• Tamra Andress

Christian Branding Identity: Putting Christ First in Your Brand

Today I am going to help you do a quick branding audit of your business. So often, we think that brand is just about a color palette or perhaps a logo, but that's only one element of your brand. That's just the visual identity of who you are, but even the visual identity you've got to get right. You've got to get it succinct.

As I always say, it is a becoming process. Of course, you evolve with your brand. But, at the end of the day, you're still going back to the bare bones, you're still going back to the basics, and even in the evolution, the basics are so critical.

Today we're going to talk about Christian branding through the lens of God and through the lens of the Bible. Enjoy!

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Show Notes: Christian Branding Identity

Welcome to the fit and faith podcast. It is an acronym representing founders, innovators, and trailblazers who are looking to live a life wholly, fully, authentically, and truly fit as base for us to connect on the raw real stories of mind, body, and soul alignment of entrepreneurs in kingdom leader. I'm your host, Tamra and dress.

And this podcast, isn't like the cookie cutter interview experience. I've been coined the entrepreneurial rabbi. And so we do go there unscripted, no matter how far wide, deep or high there is. My desire is to see people rise from the inside, out, into their greatest calling, by sharing their truest stories, talents and tips as a purpose activator and brand builder.

I believe our successes and failures are derived from who. We are not what we do, but strategy and vision are equally as important to the mission. So let's cut to the chase together and get fit in faith. I'm going to help you do a quick branding audit of your. So often we think that brand is just about color palette or perhaps logo, but that's only one element of your brand.

That's just the visual identity of who you are, but even the visual identity, especially in today's virtual world. Yeah. So many additional elements that you've got to get, right. You've got to get succinct. And of course, as I always say it becoming process, you evolve with your brand, right? But at the end of the day, you're still going back to the bare bones.

You're still going back to the basics, even in the evolution, the basics are so critical. That's your why, right? Your why doesn't necessarily change. Even as you evolve, there might be more pieces to it, but ultimately we could strip it back down to the premise of. Maybe a rooted system, maybe I rooted the leaf, maybe a rooted value or underneath your belief system.

Um, so we're going to talk about an example, of course, Christianity, um, through the lens of God, uh, through the lens of the Bible, as well as taking it to the basics of branding in that somebody like me. Or apple or we're going to use Chick-fil-A has a kind of a premise of both and it's connected. But as I say, those things, you immediately have something that comes to mind, whether it's the brand identity or brand awareness or virtual experience or visible experience or any of these things.

When I say Christianity. So I thought of a cross right out the gate. I then thought of the Jesus fish, right. That everybody had sealed on the back of their car. You might think just of the Bible, you might think of a rosary, or you might think of Jesus's face in and of itself. Right? And so Christianity has evolved from a root why, and to all of these verbs visual explanations, Who or how or what?

And so it's the same thing with Chick-fil-A or apple or Nike. Right? You get the swish, literally the way that that was created, because they said when you're running, that sound is, and so the solution came about right. Chick-fil-A obviously. And the chicken and it's red. And so people come to know and like, and trust and can get behind that brand.

Just like apple, simple apple sign with the little bit of the Mac creation in the apple. You're never going to forget it. So Steve jobs, uh, Dan, I can't think of his name from Chick-fil-A. They they'd done a really phenomenal job in this, but are you as a small business? Thinking that big, because you should be just because you might not out the gate, think you're Nike, or maybe you have the hope and the dream to be just that big.

You've got to start and you've got to start somewhere with a solid foundation in order to build that representation. So let's talk about it, right? Branding message. So, This is beyond what you see. It is what you feel when you read when you hear. And so it goes a level deeper than what most people say.

Like, Hey, let's come up with a branding package for you. Here's your logo. Here's your colors. Here's your type font face, right? There's so much more. Saying. And so to me, I think copy is one of the most critical parts of creating a brand because it, I don't sound like what you read there is in congruency.

And therefore that know, like, and trust that we hear about all the time, it starts to create, um, a sense of unawareness and a lack of credibility. So even something simple, like, Hey friend, how's it going? Do I say that when I see you, Hey. I actually do or Hey girl, or gosh, I'm trying to think of something relatable that people say all the time.

