As entrepreneurs we hear it all the time. Define your avatar – know your avatar – who is it, but what does that mean? It means your perfect customer. Who is the perfect customer for your product, service, or offer?    While many subscribe to the idea that this is one person, I think it […]

Today, I got to hang with Travis Believes and it was such an honor. I first met him at a mastermind, and I was blown away by how he simply shared something so complex.   Social media has so many ins and outs. What is virality? How do you get there? He has supported some […]

Recently I read the book by Jeff Bezos Invent and Wander and I wanted to unpack the seven things that I learned from Amazon’s Jeff Bezos through this specific book that he wrote. I think it’s going to not only help you question your own belief systems as it did for me, but it’s also […]

Have you ever heard of partnership marketing for your business? Today’s guest, Dustin Riechmann helps us to go into all of the details with tons of different examples from eCommerce brands, as well as local experiences and huge platforms like stages and conferences like Grow Your Business for God’s Sake, which is coming up soon. […]

We recently hired a social media manager and she has been asking lots of questions about our business and our current social media strategy. Some of these questions I never even considered, which was very eye-opening for me and the team.  Are you giving an F when you are creating your strategy? Let’s talk about […]