oriented, and he has been following Tesla from the start. He meets their demographic, but it also helps take care of a pain point, which is saving money on gas, since he travels 150+ miles a day. It met our needs as a family and as entrepreneurs. They know their ICA and you should, too! 

Show Notes: Who is Your Ideal Client Avatar?

Are you ready to finally understand and unlock the abundance and wealth that God has promised to you? This is the very question that fuels CORE Talk, and the evolving answer is exactly what I intend to serve up right here on this weekly five-minute segment. CORE is an acronym which stands for a community of rooted entrepreneurs. Within that identity, we know that harvesting is just as much about the difficulty and hard work of the toiling process as it is about the joy-filled reaping of the fruit. Fellows dreamer and activator,

I am believing that the season is ripe for picking.

As your go-to Christian business coach, I am here to showcase proven strategies, active testimonies, and critical development techniques for you to finally taste and see your unique wealth factor. Of course, anchored at the core. Every episode I’ll keep it real and simple with my 4 Ts. I’ll teach, testify, and transform with a bonus fan favorite of travel. Regardless where you find me in the world, this is CORE Talk with Tamra.

Let’s stay rooted and grow together from the core.

Good morning and welcome to CORE Talk with Tamra. We are live today and I didn’t have to travel very far. Last week I was in St John. I think I was in Isla Mujeres the week or so before that. But today I only had to travel out of my front door into our family car. Yes. If you’re listening on the podcast, I am inside of a car right now. I have good acoustics, don’t I? It’s our family Tesla, and I want to come to you and share why one, I’m talking to you about Tesla. And two how Tesla and what we’re talking about today, the core concept of the Ideal client avatar plays into everything that you do all the time, especially if you’re a marketer or an entrepreneur. And likely that’s why you’re listening. So let’s tune in and go into the deeper understanding of Tesla and why I felt like it was a cool thing to share with you guys. One, we’re early adopters of this car, of this concept, specifically my husband.

He wanted an iPhone before an iPhone existed. He wanted a Tesla before Tesla was trendy. Back in 2014, he started following this company and really manifested it through the blessing of God, how we actually got it. But it’s a used vehicle. We didn’t go out and buy the top notch. Right. But we we were so grateful for what it is to us, what it means to us. But it’s not just because he meets the demographic and this is the understanding.

Oftentimes people think that ideal avatar means they’re the demographic understanding of your avatar, of your client, of your customer. And so is that because he’s, you know, between the ages of 30 and 60 because he’s male? No, he doesn’t live in Silicon Valley, but he lives in Virginia Beach and he really likes tech stuff. Right. So all of those things are applicable and through the lens of Tesla’s demographic ideal client avatar. But what I’m encouraging you to do in this core concept is go deeper.

I want you to have a psychoanalysis, a deeper understanding of the emotional need of that person, or particularly a physical need, depending on what it is that your business offers. So we travel and I say we as a family, of course, it’s a core concept. We travel a lot. And so this helps with gas mileage. But my husband specifically travels 100 to 150 miles a day. He used to have an F 350, not smart.

We learn to downsize. Then he had a Prius and that helped a lot. But still his eye was on the Tesla. He knew that this was going to be a huge asset to his business and to our family. And so while white leather and red car are not something we would go shopping for, it did beautifully Von’s or OLAP as a gift. And so how does this apply to you? And are you a Tesla lover? I guess I could do a walk around the car here later, but it’s a lot of fun and it really just meets our need as a family and as entrepreneurs.

So to go into the understanding from maybe a business that meets you more closely, more intimately, maybe you’re not into the tech side and you want that roaring engine, I’m going to showcase a client. Her name is Amanda Perry with Peach Perrychute celebrations. She’s a celebration artist. And I love everything about what it is that she does. She truly understands her avatar. And what I mean by that from a demographic standpoint, probably a woman likely within a mid-range age, likely a mom, but not always.

And she she caters to them based on the desire of celebrating. Right. However, she goes deeper. She knows that it’s the busy mom. She knows it’s maybe the emotionally overwhelmed mom, but truly loves her children or truly loves the passionate thing that she’s celebrating, whether it’s a retirement for her parents, whether it’s her own birthday, whether it’s a holiday, I don’t have time. And I’m really her ideal client avatar. I don’t have the the energy to pour into the creative side of that because I.

Create for you guys so much, and I do want to celebrate and I do want my children and my husband and all my loved ones and any holiday to be brought to life. And she does that in such an incredible way. And it’s because she knows the emotional need, the psychoanalysis of her customer, that she can serve them really well. Because, like I said, it’s not just women. It’s men, too. We want to throw a party maybe for their wife.