Or a piece out, right? If I don't throw a peace sign and say peace out on the regular, and I'm putting that because it's trendy or it's popular, I am not me. And so when someone is reading, whether it's a blog, whether it's a Facebook post, whether it's an Instagram post, whether it's a digital marketing copy on something that I'm making like visual, um, you need to know that the words, the message and.

The mantra are all being tied back to that route. Why? Because that, again is the immersion of who you are when it comes to the forward facing experience of your brand. Somebody said it this way, that if you walk out of the room, your brand is what lingers. It's what people say when you're outside of the.

Not necessarily how I show up. Right. It's not necessarily what they're reading on my website because that's only one frame. That's only one lens of my brand. And so when we're creating anything as a team, we're constantly thinking about not only the root, why, but more so importantly, what. Seat of the thing that's going out into the public.

Uh, whether it's a real, whether it's a Tik TOK video, does this connect with one who I am, who I'm called to be? And two, what I want people to feel when they leave, because we know as my Angela said, and I'm totally gonna say this wrong, but it's not about what you say or what you do. It's about how you make them feel that they'll never forget.

I probably said that out of the way. Ultimately what it is, how is your brand evoking emotion? Okay. So making sure you're really on par with that. So we've got your visual identity, we've got your verbal identity, not just with how they're receiving copy, which is your messaging, but also how. The speaking, making sure that there's a parallel between the two.

So if you're like, I don't really know what to say. How do I create this website? All of these words, I would really encourage you to sit down with a copywriting expert and just start talking, share your heart about the vision, share your heart about the program. Share. About why coaching give the backstory to all of it.

So I just did this and we did it through email marketing. Your email marketing is just as critical as your website, so really, really, really paying attention to every piece and component of your business and how they all work together. So in the welcome sequence, I am sharing all the backstory of my wife.

So people can come into community with me with a clear understanding of what it is that I do. And more so importantly, why I do it. So you think of two. You think of the value of your identity, and then you also think of the virtual experience of your identity. So the value will come in. How are people receiving and are they getting something good?

Hopefully you're not creating something that you don't intend for there to be good valuation, but also understanding that in that value of delivery is all you also the finances, right? It's also the piece of value. Exchange as you give you'll receive biblically, it's the same understanding. I'm so grateful for that expression.

And even in Chick-fil-A, even in Mac, they could not have establish this sense of clarity and who they are from a messaging perspective. If their product wasn't good, if how they were receiving or serving was not to the highest caliber. And that's how they've premise their entire being. And to same as you as a business owner.

The small business, but it's really big business dreaming from a small seed, starting as a small mustard seed of faith, right. To get that Nike switch to what it is today with global recognition on every single athlete, right? If this is where you are and you're starting, you're like, I just want to affect my family or my church can be.

That too is such a gift, but you can't recognize even with your minuscule perspective, how your messaging, how your evaluation could create a ripple effect for generations to come. That's why I believe in creating your business on a rock solid foundation instead of the shifting sand, instead of I'm going to call it this today, and it's going to change into this tomorrow, and it's going to be this color today.

This color tomorrow. And I'm going to say and speak this way today and tomorrow, I'll try out this new language. And if you do that and you allow the wind or the society or the secular mindset to dictate what it is that you are serving out from here every single day, you two are going to feel a little.

You're going to feel in congruent because you are then shaping yourself to the way of the world versus shaping yourself to your truest identity, your truest being truest, being identity. Come to me recently. And they were talking about how hard it is for them to understand and wrap their head around tech, uh, specifically social media.

I mean, who hasn't felt that one day at a time? It's knowing that you do not have to be an expert in every single thing that you do. You do need to be an expert in your brand. You do need to be an expert in your visual and verbal identity. You do need to be an expert on how are you serving that valuation exchange for people.

Right? And so all of this comes into branding. And so what I told her, I said, okay, If it's this hard, if it's actually inspiring you to quit, then we need to shift, focus on what it is that you're focusing. Yes, your outside representation is so critical, but maybe if you hone in on this, why, and I say maybe with confidence that it is clear that this should be her step, but I like to encourage people to make the choice themselves.

So I'm just giving a what if, what if, what you're created to do isn't focused on the social media isn't to focus on the exact phrase ology. The way that you have to post on every single platform. What if you know the why you are the root and somebody else through delegation gets to do those other pieces.

Branding isn't necessarily, um, you, me, Mimi, you, you, you job every single day, people can come and help you with that. My team is critical for that to happen because I can't possibly be in all the places that I am and yet I am because of them. And so I'm so grateful for that, but you have to learn to delegate a portion after understanding this core of who is.

Rooted entrepreneur, right? That's a core stands for a community of rooted entrepreneurs. If we are rooted in the valuation of our identity, vertically horizontally serving becomes a gift. It becomes easy to serve. It comes clear for other people to receive. So I started at the beginning with the cross or the Jesus fish or the Bible, the rose that, right.

Right. You can think through, just as I say that perhaps different denominations of Christian. Perhaps as each new, um, visual exposure or new brand logo, if you will, can you logo Christianity? I think you can hence the Jesus fish, but does that cause confusion to people? The fish, because we're taught to teach a man to fish, there's root understanding, but if people from the outside looking in don't understand that it's hard for them to grasp hold of that.

So in verbal understanding of messaging, the way, the truth, the life, perhaps the trilogy, right? It's the understanding of the father, son. Holy spirit, the trilogy. That's hilarious. The Trinity that's awesome. Trilogy is a series. Jesus. Forgive me. The Trinity father, son, holy spirit. Right? It's these understandings that this messaging can get convoluted.

Even my phrase, ology can get convoluted. The word kingdom active. Kingdom entrepreneur. These things are used often. I hashtag them in and of itself, but I've had people specifically say that when you say kingdom, this is how I feel. So my root, why might be this, but what's being received from the outside world is also very critical.

So there's always two parts. The why is fundamentally critical because you're the one looking at yourself at the end of the mirror, the end of the day. And then also, how is that messaging being. So as a Christian entrepreneur or a Christian business coach, I'm very mindful of the fact of how I present the word.

I'm also very mindful of in fact of how I present myself, because I am in fact, a representation of my belief system. And my belief system is in fact, a representation of my father. And so everywhere you go realize that there is. Arms and fingerlings and all of this stuff that is going to all these different people.

And you want to make sure that the core, that root is healthy and well, so that when somebody comes to the vine with the fruits that you're presenting them with, which is ultimately your brand, Chick-fil-A when they serve up that really good chicken biscuit, the church, when they serve up that really amazing comedic.

Communion pulpit message worship experience Nike, when they get out the shoe, hopefully two together Mac. When I get my Mac book, right, this is really good, but it all comes back to a why and it comes back to a vision and the kind of stack to a God dream that he gives. The one you are the one, my friend don't let other people dictate what he has given.

As a gift as a treasure and allow yourself to freely evolve into who he's called you to be without limitation of what the world might say about a color palette, his promises reign true for friends. Y'all know what to do with this guy, like review share. I appreciate you so much.

The most powerful thing you can do to unlock your greatness and step into your next level of abundance is to get in the room with others who have been where you want to be, and perhaps are going where you want to go. But oftentimes we can put ourselves in the wrong room based on exterior vantage points, what they wear, where they go, what they do.

We know in our heart of hearts that we should be following people, standing along people who are aligned in true wealth, stop feeling alone in the journey of growth as a business leader and an entrepreneur who loves God, stop struggling to find the right answer. When it's already been written, stop giving up on the desires of your heart when God placed them there with intention, stop standing in this lack mentality.

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Hey, y'all it's me again. Before you go, let's solidify the flame that was ignited within you today by sharing the spark with your own community, whether it's mentally, physically, emotionally, relationally, or spiritually, I would love for you to take the step right now by declaring your takeaway, snap, a pic of the episode and share it on your stories or.

And you can tag me and the guest and we will surely feature you on our end, says, Hey, you might even unlock a new accountability buddy in me or them. We're totally in this together. And we appreciate the extra step taken. I would be so grateful if you even took the extra step, come on and give you that extra size and leave a review on iTunes.

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And I can't wait to read what you have to say. Thanks again for being a loyal listener. And I hope to meet you in person soon at one of the events. Speaking at or hosting. And I say we, because the fit and bake team could not do this without you until next time blessings over your joy, health, wealth, and wholeness.

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