But generally speaking, Amanda does an incredible job in this. And I would encourage you to check her out if you’re looking to celebrate anything. She has helped orchestrate design for my events with my core girl. She’s always catering to every birthday. She does such a better job at that than I do. But what you are here listening for is what does this mean to me? Because naturally, we have that desire to invest time and have an exchange in the exchange here is that you need to go deeper with your ideal avatar, with your customer understanding in order to understand them at a heart level.

What is the purpose of this beyond just the way that you talk to them, communicate to them the copy that you write, the email marketing that you provide, the language, the brand feel, the color curation. Truly, every single thing about your business has to start with understanding your ideal avatar. Talk to your customers, know who they are, know more about them than just what you see with the I know what they need, how you communicate, how you relate, how it serves them.

And so I’m doing a really deep dive into my own business to understand my ideal avatar and have learned so much through my clients this past year and their specific needs. And I’m excited to serve you in those different ways this year, so stay tuned for that. But we’re not just here also about the transformation of your business. We’re here to understand it through the lens of the Lord. What does he say and what examples biblically can we go to to understand ideal client avatar?

And there is no better place in the Bible than in John when he talks, when Jesus he talks to the Samaritan woman, hey, this is so beautiful because the Pharisees in the Sadducees think that if he says he’s royalty, wouldn’t he only commune with us? Wouldn’t he only commune with the Jewish culture?

And so in John nine actual start seven, it says when a Samaritan woman came to draw water, Jesus said to her, Will you give me a drink? His disciples has gone into the town to buy food. So he’s alone at this point. The Samaritan woman said to him, You are a Jew and Imus American woman.

How can you ask me for a drink for Jews? Do not associate with Samaritans. And what I love about this so much is that it truly shows the heart of the father. It truly shows that from the outside looking in your brand might have a feel or your other customers are family members even or those close to you think that this is the person that you serve. But perhaps it’s something so much different. Maybe it’s the past version of who you were.

That is surely where my heart comes for my business. It’s the struggling, desiring, like wanting to blossom entrepreneur. I felt so called and had no idea how to fully go about it in the terms and through the lens of God. And so Jesus just truly gives us an example of being able to connect on a deeper level with the return on investment that’s going to happen with this woman, right. With this woman at the well. And so later after she goes and she tells everyone what Jesus did for her, specifically the other Samaritans in Samaria, which is obviously where they were, the other Samaritans even came out and they urged him to stay with them.

And they stayed for two days together. And because of his words, many became believers. So how does this apply to Tesla? Tesla knew who it was that they wanted to come into communion with. Did they know it was going to be a family car with kids in the back seat? And I just had to wipe down this entire white leather with baby wipes before we went live? Probably not. But they also know that there’s a deeper need and that their car is providing something that goes beyond the traditional understanding of a car, a vehicle.

It’s serving the environment, it’s serving the world. And ultimately it’s serving us in a unique way. And I believe that Jesus heart for his people is that he doesn’t have to turn an eye to anybody. And that’s the ultimate thing. He can serve everyone. However, I believe we’re uniquely called to a specific type of people and that if we can do our business, if we can flourish in that way, when we cast the net for the big fish, a lot of other fish are going to come along for the ride.

And so we’re so grateful. I am so grateful for you to be tuning in to CORE Talk. I hope this bless you by my question to you specifically today before you leave, is to just really understand who your ideal avatar is and what is an example of the deeper self that you serve the. Herself of that person, so if you want to comment below, if you’re watching live, I’d love to hear. I’d love to unpack, like and ask and probe questions on who your avatar is.

If you’re listening on the podcast later, which drops every Tuesday starting this Tuesday at seven a.m., then you can leave a review. You can subscribe and connect deeper or send me a D.M.. I’d love to hear what your thoughts are on it. And if you’re a Tesla fan, are you ready to party? You know where to find me. I love connecting with new people and that’s an awesome opportunity of why I chose to do it this way.

So blessings to you all. Find out who you connect with and whose you are ultimately through the lens of the Lord propels you into your calling.

See you guys. Wait for my life, people. Let’s do this. Here is the test. Look, I tried to set up my camera, it didn’t work, but look where Tesla in a traditional family home and these things are pretty amazing. There’s our hammocks in the back and our renovated house, but anyway, just wanted to give you guys an extra sneak peek since you guys are here with me live love.

You have an amazing Saturday. Remember, it’s not one day, it’s day one. So maybe it’s the second of the month, but it truly is your opportunity right now to start shining and sharing. So find out who your ideal avatar is and start serving them. All right. Love you guys. Bye.


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